A large part of the low birthrate crisis is that people aren't finding partners. But with dating apps, people have more options than ever. What gives?

A 2020 study found women become pickier and more prone to reject possible partners the more options they see.

After seeing just 40 profiles, users were much more likely to reject the matches they were presented with.

Meanwhile the average Tinder user goes swipes through 4000 profiles a month.

With an abundance of choice, most people are less satisfied in the end and are less likely to stick with the choices they have made.

The effect is most pronounced for women.

So paradoxically, more choice via apps has resulted more singles across society.

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