What Google earns with the spread of news
Media companies deliver news that is increasingly being disseminated by tech giants. This creates conflicts. A study now quantifies how much money Google should earn by offering news.
The friend-enemy relationship between Google and the publishers of newspapers and magazines, who are increasingly investing in digital formats and distribution channels, now has a price tag. According to a study published by the American interest group News Media Alliance (NMA), the search engine group last year achieved a turnover of 4.7 billion dollars, or around 4.2 billion euros, with the marketing of news.
The counterbalance that has to be made here is as follows: Google attracts media attention by displaying links to news content in its general search results and on the Google News service. The publishers of the respective media brands must use the attention for these contents in order to find paying users for their offers as well as to attract advertising customers.
Competitive advertising
Accordingly, the media allow Google to search their online offerings for information in order to create a news overview (Google News) or to generate a link for corresponding search queries from users, which is supplemented by a short text excerpt and an image. Google also markets its search results through the placement of advertising - the Internet company's main source of income. This makes Google (also Facebook) and the media competitors in the highly competitive digital advertising market.
While Google has been pointing out for years how much the company is interested in a good relationship with the media and therefore gets them around ten billion clicks on their websites every month, the publishers feel that Google has been playing them for just as long. They say the revenues generated by the US company with journalistic content are disproportionate to the revenue they generate. Attention all well and good, but the monetization would not correspond to the value of the content that Google is selfishly wiping out. The turnover of 4.7 billion dollars now calculated with the help of a consulting firm is supposed to prove this imbalance.
PDF:
http://www.newsmediaalliance.org/wp-content/uploads/2019/06/Google-Benefit-from-News-Content.pdf
https://www.newsmediaalliance.org/release-new-study-google-revenue-from-news-publishers-content/
📡 @NoGoolag
#google #study #news #revenue #DeleteGoogle
Media companies deliver news that is increasingly being disseminated by tech giants. This creates conflicts. A study now quantifies how much money Google should earn by offering news.
The friend-enemy relationship between Google and the publishers of newspapers and magazines, who are increasingly investing in digital formats and distribution channels, now has a price tag. According to a study published by the American interest group News Media Alliance (NMA), the search engine group last year achieved a turnover of 4.7 billion dollars, or around 4.2 billion euros, with the marketing of news.
The counterbalance that has to be made here is as follows: Google attracts media attention by displaying links to news content in its general search results and on the Google News service. The publishers of the respective media brands must use the attention for these contents in order to find paying users for their offers as well as to attract advertising customers.
Competitive advertising
Accordingly, the media allow Google to search their online offerings for information in order to create a news overview (Google News) or to generate a link for corresponding search queries from users, which is supplemented by a short text excerpt and an image. Google also markets its search results through the placement of advertising - the Internet company's main source of income. This makes Google (also Facebook) and the media competitors in the highly competitive digital advertising market.
While Google has been pointing out for years how much the company is interested in a good relationship with the media and therefore gets them around ten billion clicks on their websites every month, the publishers feel that Google has been playing them for just as long. They say the revenues generated by the US company with journalistic content are disproportionate to the revenue they generate. Attention all well and good, but the monetization would not correspond to the value of the content that Google is selfishly wiping out. The turnover of 4.7 billion dollars now calculated with the help of a consulting firm is supposed to prove this imbalance.
PDF:
http://www.newsmediaalliance.org/wp-content/uploads/2019/06/Google-Benefit-from-News-Content.pdf
https://www.newsmediaalliance.org/release-new-study-google-revenue-from-news-publishers-content/
📡 @NoGoolag
#google #study #news #revenue #DeleteGoogle