Apple and Microsoft just proved the power of advertising
What can a newly-revealed tale about Apple seeing an Amazon ad and Microsoft's apparent interest in buying TikTok have in common?
By the time last week was done, I was overwhelmed by the tech industry's twisted nature.
There were the straight-faced obfuscations of tech CEOs before the pure souls of Congress.
There were tech industry internal emails produced by Congress that showed some of the detritus behind those obfuscations.
And then there emerged the delicious notion that Microsoft might indulge in the emotional equivalent of a middle-aged couple suddenly turning to nudism. Yes, committing itself to TikTok.
Somehow, though, all I could think about was advertising.
https://www.zdnet.com/article/apple-and-microsoft-just-proved-the-power-of-advertising/
#apple #microsoft #ads
What can a newly-revealed tale about Apple seeing an Amazon ad and Microsoft's apparent interest in buying TikTok have in common?
By the time last week was done, I was overwhelmed by the tech industry's twisted nature.
There were the straight-faced obfuscations of tech CEOs before the pure souls of Congress.
There were tech industry internal emails produced by Congress that showed some of the detritus behind those obfuscations.
And then there emerged the delicious notion that Microsoft might indulge in the emotional equivalent of a middle-aged couple suddenly turning to nudism. Yes, committing itself to TikTok.
Somehow, though, all I could think about was advertising.
https://www.zdnet.com/article/apple-and-microsoft-just-proved-the-power-of-advertising/
#apple #microsoft #ads
Facebook and Instagram Show the Most Ads, TikTok Shows the Least
Ever wonder which social media platforms flood your feed with the most ads? Facebook and Instagram are at the top on a normal day—but when you use the apps more, they give you extra ads.
Ads are a way of life on the internet. But when it comes to social media, how much is too much? According to a report from WhistleOut, Facebook and Instagram show the most ads, and peak ad saturation can get as high as 42 percent of the content on user feeds.
After analyzing over 8,750 social media posts from 175 different accounts, WhistleOut determined that Facebook's newsfeed averages 21.2 percent ads. Instagram is a close second at 20.6 percent, while LinkedIn (19.6 percent) and Twitter (14.2 percent) follow behind. Interestingly, the recently maligned TikTok has a mere 2.4 percent ad rate.
https://sea.pcmag.com/the-why-axis/38523/facebook-and-instagram-show-the-most-ads-tiktok-shows-the-least
#tiktok #facebook #instagram #ads
Ever wonder which social media platforms flood your feed with the most ads? Facebook and Instagram are at the top on a normal day—but when you use the apps more, they give you extra ads.
Ads are a way of life on the internet. But when it comes to social media, how much is too much? According to a report from WhistleOut, Facebook and Instagram show the most ads, and peak ad saturation can get as high as 42 percent of the content on user feeds.
After analyzing over 8,750 social media posts from 175 different accounts, WhistleOut determined that Facebook's newsfeed averages 21.2 percent ads. Instagram is a close second at 20.6 percent, while LinkedIn (19.6 percent) and Twitter (14.2 percent) follow behind. Interestingly, the recently maligned TikTok has a mere 2.4 percent ad rate.
https://sea.pcmag.com/the-why-axis/38523/facebook-and-instagram-show-the-most-ads-tiktok-shows-the-least
#tiktok #facebook #instagram #ads