Use the DuckDuckGo Extension to Block FLoC, Google’s New Tracking Method in Chrome

Google has created a new tracking method called FLoC, put it in Chrome, and automatically turned it on for millions of users.

💡 FLoC is bad for privacy: It puts you in a group based on your browsing history, and any website can get that group FLoC ID to target and fingerprint you.

You can use the DuckDuckGo Chrome extension (pending Chrome Web Store's approval of our update) to block FLoC's tracking, which is an enhancement to its tracker blocking and directly in line with the extension's single purpose of protecting your privacy holistically as you use Chrome.

DuckDuckGo Search (via our website duckduckgo.com) is now also configured to opt-out of FLoC, regardless if you use our extension or app.

https://spreadprivacy.com/block-floc-with-duckduckgo/

https://www.theverge.com/2021/4/9/22376110/duckduckgo-privacy-floc-block-chrome-extension-advertising-tech

#ddg #DuckDuckGo #google #FLoC #chrome #browser #ad #targeting #tracking #cookies #DeleteGoogle
📡 @nogoolag 📡 @blackbox_archiv

FLoC Block

Prevent Federated Learning of Cohorts aka FLoC ad-targeting code from running in Chrome.

FLoC, short for Federated Learning of Cohorts, is the new mechanism used by Google Chrome to group users into buckets based on their interests. You can read more about it here and why Brave and some other browsers have blocked it here. EFF did some analysis as well.

💡 How does this Chrome Extension help?

If you HAVE to use Chrome but don't like the idea of being grouped into a bucket (aka cohort) based on the websites you visit, this extension is a simple way to prevent FLoC from divulging your "cohort id" to websites. The extension removes document.interestCohort() from every page so that a website cannot get your cohort id.

💡 How do I install this extension?

👉🏼 Download flocblock.zip from https://github.com/ShivanKaul/flocblock/releases/latest. Direct link: https://github.com/ShivanKaul/flocblock/releases/download/v0.0.1/flocblock.zip

👉🏼 Extract extension.

👉🏼 Follow the instructions to load into Chrome.

https://github.com/ShivanKaul/flocblock

#floc #block #chrome #browser #tracking #tool
📡 @nogoolag 📡 @blackbox_archiv