๐Ÿฆ… [ perspective ix ]
2.28K subscribers
1.04K photos
253 videos
16 files
480 links
The Best of New Media, Tech & Business.
It's not for everyone. It's for you.


๐Ÿ’Œ โ”‚ Pulse โ€” Our Sunday Newsletter: prs.pctvix.co/3bXXJlI
โ˜•๏ธ โ”‚ Support: prs.pctvix.co/2tfjXbH
๐Ÿ“ โ”‚ Manchester, UK
๐Ÿ—ž โ”‚ @iXNews
๐ŸŽ™ โ”‚ @iXRadio
๐Ÿ“ฐ โ”‚ @iXDaily
๐Ÿ‘จโ€๐Ÿ’ป โ”‚ Admin: @iXContactBot
Download Telegram
๐Ÿ“ฐ News Consumption in the UK (2019)

Key findings:

- While TV remains the most-used platform for #news nowadays by UK adults, usage has decreased since last year (75% vs. 79% in 2018). At the same time, use of social media for news use has gone up (49% vs. 44%).

- Use of TV for news is much more likely among the 65+ age group (94%), while the #internet is the most-used platform for news consumption among 16-24s and those from a minority ethnic background.

- Fewer UK adults use BBC TV channels for news compared to last year, while more are using #SocialMedia platforms.

- When rated by their users on measures such as quality, accuracy, trustworthiness and impartiality, magazines continue to perform better than other news platforms, followed by #TV.

๐Ÿฆ… @PerspectiveIX via Ofcom.
๐Ÿ˜‚ How my internet works!

๐Ÿฆ… @PerspectiveIX via Reddit/u/NavdeepSinghThind.
๐Ÿ“ฑ Top Countries Worldwide for Q2 2019 by App Downloads

The country with the largest number of new app installs in Q2 2019 was India ๐Ÿ‡ฎ๐Ÿ‡ณ with approximately 5.4 billion first-time downloads, reaching a new milestone in the quarter, up 13% from 4.8 billion in Q1 2019.

The second-ranked country in terms of worldwide app downloads in Q2 2019 was the United States ๐Ÿ‡บ๐Ÿ‡ธ with three billion new installs. The next highest performing country was Brazil ๐Ÿ‡ง๐Ÿ‡ท, followed by Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ and Russia ๐Ÿ‡ท๐Ÿ‡บ.

#๏ธโƒฃ #mobile #iOS #Android

๐Ÿฆ… @PerspectiveIX via SensorTower.
๐Ÿค” About the rebranding...

#Facebook to add "from Facebook" to the names of #Instagram and #WhatsApp.
๐Ÿ“– Read more about the story here.

๐Ÿฆ… @PerspectiveIX via joyoftech.
๐Ÿ“‰ Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#๏ธโƒฃ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

๐Ÿฆ… @PerspectiveIX
โ€‹โ€‹๐Ÿ“Š Time Spent on Social Media

On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, #SocialMedia use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.

Emerging markets continue to spend the most time on social networks during a typical day. This could be driven by the younger demographics of these markets, with the 16 to 24-year-old segment driving growth globally. The Philippines spent the most time connected to social networks, devoting just over four hours a day to the digital sphere. Nigeria, Mexico, and Turkey all typically spent over three hours a day on social media sites.

Some of the more developed markets show signs of plateau which, in part, could be driven by the older demographics of these countries. During a typical day in Japan, people spend less than an hour staying connected digitally. Consequently, Japan also has one of the lowest birth rates in the world. Germany posts only slightly higher numbers, with users going on social media for just over an hour every day, while the UK and the US both spent closer to two hours per day engaging with social media.

As digital habits evolve, marketers and advertisers need to stay abreast of industry and demographic trends as the social media markets mature and become saturated in certain regions and countries.

๐Ÿฆ… @PerspectiveIX via Statista.
๐Ÿ˜น Keep your keyboard safe!

๐Ÿฆ… @PerspectiveIX via Reddit.
๐ŸŽ‰ Happy Birthday #Telegram! Thank you for bringing us together.

๐Ÿฆ… [ @perspectiveix ]
Forwarded from Telegram News
Telegram is six years old! ๐Ÿฅณ

To celebrate, we locked six people in a room and gave them six hours to write this encyclopedia of Telegram (it took 24).

https://telegram.org/blog/6-years
๐Ÿ“† Would you be on board with a new calendar year that had 13 equal sized months?

๐Ÿฆ… @perspectiveix via reddit
โŒš๏ธ What Types of Media Take Up Most of Your Time?

The time people spend with print newspapers and magazines has dwindled, with media #attention being dominated by the internet in 2019. That trend will only increase over the next two years, according to Zenith Media.
Consumers have limited time and attention, pushing print to the side as they move onto digital channels. The daily time each consumer worldwide will spend on the #internet this year is forecasted to hit 170 minutes daily, roughly 3 hours a day. By 2021, consumers are estimated to spend 192 minutes per day on the internet.

๐Ÿฆ… @PerspectiveIX via Statista.
๐ŸŽง About 1 in 4 Consumers Say Theyโ€™ve Made A Purchase After Hearing A Podcast Ad

The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.

Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.

๐Ÿฆ… @PerspectiveIX via MarketingCharts.
๐ŸŽ™ We should totally do it! ๐Ÿ‘†

#TweetOfTheDay

๐Ÿฆ… @PerspectiveIX
๐Ÿ“ก More in yesterday's Pulse.
๐Ÿ“ˆ The Real Story is Stories!

And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.

๐Ÿฆ… @PerspectiveIX via Socialbakers.

PS. ๐ŸŽ™ @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
๐ŸŽ‚ It's My Birthday!

4 Years ago today, on Friday 25 September 2015, @PerspectiveIX channel was born; and five weeks later, we shared our first real post!

It has been a fascinating adventure for us, and we wanted to take this opportunity to say a big THANK YOU to everyone who was - and is - with us since this journey began. We hope we can continue it as long as it can bring value to you - our beloved community.

Thank you,
Ben & ๐Ÿฆ… @PerspectiveIX
โ€‹โ€‹๐Ÿง  Mental Health: The Impact of Social Media on Young People

Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.

What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.

It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.

๐Ÿฆ… @PerspectiveIX via Statista.