๐ฐ Social media as a Source of News
The world of news media โ whose very purpose is to bring truth to the masses โ has been plagued by distrust for a number of years.
Terms like โfake newsโ are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos โ making news consumption the fastest growing behavior on social platforms.
๐ฆ @PerspectiveIX via GWI.
The world of news media โ whose very purpose is to bring truth to the masses โ has been plagued by distrust for a number of years.
Terms like โfake newsโ are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos โ making news consumption the fastest growing behavior on social platforms.
๐ฆ @PerspectiveIX via GWI.
โ Which company did create the 'story' format?
Anonymous Quiz
34%
Instagram
6%
Twitter
49%
Snapchat
11%
Facebook
โ What's the name of Twitter's Stories format?
Anonymous Quiz
19%
Stories
30%
Fleets
39%
Tweeties
12%
Statuses
๐ฑ Weekly Time Spent in Apps Grows 20% Year Over Year
and consumers spent record $23.4 billion on apps in Q1 2020, thanks to being stuck indoors! Thatโs the largest-ever quarter, according to AppAnnie.
#iOS accounted for $15 billion of that figure and #Android was $8.3 billion. Both of these figures were an increase of 5% year-over-year on their respective platforms.
#AppStore #GooglePlay
๐ฆ @PerspectiveIX via AppAnnie.
and consumers spent record $23.4 billion on apps in Q1 2020, thanks to being stuck indoors! Thatโs the largest-ever quarter, according to AppAnnie.
#iOS accounted for $15 billion of that figure and #Android was $8.3 billion. Both of these figures were an increase of 5% year-over-year on their respective platforms.
#AppStore #GooglePlay
๐ฆ @PerspectiveIX via AppAnnie.
๐ Top Social Media Apps Worldwide for February 2020 by Downloads
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ A Gift of Better Sleep โ for You!
In these unprecedented times, being able to relax and fight anxiety through better sleep is a crucial step toward better health.
Sleep Cycle is a fantastic app that analyses your sleep and can help you sleep better through soothing sounds and better waking up experience. I've been using Sleep Cycle Premium for almost two years now, and I highly recommend it.
You can download Sleep Cycle for FREE:
- iPhone: https://prs.pctvix.co/39SBmZY
- Android: https://prs.pctvix.co/2xWq6id
- Huawei: https://prs.pctvix.co/39LGCPa
๐ค ๐ As a gift to our readers, we're giving away 2 vouchers to unlock Sleep Cycleโs premium service for six months.
To win, sign up for Pulse weekly newsletter and follow the instructions on this week's issue on Sunday, 12 April 2020.
Sign up for Pulse here: https://prs.pctvix.co/3aRAIgP
Stay safe and take care.
๐ญ๐๐
๐ฆ @PerspectiveIX
In these unprecedented times, being able to relax and fight anxiety through better sleep is a crucial step toward better health.
Sleep Cycle is a fantastic app that analyses your sleep and can help you sleep better through soothing sounds and better waking up experience. I've been using Sleep Cycle Premium for almost two years now, and I highly recommend it.
You can download Sleep Cycle for FREE:
- iPhone: https://prs.pctvix.co/39SBmZY
- Android: https://prs.pctvix.co/2xWq6id
- Huawei: https://prs.pctvix.co/39LGCPa
๐ค ๐ As a gift to our readers, we're giving away 2 vouchers to unlock Sleep Cycleโs premium service for six months.
To win, sign up for Pulse weekly newsletter and follow the instructions on this week's issue on Sunday, 12 April 2020.
Sign up for Pulse here: https://prs.pctvix.co/3aRAIgP
Stay safe and take care.
๐ญ๐๐
๐ฆ @PerspectiveIX
This media is not supported in your browser
VIEW IN TELEGRAM
๐จ Social Distancing Works
and this is the best #SocialDistancing video I've seen.
#COVID19
Stay Safe.
๐ฆ @PerspectiveIX via Ohio Dept of Health.
and this is the best #SocialDistancing video I've seen.
#COVID19
Stay Safe.
๐ฆ @PerspectiveIX via Ohio Dept of Health.
๐ฑ Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ถ Kidsโ Daily Screen Time During Coronavirus
Parents were already struggling to limit screen time for kids when they were in school, let alone trying to pull them away from their devices while they are forced to stay home away from their friends, peers and regular activities.
#COVID19
๐ฆ @PerspectiveIX via Axios.
Parents were already struggling to limit screen time for kids when they were in school, let alone trying to pull them away from their devices while they are forced to stay home away from their friends, peers and regular activities.
#COVID19
๐ฆ @PerspectiveIX via Axios.
๐ณ Which of the following video streaming services do you use? (You can choose more than 1 service.)
Anonymous Poll
59%
Netflix
40%
Amazon Prime
4%
Hulu
16%
Disney Plus
19%
YouTube Premium
33%
Others
๐ TikTok is Making a Splash with the Youth
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
๐ณ Which of these apps have you used in the past 14 days?
(You can choose more than one)
(You can choose more than one)
Anonymous Poll
41%
Spotify
14%
Pinterest
5%
Apple Music
44%
Facebook
69%
Instagram
2%
Pandora
14%
Snapchat
53%
Twitter
3%
Airbnb
6%
Uber
โค๏ธ Ranking of Brand Intimacy During the Coronavirus Pandemic
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
๐ณ Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
๐ฆ @perspectiveix via Pulse.
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
๐ณ Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
๐ฆ @perspectiveix via Pulse.
โ If you had to delete all but 3 apps, which would you keep?
๐ฑ Our Digital Behaviours are Changing
Due to #COVID19 lockdowns:
- TV Streaming Services: 57%
- Social Media: 47%
- Messenger Services: 46%
๐ฆ @perspectiveix via WeAreSocial.
Due to #COVID19 lockdowns:
- TV Streaming Services: 57%
- Social Media: 47%
- Messenger Services: 46%
๐ฆ @perspectiveix via WeAreSocial.