📈 TikTok’s US Adult Users Double Year-Over-Year
Here are Age & Income Breakdowns

#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.

But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.

Read more on MarketingCharts.
🦅 @perspectiveix

Tech, Media, and Business News Headlines — Day 5


👉 #Apple will host a virtual #WWDC this year — starts on 22 June (link)


👉 #Twitter tests a warning message that tells users to rethink offensive replies (link)
👉 #Twitter rolls out changes to threaded conversations following tests in its prototype app, #twttr (link)

👉 #Airbnb cuts 1,900 jobs, around 25% of its global workforce (link)


👉 #Bitcoin is set for ‘Halving’ this month (link)


👉 Leaked videos show #Lenovo’s first gaming #smartphone (link)

👉 #Android 11’s public beta to launch with 3 June via live stream (link)
👉 #Google’s #Stadia controller will finally work wirelessly with computers starting this week (link)


👉 #Microsoft launches #SurfaceBook 3 (link) and #SurfaceHeadphones 2 (link)
👉 #Microsoft offers $100,000 to hack its custom Linux OS (link)


👉 #Uber lays off 14% of its workforce in COVID-19-related cost-cutting (link)


👉 #Pinterest Q1: revenue of $272M, vs. $270M est., up 35% YoY; user base grew to 367M MAUs, up 26% YoY (link)


👉 #EA Q4: revenues of $1.39B, beating expectations of $1.19B, up 12% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily by @PerspectiveIX
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Tech, Media, and Business News Headlines — Day 6


👉 #France is using #AI to check whether people are wearing masks on public transport (link)


👉 #Facebook's Oversight Board, who will focus on challenging content issues, such as hate speech and harassment, announces its first 20 members out of a total of 40 (link)


👉 Comedy Central, MTV, Nickelodeon, and more Viacom channels coming to #YouTubeTV (link)


👉 #Zoom acquires #Keybase to get end-to-end encryption expertise (link)


👉 Liberty’s Virgin Media and Telefonica’s O2 to merge in the UK in $39B deal (link)


👉 #Square Q1: revenue of $1.38B, up 44% YoY; net loss of $106M, up $68M YoY (link)
👉 #Square reports $528M in Q1 revenues from its Cash App, with $306M coming from #Bitcoin transactions, exceeding the app's fiat revenue of $222M for the first time (link)


👉 #PayPal Q1: misses estimates with revenue of $4.62B, up 13% YoY; net income of $84M, down from $667M YoY (link)


👉 #Shopify Q1: revenue of $470M, up 47% YoY; gross merchandise volume of $17.4B, up 46% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily by @PerspectiveIX
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📱 Top Apps Worldwide for April 2020 by Downloads

#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 18.2% of its total downloads and the United States 🇺🇸 at 14.3%.

#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India 🇮🇳 at approximately 22%, followed by the U.S. 🇺🇸 at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.

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❗️ Instagram glitch, robot patrols in the park, and free photography lessons by Nikon

Daily roundup no. 7 👉 (link)

📰 @iXDaily by @PerspectiveIX

​​📊 Biggest Gainers and Losers Among Online Service Categories During COVID19

Comparing January & March 2020 data to see which market categories saw increases or decreases in visitation and users (which is defined as “user reach” in the chart) as the #COVID19 pandemic developed, for each market category in the US, Verto calculated the percentage of growth in user reach (i.e. how many consumers out of the total online user base have used a service in its respective category during the month).

They then averaged these growth rates across all services in a given category and compared all the categories. The chart below illustrates the findings.

Biggest Increases
- News sites/apps have seen the most significant increase (55% more users on average).
- Law/government sources (which have showcased official information, instructions, and guidelines related to public health) have also spiked, gaining almost 40% more users.
- The health/fitness and education markets have also seen significant rises (21% and 19% respectively) in user reach. Remote work tools (including the productivity category) and the overall use of social media and messaging apps (including video conferencing) have also gained almost 10% more users, which is notable given that these markets have massive user bases even during normal times.

Biggest Decreases
- Gambling related sites/apps have seen the biggest decrease in user activity. (With professional sports suspended, there’s nothing for consumers to gamble on.)
- Sports apps/sites are also down, showing 14% fewer users.


Read more on Verto.
🦅 @perspectiveix

🧠 This is Clever!

Credit: Steve — obviously (and reddit/u/cesarchander750)
🦅 @perspectiveix

Telegram's blockchain is dead, social networks are launching new features, and PS5 release is...
Tech, Media, and Business News Headlines — Day 11


👉 #Telegram shuts down its cryptocurrency operation — no more TON or Gram (link)


👉 #Twitter makes it easier to see quote retweets on #iOS (link)
👉 #Twitter says staff can continue working from home even after the pandemic passes (link)


👉 #PlayStation 5 still on track for holiday 2020 release (link)


👉 #Instagram adds bulk comment deletion & control for who can mention or tag you on iOS; also testing comment pinning (link)


👉 #Google tests iMessage-like emoji reactions for RCS Messages (link)


👉 #LinkedIn adds polls and live video-based events tools (link)


👉 Programmer hacked the #India's mandatory contact tracing app so that he always appear safe (link)



📰 @iXDaily by @PerspectiveIX
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🤯 OnePlus’ 8 Pro has X-ray Vision Filter
it sees through plastic & clothes

Well, firstly, it’s not actual X-ray, though, it's infrared.
This is not a new technology, but it's pretty cool to have it on your #OnePlus #smartphone.

Read more on The Verge.
Video Credit: Ben Geskin.
Watch more tests on UnboxingTherapy.

🦅 @perspectiveix

🗳 Remember this poll?

It resulted in @ixDaily - hope you find it useful.

All who voted 'Yes' join now: https://t.me/iXDaily

♻️ I Do Recycling, Do You?

Credit: reddit/u/SpaceCurvature

🦅 @perspectiveix
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🛍 100% Discount
Perspective IX Store Launched

We launched our store a while back, and during the whole COVID19 crisis, we thought this is the time to help, not sell... so everything in the store is available for FREE (for now).

At the moment, there are two guides:
1. Starting & Building Your Business on Social Media (now FREE, normally £9.99)
2. Building a Digital Marketing Plan (now FREE, normally £9.99)
and more fun stuff like mobile wallpapers and Instagram Highlight Covers...

We're adding more stuff all the time... so keep an eye on it.

Hope you find them useful.

​​📺 Lockdown: a Push from Audio to Video

We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.

One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.

The big picture: A big chunk of audio consumption happens during daily commute where it's not possible — nor advisable — to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.

More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos — or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.

On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing — and exercising — I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.

🦅 @perspectiveix via eMarketer.

❓ Has the lockdown changed your listening habits? How?

📌 Story Pins: a Pinteresting take on the Story Format

Okay, based on today's poll, not many of you use #Pinterest, but I'd like to post a short article about Story Pins on Pinterest for a couple of reasons - and I think you'll find it useful:

1. for those of you who use Pinterest, this can help you reach A LOT more users.

2. for those of you who don't use Pinterest, well, you might wanna reconsider if you do anything that could use more exposure or online traffic.

Pinterest is pretty fun to use. Unlike what many think, it's less of social platform and more of a search engine; and if you know the difference, you'll be surprised how powerful it is.

You can read the article here: https://prs.pctvix.co/2ZHeIT2

🦁 Brave Together: Video Calls with Privacy & No Limits

Brave has been my default desktop browser for over a year now. Switching to Brave wasn't the easiest decision back then, but it was the right one — just because my work process depended on more than a few Chrome extensions. Now, after almost a year with Brave, I don't even have Chrome installed on my laptop.

I had quite a few reasons that caused me to switch. Still, the main ones were my interest in crypto and Brave's BAT (Basic Attention Token) — which did relate to my PhD topic, its speed (mainly because of its built-in ad-blocker, and its focus on privacy.

And recently, Brave has announced Brave Together — Brave's unlimited and privacy-focused videoconferencing tool (based on Jitsi's opensource software).

I wrote a short article about Brave Together, just because it was fascinating to me. You can read it here: https://prs.pctvix.co/2XfO8P6

and you can download Brave here.

PS. This post's image shows what Brave has done for me.

🦅 @perspectiveix

🚀 Elon Musk Almost Crying Then
and definitely not crying right now.

By now, you probably have heard or even watched the launch of SpaceX Dragon Crew Demo-2. This is the first crewed orbital spaceflight launched from the United States since the final Space Shuttle mission in 2011.

SpaceX was founded in 2002 by Elon Musk to reduce space transportation costs to enable the colonisation of Mars. Since then, SpaceX has developed several launch vehicles and the Dragon spacecraft.

In 2004, in an interview with CNN, Elon Musk explained how he could work with NASA and his vision for the future of space travel.

This post's video is Elon Musk's interview with Scott Pelley on 60 Minutes. How he felt in the video versus how he feels today is what we need to keep moving forward — even when it's not easy.

I wish Neil Armstrong & Gene Cernan were alive to see Elon's SpaceX Demo-2 mission and comment on it.

🦅 @perspectiveix

​​🤖 reCAPTCHA
the pain-in-the-ass contribution to culture

If you've been online long enough, you probably have come across a reCAPTCHA. Remember those distorted words you had to figure out to prove to a computer that you're not one of them? Yea, those.

CAPTCHA is an acronym for "completely automated public Turing test to tell computers and humans apart." Even if you knew what it stands for, there's a good chance you didn't know what you were actually doing when typing those annoyingly malformed words...

Every time you typed a distorted pain-in-the-ass captcha, you were contributing to digitising a book — or magazine or some publication! I know, it's 🤯 — and it ranged from The New York Times' archive of over 100 years to all the books in Google's library.

I learned that listening to Luis von Ahn explaining creating reCAPTCHA & Duolingo. It's a fantastic story — at least, it made me feel less bad about wasting my time on captcha!

🦅 @perspectiveix