🎞 Video Get More Interactions than Images
The more followers an #Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k followers to more than 10 million followers.
The analysis yielded an interesting benchmark: the vast majority (72.6%) of posts from these various pages were Image posts. In fact, posts were more than 4 times as likely to be Images as Videos (16.7% share), and almost 7 times more likely to be Images as Carousel posts (10.7% share).
However, the finding that 1 in 6 posts are Videos masks some intriguing differences by profile size. When sorting the results on post type distribution by page size, the analysis found a near-linear correlation between size and likelihood of using Videos. In other words, the larger the follower number, the more likely the page to use videos as part of the post mix, and the less likely to use Images.
🚀 @PerspectiveIX via MarketingCharts.
The more followers an #Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k followers to more than 10 million followers.
The analysis yielded an interesting benchmark: the vast majority (72.6%) of posts from these various pages were Image posts. In fact, posts were more than 4 times as likely to be Images as Videos (16.7% share), and almost 7 times more likely to be Images as Carousel posts (10.7% share).
However, the finding that 1 in 6 posts are Videos masks some intriguing differences by profile size. When sorting the results on post type distribution by page size, the analysis found a near-linear correlation between size and likelihood of using Videos. In other words, the larger the follower number, the more likely the page to use videos as part of the post mix, and the less likely to use Images.
🚀 @PerspectiveIX via MarketingCharts.
📱 Fastest Mobile Internet
Norway🇳🇴 had the fastest mobile #internet download speed, coming in at 67.17 megabits per second (Mbps). Iceland🇮🇸 came in a close second with 67.05 Mbps. The United States 🇺🇸 came in a distant 43rd with an average download speed of 30.49 Mbps. To stream #Netflix in Ultra HQ quality, a person needs access to 25 Mbps.
🚀 @PerspectiveIX via Statista.
Norway🇳🇴 had the fastest mobile #internet download speed, coming in at 67.17 megabits per second (Mbps). Iceland🇮🇸 came in a close second with 67.05 Mbps. The United States 🇺🇸 came in a distant 43rd with an average download speed of 30.49 Mbps. To stream #Netflix in Ultra HQ quality, a person needs access to 25 Mbps.
🚀 @PerspectiveIX via Statista.
🗣 Word of Mouth & Product Discovery
Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products.
For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations.
🚀 @PerspectiveIX via GlobalWebIndex.
Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products.
For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations.
🚀 @PerspectiveIX via GlobalWebIndex.
🚕 Lyft has eaten into Uber’s U.S. market share
#Uber controls the majority of U.S. ride-hailing but #Lyft is growing twice as fast. And both plan to go public in early 2019.
🚀 @PerspectiveIX via Recode.
#Uber controls the majority of U.S. ride-hailing but #Lyft is growing twice as fast. And both plan to go public in early 2019.
🚀 @PerspectiveIX via Recode.
📱 2018's Highest Grossing iPhone Apps
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
🔍 Google’s Top Trending Searches of 2018
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
👤 e-Commerce App vs Web Engagement
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.
🎄 We would like to wish you all a very Merry Christmas and a Happy New Year!
🚀 @PerspectiveIX will be back in 2019!
🚀 @PerspectiveIX will be back in 2019!
How do you feel about that? 😄
Anonymous Poll
25%
I'm gonna miss you!
56%
Happy Holidays!
18%
Thank God you're gone for a while!
😅 So... We're back - after a loooong break and not scrolling so much!
🚀 @PerspectiveIX via Reddit/u/notjohncampbell.
🚀 @PerspectiveIX via Reddit/u/notjohncampbell.
🎶 TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017
Short-form video social networking app #TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.
🚀 @PerspectiveIX via SensorTower.
😅 PS. We caved, too, and joined TikTok - follow us: prs.pctvix.co/2HM7Igx
Short-form video social networking app #TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.
🚀 @PerspectiveIX via SensorTower.
😅 PS. We caved, too, and joined TikTok - follow us: prs.pctvix.co/2HM7Igx
📊 Facebook's User Growth Stalls Where It Hurts
Considering its size, it’s not a surprise that #Facebook’s user growth has been slowing down recently. After all, the social network has more than 2.3 billion (!) monthly active users while the International Telecommunications Union puts the number of global internet users at around 3.9 billion.
What hurts the company though, is the fact that the regions most affected by the slowdown are the ones where Facebook generates the lion’s share of its revenue. Over the past three months, the social network has added just 2 million users in North America & 5 million users across Europe, which is where it generated 50% & 25% of its total revenue in the past quarter, respectively.
🚀 @PerspectiveIX via Statista.
Considering its size, it’s not a surprise that #Facebook’s user growth has been slowing down recently. After all, the social network has more than 2.3 billion (!) monthly active users while the International Telecommunications Union puts the number of global internet users at around 3.9 billion.
What hurts the company though, is the fact that the regions most affected by the slowdown are the ones where Facebook generates the lion’s share of its revenue. Over the past three months, the social network has added just 2 million users in North America & 5 million users across Europe, which is where it generated 50% & 25% of its total revenue in the past quarter, respectively.
🚀 @PerspectiveIX via Statista.
📺 The Social Side of TVideo Viewing
As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity.
🚀 @PerspectiveIX - #Infographic from GfK via MarketingCharts.
As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity.
🚀 @PerspectiveIX - #Infographic from GfK via MarketingCharts.