๐ TikTokโs US Adult Users Double Year-Over-Year
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
๐ฆ @perspectiveix
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
๐ฆ @perspectiveix
๐ฑ Top Apps Worldwide for April 2020 by Downloads
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
โโ๐บ Lockdown: a Push from Audio to Video
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?
๐ฑ Worldwide Leaders in 2020
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
โโ๐ News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
๐ฑ Top Apps Worldwide for January 2021 by Downloads
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
๐ Internet is just a fad โ Daily Mail (5th December 2000)
and then
#Email is just a fad...
#Facebook is just a fad...
#Instagram is just a fad...
#TikTok is just a fad...
Is #Clubhouse another fad?
๐ฆ source.
๐ฆ @PerspectiveIX
and then
#Email is just a fad...
#Facebook is just a fad...
#Instagram is just a fad...
#TikTok is just a fad...
Is #Clubhouse another fad?
๐ฆ source.
๐ฆ @PerspectiveIX