🦅 [ perspective ix ]

WhatsApp's last three years: from less than 200 million to 1 billion monthly active users! #Growth

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Online shopping by device + mobile commerce by region.

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🦅 [ perspective ix ]

Quantifying the Impact of Marketing Analytics [via HBR].

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Smartphone penetration is about to hit 80% in the US mobile market.

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🦅 [ perspective ix ]

Regional Overview of the Internet:
Internet Users (in millions) and penetration.

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Be careful when taking a selfie!

Falling from heights and other selfie-related deaths since 2014.

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Deaths 💀 attributed to selfies around the world since 2014:

India: 19
Russia: 7
US: 5

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🦅 [ perspective ix ]

According to NRFnews, US #Valentine's Day ❤️ will surpass #SuperBowl 🏈 in consumer spending!

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🦅 [ perspective ix ]

16-34s are the keenest to share experiences online, but older age groups are more likely to consult online reviews.

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🦅 [ perspective ix ]

Active users (in millions) by platform:

Facebook: 1,590
WhatsApp (FB owned): 900
QQ: 860
FB Messenger (FB owned): 800

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🦅 [ perspective ix ]

Most #spam messages originate in the US:

USA: 15.2%
Russia: 6.2%
Vietnam: 6.1%

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🦅 [ perspective ix ]

"…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
– Herbert A. Simon (1971)

Read more on #AttentionEconomy at http://prs.pctvix.co/1Tq3s35

Perspective IX

Attention Economy: Dealing with Information Overload

Back in Time I know what you're thinking! What on earth is Attention Economy? Okay, we'll get to that, but first, let's go back in time a little... Do you remember the pre-Internet era!? If you do, you probably remember that the information we were exposed…

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🦅 [ perspective ix ]

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🦅 [ perspective ix ]

16-24s say mobile is their most important device.
What's your target audience's?

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🦅 [ perspective ix ]

Six Dimensions of the Harris Poll Reputation Quotient (RQ)

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🦅 [ perspective ix ]

The Fastest-Growing App Categories in 2015.

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🦅 [ perspective ix ]

[ANNOUNCEMENT]

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