📰 #iXDailyBrief
STAT
⚡️ A survey conducted among more than 40,000 people shows #SocialMedia use – defined as those who visit online social networking sites – is highest in Jordan (75%) and Lebanon (72%), the only to surpass 70% adoption. The next-highest rates of social media adoption are in the US, Australia, and South Korea, each at 69%. These are the surveyed countries:
🇺🇸🇨🇦🇫🇷🇩🇪🇬🇷🇭🇺🇮🇹🇳🇱🇵🇱🇪🇸🇸🇪🇬🇧🇷🇺🇦🇺🇨🇳🇮🇳🇮🇩🇯🇵🇵🇭🇰🇷🇻🇳🇮🇱🇯🇴🇱🇧🇹🇳🇹🇷🇬🇭🇰🇪🇳🇬🇸🇳🇿🇦🇹🇿🇦🇷🇧🇷🇨🇱🇨🇴🇲🇽🇵🇪🇻🇪
(Source: Pew Research Center)
INSIGHT
💰 How to Get Rich (without getting lucky) - A Twitter thread by Naval Ravikant: prs.pctvix.co/2u9HBWD
OTHER NEWS
💳 Crypto visa card company Monaco just spent millions to buy Crypto-dot-com: t.me/iXNews/28847
📉 #Samsung’s record profit run ends after reportedly slow Galaxy S9 sales: t.me/iXNews/28846
🐦 Twitterific loses push notifications and live-updated tweets ahead of #Twitter’s third-party API purge: t.me/iXNews/28842
⚽️ #Facebook acquires £200m Premier League broadcast rights for south-east Asia: prs.pctvix.co/2tWNOWA
🤳 Facebook patents hint at 'skin smoothing' and karaoke features for live video: prs.pctvix.co/2tUMxiT
—
"Whether You Think You Can Or Think You Can’t, You’re Right." — Henry Ford
Enjoy the weekend!
Ben, @iXNews
STAT
⚡️ A survey conducted among more than 40,000 people shows #SocialMedia use – defined as those who visit online social networking sites – is highest in Jordan (75%) and Lebanon (72%), the only to surpass 70% adoption. The next-highest rates of social media adoption are in the US, Australia, and South Korea, each at 69%. These are the surveyed countries:
🇺🇸🇨🇦🇫🇷🇩🇪🇬🇷🇭🇺🇮🇹🇳🇱🇵🇱🇪🇸🇸🇪🇬🇧🇷🇺🇦🇺🇨🇳🇮🇳🇮🇩🇯🇵🇵🇭🇰🇷🇻🇳🇮🇱🇯🇴🇱🇧🇹🇳🇹🇷🇬🇭🇰🇪🇳🇬🇸🇳🇿🇦🇹🇿🇦🇷🇧🇷🇨🇱🇨🇴🇲🇽🇵🇪🇻🇪
(Source: Pew Research Center)
INSIGHT
💰 How to Get Rich (without getting lucky) - A Twitter thread by Naval Ravikant: prs.pctvix.co/2u9HBWD
OTHER NEWS
💳 Crypto visa card company Monaco just spent millions to buy Crypto-dot-com: t.me/iXNews/28847
📉 #Samsung’s record profit run ends after reportedly slow Galaxy S9 sales: t.me/iXNews/28846
🐦 Twitterific loses push notifications and live-updated tweets ahead of #Twitter’s third-party API purge: t.me/iXNews/28842
⚽️ #Facebook acquires £200m Premier League broadcast rights for south-east Asia: prs.pctvix.co/2tWNOWA
🤳 Facebook patents hint at 'skin smoothing' and karaoke features for live video: prs.pctvix.co/2tUMxiT
—
"Whether You Think You Can Or Think You Can’t, You’re Right." — Henry Ford
Enjoy the weekend!
Ben, @iXNews
👥 Social Media Savvy Millennials
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
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🐕 Straight out of Black Mirror
Boston Dynamics shows off a new feature on its dog-like robot, SpotMini, which is now able to open up doors & let its buddies out.
#Robot
🚀 @PerspectiveIX
Boston Dynamics shows off a new feature on its dog-like robot, SpotMini, which is now able to open up doors & let its buddies out.
#Robot
🚀 @PerspectiveIX
🐆 Watch-out doggo, Cheetah's coming!
Just after our last post about Boston Dynamics' dog-like #robot, SpotMini, MIT unveiled the newest version of its robotic cheetah, which can jump almost 3 feet in the air and climb stairs littered with obstacles!
🚀 @PerspectiveIX
Just after our last post about Boston Dynamics' dog-like #robot, SpotMini, MIT unveiled the newest version of its robotic cheetah, which can jump almost 3 feet in the air and climb stairs littered with obstacles!
🚀 @PerspectiveIX
📱 Apple Regains the Global Best Selling Smartphone Spot
With the iPhone 8
According to Counterpoint’s Market Pulse, #Apple regained the top spot in the global best selling #smartphone list with the #iPhone 8. Seems like strong promotions (“How to shoot on iPhone”) running up to the FIFA World Cup helped the tech giant trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels.
🚀 @PerspectiveIX
📖 via CounterPoint: prs.pctvix.co/2zgwMrv
With the iPhone 8
According to Counterpoint’s Market Pulse, #Apple regained the top spot in the global best selling #smartphone list with the #iPhone 8. Seems like strong promotions (“How to shoot on iPhone”) running up to the FIFA World Cup helped the tech giant trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels.
🚀 @PerspectiveIX
📖 via CounterPoint: prs.pctvix.co/2zgwMrv
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⚡️ Super Processors!
#Graphene could soon make your computer 1000 times faster while using only 1% the energy.
🚀 @PerspectiveIX
#Graphene could soon make your computer 1000 times faster while using only 1% the energy.
🚀 @PerspectiveIX
Dear iX Friends,
We are super excited to let you know that Martin Bryant, former Editor-in-Chief of international technology publication The Next Web, has accepted our offer and will be joining @PerspectiveIX as a contributor. We are convinced that he will add another layer of success to our quality efforts.
Martin is a world-renowned consultant, speaker, writer, and educator in the fields of technology and media. In addition to his time at The Next Web as the Editor-in-Chief, he has been the Community Editor at Tech North and has interviewed top technology executives onstage at some of the world’s biggest technology conferences like the Web Summit, SXSW, and LeWeb. He also often appears on TV and radio and gives insight into technology news stories on the likes of BBC Breakfast, Sky News, You & Yours, and Good Morning Wales.
We are thrilled to have Martin with us. We've planned to learn a lot from him; hope you do too.
You can learn more about Martin on his website (martinbryant.net) and Twitter (twitter.com/martinsfp).
Ben,
🚀 @PerspectiveIX
We are super excited to let you know that Martin Bryant, former Editor-in-Chief of international technology publication The Next Web, has accepted our offer and will be joining @PerspectiveIX as a contributor. We are convinced that he will add another layer of success to our quality efforts.
Martin is a world-renowned consultant, speaker, writer, and educator in the fields of technology and media. In addition to his time at The Next Web as the Editor-in-Chief, he has been the Community Editor at Tech North and has interviewed top technology executives onstage at some of the world’s biggest technology conferences like the Web Summit, SXSW, and LeWeb. He also often appears on TV and radio and gives insight into technology news stories on the likes of BBC Breakfast, Sky News, You & Yours, and Good Morning Wales.
We are thrilled to have Martin with us. We've planned to learn a lot from him; hope you do too.
You can learn more about Martin on his website (martinbryant.net) and Twitter (twitter.com/martinsfp).
Ben,
🚀 @PerspectiveIX
Your future surveillance state
In China, cameras and facial recognition are used to identify criminals and – more importantly, perhaps – scare people into staying in line.
In the West, we hear stories of technology like this being tested from time to time, but there's nothing as comprehensive as the Chinese system.
Civil liberties organisations in the West would baulk at any government that tried to roll this out... for now.
Authoritarianism is on the rise in parts of the West, and even in more liberal states, we may sleepwalk into total government surveillance.
If you’re thinking 'that all sounds very Orwellian,’ remember that surveillance in '1984’ extended into the home, with cameras and microphones installed to monitor citizens’ private time.
We’re already helping to set that up by rushing to buy smart speakers and internet-connected security cameras.
The surveillance state of the future will be partly our fault.
Read more in today's Big Revolution: prs.pctvix.co/2zokYDI
Martin Bryant,
🚀 @PerspectiveIX
In China, cameras and facial recognition are used to identify criminals and – more importantly, perhaps – scare people into staying in line.
In the West, we hear stories of technology like this being tested from time to time, but there's nothing as comprehensive as the Chinese system.
Civil liberties organisations in the West would baulk at any government that tried to roll this out... for now.
Authoritarianism is on the rise in parts of the West, and even in more liberal states, we may sleepwalk into total government surveillance.
If you’re thinking 'that all sounds very Orwellian,’ remember that surveillance in '1984’ extended into the home, with cameras and microphones installed to monitor citizens’ private time.
We’re already helping to set that up by rushing to buy smart speakers and internet-connected security cameras.
The surveillance state of the future will be partly our fault.
Read more in today's Big Revolution: prs.pctvix.co/2zokYDI
Martin Bryant,
🚀 @PerspectiveIX
📰 #iXDailyBrief
STAT
⚡️ More than 1.3 billion users of Google-owned YouTube regularly watch music videos, making it the biggest music service in the world. However, artists receive only 67 cents per user annually in royalties. (Source: The Guardian)
INSIGHT
⛓ Will Blockchain Diminish Facebook’s Advertising Dominance? prs.pctvix.co/2u5lEZJ
OTHER NEWS
😍 #Apple’s Shortcuts will flip the switch on Siri’s potential: t.me/iXNews/28934
📈 Facebook moves on from data scandal as stock reaches all-time high: prs.pctvix.co/2u41YFs
🦂 Drake’s Scorpion pulls in over 1 billion streams in its first week: t.me/iXNews/28933
😬 Timehop discloses July 4 data breach affecting 21 million: t.me/iXNews/28937
⚽️ Cristiano Ronaldo in talks over US$10m Facebook series: prs.pctvix.co/2u3mzcO
🏆 Technology has changed my World Cup watching for the better: t.me/iXNews/28927
—
❓ How has technology (VAR, Goal Line Technology, etc) changed your World Cup watching experience?
👍 I think they're great!
👎 I think they're terrible!
😐 I don't watch football
Ben, @iXNews
STAT
⚡️ More than 1.3 billion users of Google-owned YouTube regularly watch music videos, making it the biggest music service in the world. However, artists receive only 67 cents per user annually in royalties. (Source: The Guardian)
INSIGHT
⛓ Will Blockchain Diminish Facebook’s Advertising Dominance? prs.pctvix.co/2u5lEZJ
OTHER NEWS
😍 #Apple’s Shortcuts will flip the switch on Siri’s potential: t.me/iXNews/28934
📈 Facebook moves on from data scandal as stock reaches all-time high: prs.pctvix.co/2u41YFs
🦂 Drake’s Scorpion pulls in over 1 billion streams in its first week: t.me/iXNews/28933
😬 Timehop discloses July 4 data breach affecting 21 million: t.me/iXNews/28937
⚽️ Cristiano Ronaldo in talks over US$10m Facebook series: prs.pctvix.co/2u3mzcO
🏆 Technology has changed my World Cup watching for the better: t.me/iXNews/28927
—
❓ How has technology (VAR, Goal Line Technology, etc) changed your World Cup watching experience?
👍 I think they're great!
👎 I think they're terrible!
😐 I don't watch football
Ben, @iXNews
👁 Engagement With Social Media is Changing
Sharing and #SocialMedia are often seen as synonymous, but in this chart, we take a look at how sharing on social increasingly takes place alongside other, more “purposeful” activities.
🚀 @PerspectiveIX
📖 via GWI: prs.pctvix.co/2ugFvEp
Sharing and #SocialMedia are often seen as synonymous, but in this chart, we take a look at how sharing on social increasingly takes place alongside other, more “purposeful” activities.
🚀 @PerspectiveIX
📖 via GWI: prs.pctvix.co/2ugFvEp
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🦍 It's Donkey Kong's Birthday!
On this day (9 July) in 1981 Nintendo released Donkey Kong.
#History
🚀 @PerspectiveIX
📕 prs.pctvix.co/2u7P093
On this day (9 July) in 1981 Nintendo released Donkey Kong.
#History
🚀 @PerspectiveIX
📕 prs.pctvix.co/2u7P093
💻 Surface Go: A posh netbook and a gateway drug
One phrase wouldn’t leave my mind after reading about Microsoft’s new Surface Go tablet: ‘posh netbook.’
Ten years ago, the joy of having a tiny little PC you could carry anywhere, running full Windows XP (perfectly acceptable for the time!) was incredible. The novelty wore off, as netbooks simply weren’t powerful enough for sustained use.
The Surface Go updates that 'desirable, underpowered PC’ idea for 2018.
You certainly won’t be running high-end games on it, but as a way to carry a lightweight PC around wherever you go, it looks very tempting indeed.
But that 'netbook’ analogy just won’t go away. Will its slow processor end up frustrating users? We’ll have to wait for the first reviews, but for Microsoft, maybe it doesn’t matter.
Surface Go has another purpose – it’s the perfect 'gateway drug’ for Windows 10 for dipping your toe back into Windows 10 if you're a Windows-curious Mac user.
Read more in today's Big Revolution: prs.pctvix.co/2N1A4ks
Martin Bryant,
🚀 @PerspectiveIX
One phrase wouldn’t leave my mind after reading about Microsoft’s new Surface Go tablet: ‘posh netbook.’
Ten years ago, the joy of having a tiny little PC you could carry anywhere, running full Windows XP (perfectly acceptable for the time!) was incredible. The novelty wore off, as netbooks simply weren’t powerful enough for sustained use.
The Surface Go updates that 'desirable, underpowered PC’ idea for 2018.
You certainly won’t be running high-end games on it, but as a way to carry a lightweight PC around wherever you go, it looks very tempting indeed.
But that 'netbook’ analogy just won’t go away. Will its slow processor end up frustrating users? We’ll have to wait for the first reviews, but for Microsoft, maybe it doesn’t matter.
Surface Go has another purpose – it’s the perfect 'gateway drug’ for Windows 10 for dipping your toe back into Windows 10 if you're a Windows-curious Mac user.
Read more in today's Big Revolution: prs.pctvix.co/2N1A4ks
Martin Bryant,
🚀 @PerspectiveIX
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🥤 Behind the Design: Coca-Cola Curves
The iconic Coca-Cola bottle was born in Terre Haute, Indiana🇺🇸 in 1915 as the result of a national contest to fight off the copycats!
🚀 @PerspectiveIX
The iconic Coca-Cola bottle was born in Terre Haute, Indiana🇺🇸 in 1915 as the result of a national contest to fight off the copycats!
🚀 @PerspectiveIX
💰 Rich beyond reason
Yesterday, news broke that Amazon CEO Jeff Bezos is now not only the richest man in the world, but a whole $50bn ahead of second-place Bill Gates. Quite frankly, that kind of accumulation of wealth in an individual is unsettling.
Bezos’ $143.1 billion net worth isn’t all cash he can spend whenever he wants, but why should it sit on his balance sheet when there’s so much that needs improving about the world?
People should be able to do well from the businesses they build, and that means that some people who run particularly successful companies will become incredibly wealthy. But there comes a point where you look at that kind of wealth and think about what could be done with it if it was being put to use to make the world better.
Read more in today's Big Revolution: prs.pctvix.co/2NGANZC
Martin Bryant,
🚀 @PerspectiveIX
Yesterday, news broke that Amazon CEO Jeff Bezos is now not only the richest man in the world, but a whole $50bn ahead of second-place Bill Gates. Quite frankly, that kind of accumulation of wealth in an individual is unsettling.
Bezos’ $143.1 billion net worth isn’t all cash he can spend whenever he wants, but why should it sit on his balance sheet when there’s so much that needs improving about the world?
People should be able to do well from the businesses they build, and that means that some people who run particularly successful companies will become incredibly wealthy. But there comes a point where you look at that kind of wealth and think about what could be done with it if it was being put to use to make the world better.
Read more in today's Big Revolution: prs.pctvix.co/2NGANZC
Martin Bryant,
🚀 @PerspectiveIX
📰 #iXDailyBrief
STAT
⚡️ The ‘Gareth Southgate’ effect? M&S’ suit sales have been boosted so far for the 2018 World Cup with sales of waistcoats up by 35% YOY. (Source: Marks and Spencer)
INSIGHT
📌 #Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising: prs.pctvix.co/2NJIVs3
OTHER NEWS
📈 Olio, the app that lets you share unwanted food items with your neighbours, picks up £6M Series A: t.me/iXNews/29108
📱 HTC’s blockchain-powered Exodus #smartphone is a risky bet that needs to pay off: t.me/iXNews/29106
👊 #YouTube is fighting fake news with $25M to promote journalism and more context in search results: t.me/iXNews/29001
🤝 #Snapchat moves beyond traditional publishing brands with latest partnerships: prs.pctvix.co/2NJzzN5
👻 Snapchat and #Amazon will team up on in-app shopping: prs.pctvix.co/2NIPag6
🕵️♀️ House Republicans demand answers from Alphabet following Gmail privacy scandal: t.me/iXNews/28988
—
Sorry about missing the Daily Brief yesterday. I was on a couple of flights with no internet access. And today, I'm trying to catch up 🙃
Ben, @iXNews
STAT
⚡️ The ‘Gareth Southgate’ effect? M&S’ suit sales have been boosted so far for the 2018 World Cup with sales of waistcoats up by 35% YOY. (Source: Marks and Spencer)
INSIGHT
📌 #Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising: prs.pctvix.co/2NJIVs3
OTHER NEWS
📈 Olio, the app that lets you share unwanted food items with your neighbours, picks up £6M Series A: t.me/iXNews/29108
📱 HTC’s blockchain-powered Exodus #smartphone is a risky bet that needs to pay off: t.me/iXNews/29106
👊 #YouTube is fighting fake news with $25M to promote journalism and more context in search results: t.me/iXNews/29001
🤝 #Snapchat moves beyond traditional publishing brands with latest partnerships: prs.pctvix.co/2NJzzN5
👻 Snapchat and #Amazon will team up on in-app shopping: prs.pctvix.co/2NIPag6
🕵️♀️ House Republicans demand answers from Alphabet following Gmail privacy scandal: t.me/iXNews/28988
—
Sorry about missing the Daily Brief yesterday. I was on a couple of flights with no internet access. And today, I'm trying to catch up 🙃
Ben, @iXNews
🥇 The apps with the most days as the No.1 free iPhone app since 2010
Messaging apps in general spent the most time at the top across all the App Store territories, accounting for seven of the top 10 in the ranking. Chief among them was the now Facebook-owned #WhatsApp, which was one of four apps in the top five under the social giant’s auspices, the other three being Messenger, #Instagram, and the core #Facebook app itself.
🚀 @PerspectiveIX
📖 via SensorTower: prs.pctvix.co/2N77232
Messaging apps in general spent the most time at the top across all the App Store territories, accounting for seven of the top 10 in the ranking. Chief among them was the now Facebook-owned #WhatsApp, which was one of four apps in the top five under the social giant’s auspices, the other three being Messenger, #Instagram, and the core #Facebook app itself.
🚀 @PerspectiveIX
📖 via SensorTower: prs.pctvix.co/2N77232
🍔 Rage against the burger maker
The Verge has an in-depth look at the burger-making robots that are the main attraction at San Francisco restaurant, Creator. The piece offers a balanced approach to the idea that these machines will replace human jobs, but there’s no escaping the fact that ‘burger bots’ are a very real frontline face of automation.
Optimists love to say that automation is nothing new, and that it only ever offers new opportunities for humans by giving us new roles.
But technological progress accelerates ever onwards, and the coming wave of automation may happen so fast that we can’t find enough jobs to replace those it devours. And what happens then?
When we talk about automation taking jobs, it’s often in the context if artificial intelligence – 'invisible’ software replacing existing human roles. Burger-making robots show that, if automation causes significant unemployment, there will be plenty of real machines to rage against.
Read more in today's Big Revolution: prs.pctvix.co/2NHvTeG
Martin Bryant,
🚀 @PerspectiveIX
The Verge has an in-depth look at the burger-making robots that are the main attraction at San Francisco restaurant, Creator. The piece offers a balanced approach to the idea that these machines will replace human jobs, but there’s no escaping the fact that ‘burger bots’ are a very real frontline face of automation.
Optimists love to say that automation is nothing new, and that it only ever offers new opportunities for humans by giving us new roles.
But technological progress accelerates ever onwards, and the coming wave of automation may happen so fast that we can’t find enough jobs to replace those it devours. And what happens then?
When we talk about automation taking jobs, it’s often in the context if artificial intelligence – 'invisible’ software replacing existing human roles. Burger-making robots show that, if automation causes significant unemployment, there will be plenty of real machines to rage against.
Read more in today's Big Revolution: prs.pctvix.co/2NHvTeG
Martin Bryant,
🚀 @PerspectiveIX
📰 #iXDailyBrief
STAT
⚡️ Snapchat usage and engagement has gone down 15-40% since the release of Instagram Stories. Top creators used to get around 330,000 views per day on Snapchat in 2015 up until June 2016. Nowadays, they only get around 205,000 to 250,000 views per day. (Source: TechCrunch)
INSIGHT
🎾 How Wimbledon is using #AI to enhance the fan experience: prs.pctvix.co/2mdR3EY
OTHER NEWS
💻 Google’s #Chrome desktop browser is about to receive a major facelift: prs.pctvix.co/2mahE5D
🌱 This sun-chasing robot looks after the plant on its head: t.me/iXNews/29209
🔥 #Google introduces machine learning ad tools and brands are hot for them:
👁 #Xbox One is getting Dolby Vision support: t.me/iXNews/29203
💤 Casper opens a storefront for $25 naps: t.me/iXNews/29191
🌃 #Facebook testing #AR ads in the News Feed and new tool to help brands create video ads: prs.pctvix.co/2mdjS4a
🔎 Dirt Protocol raises $3M for a decentralized, #blockchain-based approach to information vetting: t.me/iXNews/29189
—
"Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill
Have great day!
Ben, @iXNews
STAT
⚡️ Snapchat usage and engagement has gone down 15-40% since the release of Instagram Stories. Top creators used to get around 330,000 views per day on Snapchat in 2015 up until June 2016. Nowadays, they only get around 205,000 to 250,000 views per day. (Source: TechCrunch)
INSIGHT
🎾 How Wimbledon is using #AI to enhance the fan experience: prs.pctvix.co/2mdR3EY
OTHER NEWS
💻 Google’s #Chrome desktop browser is about to receive a major facelift: prs.pctvix.co/2mahE5D
🌱 This sun-chasing robot looks after the plant on its head: t.me/iXNews/29209
🔥 #Google introduces machine learning ad tools and brands are hot for them:
👁 #Xbox One is getting Dolby Vision support: t.me/iXNews/29203
💤 Casper opens a storefront for $25 naps: t.me/iXNews/29191
🌃 #Facebook testing #AR ads in the News Feed and new tool to help brands create video ads: prs.pctvix.co/2mdjS4a
🔎 Dirt Protocol raises $3M for a decentralized, #blockchain-based approach to information vetting: t.me/iXNews/29189
—
"Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill
Have great day!
Ben, @iXNews
⛔️ The Marketing Disconnect
There is a significant disconnect between what marketers post to #SocialMedia and what consumers want brands to post, according to recent research from Sprout Social.
Based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers, this report shows that what consumers value the most is discounts/sales posts (72% say so) and posts that showcase new products/services (60%).
But marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
🚀 @PerspectiveIX
📖 via MarketingProfs: prs.pctvix.co/2me0G6C
⬇️ Download the full report: prs.pctvix.co/2m9JEGB
There is a significant disconnect between what marketers post to #SocialMedia and what consumers want brands to post, according to recent research from Sprout Social.
Based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers, this report shows that what consumers value the most is discounts/sales posts (72% say so) and posts that showcase new products/services (60%).
But marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
🚀 @PerspectiveIX
📖 via MarketingProfs: prs.pctvix.co/2me0G6C
⬇️ Download the full report: prs.pctvix.co/2m9JEGB
