📰 #iXDailyBrief
STAT
⚡️ VPN users are more likely to be young, male, and educated to university level. All of these demographic distinctions fit the profile of early adopters. (Source: Global Web Index)
INSIGHT
✋️ ‘Addictive’ #Facebook may harm children, claim insiders: prs.pctvix.co/2Nr5ulh
OTHER NEWS
🎆 500 #Intel drones to replace fireworks above Travis Air Force base for Fourth of July: t.me/iXNews/28758
🎾 #Snapchat’s new lens lets you play tennis against Serena Williams:
prs.pctvix.co/2NosmSo
🤖 DeepMind’s #AI agents exceed ‘human-level’ gameplay in Quake III: t.me/iXNews/28766
🇪🇺 Wikipedia goes dark in Spanish, Italian ahead of key EU vote on copyright: t.me/iXNews/28764
🕵️♂️ #Google tries to calm controversy over app developers having access to your #Gmail: t.me/iXNews/28760
💵 #Netflix tests 'Ultra' tier that could add a higher price option: prs.pctvix.co/2tWDZYE
—
"Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching." — Satchel Paige
Have a great week!
Ben, @iXNews
STAT
⚡️ VPN users are more likely to be young, male, and educated to university level. All of these demographic distinctions fit the profile of early adopters. (Source: Global Web Index)
INSIGHT
✋️ ‘Addictive’ #Facebook may harm children, claim insiders: prs.pctvix.co/2Nr5ulh
OTHER NEWS
🎆 500 #Intel drones to replace fireworks above Travis Air Force base for Fourth of July: t.me/iXNews/28758
🎾 #Snapchat’s new lens lets you play tennis against Serena Williams:
prs.pctvix.co/2NosmSo
🤖 DeepMind’s #AI agents exceed ‘human-level’ gameplay in Quake III: t.me/iXNews/28766
🇪🇺 Wikipedia goes dark in Spanish, Italian ahead of key EU vote on copyright: t.me/iXNews/28764
🕵️♂️ #Google tries to calm controversy over app developers having access to your #Gmail: t.me/iXNews/28760
💵 #Netflix tests 'Ultra' tier that could add a higher price option: prs.pctvix.co/2tWDZYE
—
"Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching." — Satchel Paige
Have a great week!
Ben, @iXNews
📺 Netflix Is Americans' Platform of Choice for TV Content
Having long surpassed the largest pay-TV providers in the 🇺🇸 in terms of subscribers, #Netflix is now the most popular source of TV content among U.S. consumers. According to a recent survey conducted by the research arm of investment banking firm Cowen & Co., 27% of Americans prefer Netflix over any other platform, including basic cable and broadcast TV.
🚀 @PerspectiveIX
📖 via Statista: prs.pctvix.co/2tZx7d2
Having long surpassed the largest pay-TV providers in the 🇺🇸 in terms of subscribers, #Netflix is now the most popular source of TV content among U.S. consumers. According to a recent survey conducted by the research arm of investment banking firm Cowen & Co., 27% of Americans prefer Netflix over any other platform, including basic cable and broadcast TV.
🚀 @PerspectiveIX
📖 via Statista: prs.pctvix.co/2tZx7d2
📺 The Largest Pay-TV providers in the US at the End of Q2 2018
According to data compiled by the Leichtman Research Group, the largest pay-TV providers (or subscription-based #TV services) in the US 🇺🇸, representing approximately 95% of all subscribers, had 91.3 million subscribers at the end of Q2 2018, down 400k since the end of the Q1. Meanwhile #Netflix, arguably the biggest threat to the entire industry, ended the Q2 with 57.4 million domestic subscribers.
🚀 @PerspectiveIX via Statista.
According to data compiled by the Leichtman Research Group, the largest pay-TV providers (or subscription-based #TV services) in the US 🇺🇸, representing approximately 95% of all subscribers, had 91.3 million subscribers at the end of Q2 2018, down 400k since the end of the Q1. Meanwhile #Netflix, arguably the biggest threat to the entire industry, ended the Q2 with 57.4 million domestic subscribers.
🚀 @PerspectiveIX via Statista.
😍 Netflix is Responsible for 15% of Global Internet Traffic
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
📺 Netflix on the Right International Track
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
📺 Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows
It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV.
The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.)
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV.
The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.)
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
