❌ Global Ad-Blocking Behaviour
Since it developed into a mainstream trend, ad-blocking has become a key concern for agencies. With consumers taking more control over their online experiences, GWI has taken a snapshot of consumers' views in their latest infographic.
Find out:
- Why are consumers using ad-blocking tools?
- How does behavior differ across regions?
- How are users discovering brands, if not through online ads?
Download the complete infographic at GlobalWebIndex.
🚀 @PerspectiveIX
Since it developed into a mainstream trend, ad-blocking has become a key concern for agencies. With consumers taking more control over their online experiences, GWI has taken a snapshot of consumers' views in their latest infographic.
Find out:
- Why are consumers using ad-blocking tools?
- How does behavior differ across regions?
- How are users discovering brands, if not through online ads?
Download the complete infographic at GlobalWebIndex.
🚀 @PerspectiveIX
🗳 Do you use an Ad-Blocker on your default Desktop/Laptop web browser?
Anonymous Poll
81%
Yes
19%
No
💰 Google Hit With Another Antitrust Fine in Europe
The European Commission announced yet another #antitrust fine against #Google today, imposing a €1.49 billion ($1.69b) penalty for unfairly shielding its AdSense advertising platform from competition. "Today the Commission has fined Google €1.49 billion for illegal misuse of its dominant position in the market for the brokering of online search adverts. Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites", commissioner Margrethe Vestager said in an official statement.
The European Commission’s latest ruling against Google is by no means the first time that the EU’s watchdog has taken action against an American tech company. In fact, Google itself got a taste of EU antitrust regulation as recently as last year. In July 2018, the European Commission hit Google with a record-breaking €4.3 billion fine for allegations related to #Android after having fined the company €2.4 billion ($2.7b) for anticompetitive behavior related to Google Shopping in July 2017.
As the following chart illustrates, other tech giants have felt the wrath of the European Commission as well. #Microsoft alone has been fined four times over the past two decades including three times for allegedly ignoring previous antitrust sanctions and for breaking promises made in an earlier antitrust settlement. The EU’s competition commissioner, Margrethe Vestager, has made U.S. tech companies a central focus, cracking down on anticompetitive behavior, tax avoidance and mishandling of user privacy.
🚀 @PerspectiveIX via Statista.
The European Commission announced yet another #antitrust fine against #Google today, imposing a €1.49 billion ($1.69b) penalty for unfairly shielding its AdSense advertising platform from competition. "Today the Commission has fined Google €1.49 billion for illegal misuse of its dominant position in the market for the brokering of online search adverts. Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites", commissioner Margrethe Vestager said in an official statement.
The European Commission’s latest ruling against Google is by no means the first time that the EU’s watchdog has taken action against an American tech company. In fact, Google itself got a taste of EU antitrust regulation as recently as last year. In July 2018, the European Commission hit Google with a record-breaking €4.3 billion fine for allegations related to #Android after having fined the company €2.4 billion ($2.7b) for anticompetitive behavior related to Google Shopping in July 2017.
As the following chart illustrates, other tech giants have felt the wrath of the European Commission as well. #Microsoft alone has been fined four times over the past two decades including three times for allegedly ignoring previous antitrust sanctions and for breaking promises made in an earlier antitrust settlement. The EU’s competition commissioner, Margrethe Vestager, has made U.S. tech companies a central focus, cracking down on anticompetitive behavior, tax avoidance and mishandling of user privacy.
🚀 @PerspectiveIX via Statista.
🎂 Happy Birthday, Twitter!
13 years ago today at 8:50pm, Twitter co-founder Jack Dorsey, has sent the very first tweet. Let's look back at the important moments in #Twitter's history.
🚀 @PerspectiveIX via Socialbakers.
13 years ago today at 8:50pm, Twitter co-founder Jack Dorsey, has sent the very first tweet. Let's look back at the important moments in #Twitter's history.
🚀 @PerspectiveIX via Socialbakers.
📊 Platforms for Shopping
Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.
🚀 @PerspectiveIX via Kerry Flynn.
Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.
🚀 @PerspectiveIX via Kerry Flynn.
🗳 Have you sent a Tweet during the last 7 days?
Anonymous Poll
28%
Yes
22%
No. I don't have a Twitter account
50%
I have a Twitter account, but no.
👥 Facebook Post Engagements
According to Socialbakers, these are the top engaging post types on #Facebook:
1. Live video 🔴
2. Photo 📸
3. Video 📹
4. Link 🔗
🚀 @PerspectiveIX via Socialbakers.
According to Socialbakers, these are the top engaging post types on #Facebook:
1. Live video 🔴
2. Photo 📸
3. Video 📹
4. Link 🔗
🚀 @PerspectiveIX via Socialbakers.
🛎 American consumers spent more on Airbnb than on Hilton last year
And that means Airbnb now owns about 20 percent of the entire US consumer lodging market!
#Airbnb has long felt like an existential threat to hotel companies. New data shows that it actually is one.
US consumers spent more money on Airbnb last year than than they did on Hilton and its subsidiary brands like DoubleTree and Embassy Suites, according to new data from Second Measure, a company that analyzes billions of dollars in anonymized debit and credit card purchases. Their Airbnb spending is even catching up to Marriott, the world’s largest hotel company, which added to its revenue by acquiring Starwood hotels in 2016.
The data shows roughly 30 percent growth last year in US consumer spending on Airbnb, which is expected to go public next year and is currently valued at about $38 billion company.
Much of that growth, according to Second Measure, is coming from travelers who live in the Central US. Currently about a third of Airbnb’s US customers are from populous coastal states California, New York and Florida. That’s a departure from 2012 when people from those states made up half its customers.
🚀 @PerspectiveIX via Recode.
And that means Airbnb now owns about 20 percent of the entire US consumer lodging market!
#Airbnb has long felt like an existential threat to hotel companies. New data shows that it actually is one.
US consumers spent more money on Airbnb last year than than they did on Hilton and its subsidiary brands like DoubleTree and Embassy Suites, according to new data from Second Measure, a company that analyzes billions of dollars in anonymized debit and credit card purchases. Their Airbnb spending is even catching up to Marriott, the world’s largest hotel company, which added to its revenue by acquiring Starwood hotels in 2016.
The data shows roughly 30 percent growth last year in US consumer spending on Airbnb, which is expected to go public next year and is currently valued at about $38 billion company.
Much of that growth, according to Second Measure, is coming from travelers who live in the Central US. Currently about a third of Airbnb’s US customers are from populous coastal states California, New York and Florida. That’s a departure from 2012 when people from those states made up half its customers.
🚀 @PerspectiveIX via Recode.
🎧 Spotify Growth
The number of #Spotify users - both Premium and total.
Live Chart by 🚀 @PerspectiveIX
The number of #Spotify users - both Premium and total.
Live Chart by 🚀 @PerspectiveIX
📷 Instagram Ads
#Instagram ad placements selected by marketers:
🔸10% Story
🔸33% Feed & Story
🔸57% Feed
🚀 @PerspectiveIX via Socialbakers.
#Instagram ad placements selected by marketers:
🔸10% Story
🔸33% Feed & Story
🔸57% Feed
🚀 @PerspectiveIX via Socialbakers.
🛫 Discovering Holiday Destinations
There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.
This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%).
BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm
🚀 @PerspectiveIX via GlobalWebIndex.
There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.
This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%).
BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm
🚀 @PerspectiveIX via GlobalWebIndex.
📊 Top Countries for Shopping Apps by Growth in Q4 2018
App Store
The top countries for #iOS shopping apps by growth from 4Q17 to 4Q18 were:
1. China🇨🇳
2. the United States🇺🇸
3. Vietnam🇻🇳
4. Saudi Arabia🇸🇦
5. Turkey🇹🇷
China had the largest number of shopping app downloads in 4Q18 at 145.3 million. Vietnam emerged as a top market for shopping apps, ranking among the top 15 countries that quarter. Installs there increased by 4.5 million, a growth rate of 154 percent year-over-year. Shopping app installs in Saudi Arabia increased by 51 percent between 4Q17 and 4Q18. This propelled it to the No. 6 country in 4Q18 after ranking No. 10 in 4Q17.
🚀 @PerspectiveIX via SensorTower.
App Store
The top countries for #iOS shopping apps by growth from 4Q17 to 4Q18 were:
1. China🇨🇳
2. the United States🇺🇸
3. Vietnam🇻🇳
4. Saudi Arabia🇸🇦
5. Turkey🇹🇷
China had the largest number of shopping app downloads in 4Q18 at 145.3 million. Vietnam emerged as a top market for shopping apps, ranking among the top 15 countries that quarter. Installs there increased by 4.5 million, a growth rate of 154 percent year-over-year. Shopping app installs in Saudi Arabia increased by 51 percent between 4Q17 and 4Q18. This propelled it to the No. 6 country in 4Q18 after ranking No. 10 in 4Q17.
🚀 @PerspectiveIX via SensorTower.
📊 Top Countries for Shopping Apps by Growth in Q4 2018
Google Play
The top countries for #Android shopping apps by growth from 4Q17 to 4Q18 were:
1. India🇮🇳
2. Indonesia🇮🇩
3. Philippines🇵🇭
4. Vietnam🇻🇳
5. Turkey🇹🇷
For Google Play, the top countries for shopping apps by Y/Y growth were India, Indonesia, Philippines, Vietnam, and Turkey. In India, Google Play shopping app installs grew by about 56 million, increasing 40 percent Y/Y. This dwarfed the growth in other countries. Indonesia had the second-largest Y/Y increase in installs at 8.3 million, or 29 percent more than in 4Q17. As on the App Store, Vietnam was also one of the top countries by growth on Google Play. Downloads increased by 4.1 million Y/Y to 12.7 million, making it the 10th largest market for shopping app installs during the quarter.
🚀 @PerspectiveIX via SensorTower.
Google Play
The top countries for #Android shopping apps by growth from 4Q17 to 4Q18 were:
1. India🇮🇳
2. Indonesia🇮🇩
3. Philippines🇵🇭
4. Vietnam🇻🇳
5. Turkey🇹🇷
For Google Play, the top countries for shopping apps by Y/Y growth were India, Indonesia, Philippines, Vietnam, and Turkey. In India, Google Play shopping app installs grew by about 56 million, increasing 40 percent Y/Y. This dwarfed the growth in other countries. Indonesia had the second-largest Y/Y increase in installs at 8.3 million, or 29 percent more than in 4Q17. As on the App Store, Vietnam was also one of the top countries by growth on Google Play. Downloads increased by 4.1 million Y/Y to 12.7 million, making it the 10th largest market for shopping app installs during the quarter.
🚀 @PerspectiveIX via SensorTower.
🎶 Listen to the Best of Music World Right on Telegram!
Join 🎼 Musica: https://t.me/joinchat/AAAAAFUvIG6nYMdedVHNog (Private channel)
Join 🎼 Musica: https://t.me/joinchat/AAAAAFUvIG6nYMdedVHNog (Private channel)
🗳 What's your mobile OS (Operating System)?
Anonymous Poll
83%
Android
13%
iOS
1%
Windows Phone OS
0%
RIM OS
1%
Symbian
0%
Bada
1%
Others