๐Ÿฆ… [ perspective ix ]
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๐Ÿ—ณ Have you sent a Tweet during the last 7 days?
Anonymous Poll
28%
Yes
22%
No. I don't have a Twitter account
50%
I have a Twitter account, but no.
๐Ÿ‘ฅ Facebook Post Engagements

According to Socialbakers, these are the top engaging post types on #Facebook:

1. Live video ๐Ÿ”ด
2. Photo ๐Ÿ“ธ
3. Video ๐Ÿ“น
4. Link ๐Ÿ”—

๐Ÿš€ @PerspectiveIX via Socialbakers.
โ€‹โ€‹๐Ÿ›Ž American consumers spent more on Airbnb than on Hilton last year
And that means Airbnb now owns about 20 percent of the entire US consumer lodging market!

#Airbnb has long felt like an existential threat to hotel companies. New data shows that it actually is one.

US consumers spent more money on Airbnb last year than than they did on Hilton and its subsidiary brands like DoubleTree and Embassy Suites, according to new data from Second Measure, a company that analyzes billions of dollars in anonymized debit and credit card purchases. Their Airbnb spending is even catching up to Marriott, the worldโ€™s largest hotel company, which added to its revenue by acquiring Starwood hotels in 2016.

The data shows roughly 30 percent growth last year in US consumer spending on Airbnb, which is expected to go public next year and is currently valued at about $38 billion company.

Much of that growth, according to Second Measure, is coming from travelers who live in the Central US. Currently about a third of Airbnbโ€™s US customers are from populous coastal states California, New York and Florida. Thatโ€™s a departure from 2012 when people from those states made up half its customers.

๐Ÿš€ @PerspectiveIX via Recode.
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๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Good parenting!

๐Ÿคฏ @TiikkTok
๐Ÿ“บ Netflix Growth

Number of #Netflix subscribers from 2008 to 2018

๐Ÿš€ @PerspectiveIX
๐ŸŽง Spotify Growth

The number of #Spotify users - both Premium and total.

Live Chart by ๐Ÿš€ @PerspectiveIX
๐Ÿ“ท Instagram Ads

#Instagram ad placements selected by marketers:

๐Ÿ”ธ10% Story
๐Ÿ”ธ33% Feed & Story
๐Ÿ”ธ57% Feed

๐Ÿš€ @PerspectiveIX via Socialbakers.
โ€‹โ€‹๐Ÿ›ซ Discovering Holiday Destinations

Thereโ€™s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.

This has a huge impact on vacationersโ€™ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media โ€“ whether thatโ€™s photos/videos (37%) or recommendations (32%) โ€“ than branded travel ads (24%).

BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm


๐Ÿš€ @PerspectiveIX via GlobalWebIndex.
๐Ÿ•ถ When #VR is too real!

๐Ÿš€ @PerspectiveIX via @TiikkTok

๐Ÿคฏ Join @TiikkTok for more!
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๐Ÿคฆโ€โ™‚๏ธ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

๐Ÿคฏ @TiikkTok
๐Ÿ“Š Top Countries for Shopping Apps by Growth in Q4 2018
App Store

The top countries for #iOS shopping apps by growth from 4Q17 to 4Q18 were:
1. China๐Ÿ‡จ๐Ÿ‡ณ
2. the United States๐Ÿ‡บ๐Ÿ‡ธ
3. Vietnam๐Ÿ‡ป๐Ÿ‡ณ
4. Saudi Arabia๐Ÿ‡ธ๐Ÿ‡ฆ
5. Turkey๐Ÿ‡น๐Ÿ‡ท

China had the largest number of shopping app downloads in 4Q18 at 145.3 million. Vietnam emerged as a top market for shopping apps, ranking among the top 15 countries that quarter. Installs there increased by 4.5 million, a growth rate of 154 percent year-over-year. Shopping app installs in Saudi Arabia increased by 51 percent between 4Q17 and 4Q18. This propelled it to the No. 6 country in 4Q18 after ranking No. 10 in 4Q17.

๐Ÿš€ @PerspectiveIX via SensorTower.
๐Ÿ“Š Top Countries for Shopping Apps by Growth in Q4 2018
Google Play

The top countries for #Android shopping apps by growth from 4Q17 to 4Q18 were:
1. India๐Ÿ‡ฎ๐Ÿ‡ณ
2. Indonesia๐Ÿ‡ฎ๐Ÿ‡ฉ
3. Philippines๐Ÿ‡ต๐Ÿ‡ญ
4. Vietnam๐Ÿ‡ป๐Ÿ‡ณ
5. Turkey๐Ÿ‡น๐Ÿ‡ท

For Google Play, the top countries for shopping apps by Y/Y growth were India, Indonesia, Philippines, Vietnam, and Turkey. In India, Google Play shopping app installs grew by about 56 million, increasing 40 percent Y/Y. This dwarfed the growth in other countries. Indonesia had the second-largest Y/Y increase in installs at 8.3 million, or 29 percent more than in 4Q17. As on the App Store, Vietnam was also one of the top countries by growth on Google Play. Downloads increased by 4.1 million Y/Y to 12.7 million, making it the 10th largest market for shopping app installs during the quarter.

๐Ÿš€ @PerspectiveIX via SensorTower.
๐ŸŽถ Listen to the Best of Music World Right on Telegram!

Join ๐ŸŽผ Musica: https://t.me/joinchat/AAAAAFUvIG6nYMdedVHNog (Private channel)
๐Ÿ—ณ What's your mobile OS (Operating System)?
Anonymous Poll
83%
Android
13%
iOS
1%
Windows Phone OS
0%
RIM OS
1%
Symbian
0%
Bada
1%
Others
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๐Ÿ˜‚ found on Google earth ๐Ÿ˜‚๐Ÿ˜‚

๐Ÿคฏ @TiikkTok
๐Ÿค– Bots in the Twittersphere

An estimated two-thirds of tweeted links to popular websites are posted by automated accounts โ€“ not human beings. #Twitter

๐Ÿš€ @PerspectiveIX via PewInternet.
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๐Ÿš€ @PerspectiveIX
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๐Ÿคฏ Tech Companiesโ€™ Market Capitalisation Over the Last 23 Years

Fascinating to see how quickly growing companies in tech have been able to join the top.
Keep an on on #Apple #Microsoft #Amazon #Google #Facebook and #Netflix...

๐Ÿš€ @PerspectiveIX via Lionel Page.
๐Ÿ—ณ What is the default web browser on your desktop/laptop computer?
Anonymous Poll
52%
Google Chrome
19%
Mozilla Firefox
4%
Apple Safari
14%
Brave
3%
Opera
3%
Microsoft Edge
2%
Tor
3%
Others