๐ฑ Top Social Media Apps in the U.S. for Q1 2019 by Downloads
The most downloaded #SocialMedia app in the ๐บ๐ธ for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.
#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.
๐ @PerspectiveIX via SensorTower.
The most downloaded #SocialMedia app in the ๐บ๐ธ for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.
#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.
๐ @PerspectiveIX via SensorTower.
TikTok: How Fast Is It Growing in the US, And Whoโs Using It?
Watch out, thereโs a new #SocialMedia kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of #Snapchat and #Instagram Stories, #TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
๐ @PerspectiveIX via MarketingCharts.
Don't wanna join TikTok? Here's the Best of TikTok on Telegram!
Join now: https://t.me/TiikkTok
Watch out, thereโs a new #SocialMedia kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of #Snapchat and #Instagram Stories, #TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
๐ @PerspectiveIX via MarketingCharts.
Don't wanna join TikTok? Here's the Best of TikTok on Telegram!
Join now: https://t.me/TiikkTok
๐ฑ Top Apps Worldwide for Q1 2019 by Downloads
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Towerโs Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India๐ฎ๐ณ helped both apps achieve new install highs in the quarter.
๐ @PerspectiveIX via SensorTower.
โ๏ธ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Towerโs Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India๐ฎ๐ณ helped both apps achieve new install highs in the quarter.
๐ @PerspectiveIX via SensorTower.
โ๏ธ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
๐ The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโs social strategy.
While Facebook reigns supreme, itโs worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#๏ธโฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
๐ Download The Sprout Social 2019 Index Report here.
๐ @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโs social strategy.
While Facebook reigns supreme, itโs worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#๏ธโฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
๐ Download The Sprout Social 2019 Index Report here.
๐ @PerspectiveIX
๐ฒ Top Non-Game Apps Worldwide for May 2019 by Downloads
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchatโs dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโs first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchatโs dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโs first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
๐ฑ Top Social Networking Apps Worldwide by Downloads
May 2019
The most downloaded social networking app worldwide for May 2019 was #Facebook with more than 60.6 million installs. The markets with the most new Facebook installs during this period were India at 24% of total downloads, followed by Indonesia๐ฎ๐ฉ at 12% and Brazil๐ง๐ท at 8%.
#TikTok was the second most installed social networking app worldwide last month with close to 56 million installs, with the largest portion of those coming from India๐ฎ๐ณ at 57%, followed by China๐จ๐ณ at 8%. #Snapchat, #Instagram and, #Likee rounded out the top five most installed social networking apps worldwide for the month.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
โ What's you current favourite social networking app? Share it in the Comments.
May 2019
The most downloaded social networking app worldwide for May 2019 was #Facebook with more than 60.6 million installs. The markets with the most new Facebook installs during this period were India at 24% of total downloads, followed by Indonesia๐ฎ๐ฉ at 12% and Brazil๐ง๐ท at 8%.
#TikTok was the second most installed social networking app worldwide last month with close to 56 million installs, with the largest portion of those coming from India๐ฎ๐ณ at 57%, followed by China๐จ๐ณ at 8%. #Snapchat, #Instagram and, #Likee rounded out the top five most installed social networking apps worldwide for the month.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
โ What's you current favourite social networking app? Share it in the Comments.
๐ฑ Top Social Media Apps Worldwide by Downloads
Q2 2019
#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.
#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.
๐ Read more on SensorTower.
โ๏ธ Check our Instagram Stories!
๐ฆ @PerspectiveIX
Q2 2019
#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.
#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.
๐ Read more on SensorTower.
โ๏ธ Check our Instagram Stories!
๐ฆ @PerspectiveIX
๐ TikTok User Spending Set New Record in June, Climbing 588% to More Than $10 Million
#ByteDanceโs short video social app #TikTok continues to experience impressive growth in user spending, hitting a new record of $10.8 million last month.
TikTokโs gross revenue from in-app purchases of virtual currency (known as Coins) was up 588 percent year-over-year from $1.6 million in June 2018. Spending in the app increased 19 percent month-over-month from $9 million in May.
This increase in spending has been most pronounced during the first half of 2019 and is being driven primarily by users in China, where gross revenue for the app has increased 271 percent since January. By comparison, TikTokโs revenue from IAP last month was down 16 percent from January in the United States.
๐ Read more on SensorTower.
๐ฆ @PerspectiveIX
๐คฏ Get a tast of TikTok on Telegram: @TiikkTok
#ByteDanceโs short video social app #TikTok continues to experience impressive growth in user spending, hitting a new record of $10.8 million last month.
TikTokโs gross revenue from in-app purchases of virtual currency (known as Coins) was up 588 percent year-over-year from $1.6 million in June 2018. Spending in the app increased 19 percent month-over-month from $9 million in May.
This increase in spending has been most pronounced during the first half of 2019 and is being driven primarily by users in China, where gross revenue for the app has increased 271 percent since January. By comparison, TikTokโs revenue from IAP last month was down 16 percent from January in the United States.
๐ Read more on SensorTower.
๐ฆ @PerspectiveIX
๐คฏ Get a tast of TikTok on Telegram: @TiikkTok
โโ๐ U.S. users spend more than $23 million in TikTok since launch
You canโt read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโs US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.
Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐จ๐ณ.
Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐บ๐ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.
#Instagram #Snapchat
๐ฆ @PerspectiveIX via Apptopia.
๐ค Support PerspectiveIX.
You canโt read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโs US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.
Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐จ๐ณ.
Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐บ๐ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.
#Instagram #Snapchat
๐ฆ @PerspectiveIX via Apptopia.
๐ค Support PerspectiveIX.
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
๐ Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
๐ Top Social Media Apps Worldwide for February 2020 by Downloads
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ฑ Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ TikTok is Making a Splash with the Youth
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
๐ฑ TikTok is the 3rd Favourite Social Platform Among US Teens
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player โ #TikTok โ has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
๐ฆ @perspectiveix via MarketingCharts.
๐ป add me on snapchat and also
๐บ watch the best of TikTok on Instagram!
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player โ #TikTok โ has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
๐ฆ @perspectiveix via MarketingCharts.
๐ป add me on snapchat and also
๐บ watch the best of TikTok on Instagram!
๐ TikTokโs US Adult Users Double Year-Over-Year
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
๐ฆ @perspectiveix
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
๐ฆ @perspectiveix
๐ฑ Top Apps Worldwide for April 2020 by Downloads
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
โโ๐บ Lockdown: a Push from Audio to Video
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?
We're still in the middle of the coronavirus pandemic, and it's difficult to fully grasp all its effects on how we're living our lives. We're still getting used to many changes we never expected to experience.
One takeaway from the current situation and the accompanying lockdown has been that, apparently, when we have to stay at home, we tend to move from listening to watching.
The big picture: A big chunk of audio consumption happens during daily commute where it's not possible โ nor advisable โ to look at screens. Of course, the lockdown has lifted this limitation and freed up the bandwidth we need to consume more videos by killing off the daily commute.
More details: According to Channel Factory, a global technology platform and official #YouTube partner, in April, consumers were heading to YouTube for "uplifting" content, and that usually meant music videos โ or #TikTok and prank videos!
These downward revisions are happening where, for the last several years, digital audio consumption was experiencing steady growth.
On a personal level: My digital audio consumption habits have changed, but not precisely in this way. I have less time to listen to podcasts because that has been part of my daily commute routine.
However, since I have more time for my writing โ and exercising โ I do listen to more music on the background because I don't have to pay active attention to it.
I'm not the biggest fan of music video watching, so I can't comment on that part of the research.
๐ฆ @perspectiveix via eMarketer.
โ Has the lockdown changed your listening habits? How?