Only 7% of marketers used #Snapchat in Q1 2017, which is worlds apart from #Facebook’s 94% adoption rate.
And it's even less than #Twitter, #Instagram & #Pinterest.
🗞 https://t.me/iXNews
And it's even less than #Twitter, #Instagram & #Pinterest.
🗞 https://t.me/iXNews
📌 #Pinterest now has 200 million MAUs
📈 Grown nearly 40% since last year
🌍 >50% of all Pinners live outside 🇺🇸
🔥 if Pinland were a country, it’d be the 7th largest in the world!
🚀 @PerspectiveIX
📈 Grown nearly 40% since last year
🌍 >50% of all Pinners live outside 🇺🇸
🔥 if Pinland were a country, it’d be the 7th largest in the world!
🚀 @PerspectiveIX
🎯 Target will start integrating Lens, #Pinterest’s visual search tool, into its apps (and later to its website). Here's how they compare!
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
👤 Facebook's the Common Ground for Adults on Social Media
Despite its waning popularity among teenagers in the United States, #Facebook remains the number 1 #SocialMedia platform for those aged 18 and above. According to a survey conducted by the Pew Research Center, 68% of 🇺🇸 adults use the world’s largest social network, putting it miles ahead of second-placed #Instagram in terms of reach.
#Pinterest #Snapchat #Twitter #WhatsApp
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
Despite its waning popularity among teenagers in the United States, #Facebook remains the number 1 #SocialMedia platform for those aged 18 and above. According to a survey conducted by the Pew Research Center, 68% of 🇺🇸 adults use the world’s largest social network, putting it miles ahead of second-placed #Instagram in terms of reach.
#Pinterest #Snapchat #Twitter #WhatsApp
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
📰 #iXDailyBrief
STAT
⚡️ YouTube, Instagram and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online 'almost constantly' (Source: Pew Research)
INSIGHT
📱 Teens, Social Media & Technology 2018 (PDF): prs.pctvix.co/2L8oSS0
OTHER NEWS
⏯ #Pinterest’s video ads are getting bigger, but they’re not going full vertical: prs.pctvix.co/2LaF854
😡 Angry #Facebook shareholders challenge Zuckerberg over 'corporate dictatorship': prs.pctvix.co/2LceAjS
🍏 #Apple is most definitely working on augmented reality glasses: prs.pctvix.co/2LdCrjm
💔 People in China can now file for divorce on the #WeChat instant messaging app: prs.pctvix.co/2Lfrb6a
💵 #WhatsApp payments feature may be rolled out in full swing by next week: prs.pctvix.co/2Lahy8M
⚽️ World Cup 2018: BBC to show tournament in Ultra HD & virtual reality: prs.pctvix.co/2LaeZn4
—
"Try to be a rainbow in someone's cloud." ― Maya Angelou
Happy June!
Ben, @iXNews
STAT
⚡️ YouTube, Instagram and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online 'almost constantly' (Source: Pew Research)
INSIGHT
📱 Teens, Social Media & Technology 2018 (PDF): prs.pctvix.co/2L8oSS0
OTHER NEWS
⏯ #Pinterest’s video ads are getting bigger, but they’re not going full vertical: prs.pctvix.co/2LaF854
😡 Angry #Facebook shareholders challenge Zuckerberg over 'corporate dictatorship': prs.pctvix.co/2LceAjS
🍏 #Apple is most definitely working on augmented reality glasses: prs.pctvix.co/2LdCrjm
💔 People in China can now file for divorce on the #WeChat instant messaging app: prs.pctvix.co/2Lfrb6a
💵 #WhatsApp payments feature may be rolled out in full swing by next week: prs.pctvix.co/2Lahy8M
⚽️ World Cup 2018: BBC to show tournament in Ultra HD & virtual reality: prs.pctvix.co/2LaeZn4
—
"Try to be a rainbow in someone's cloud." ― Maya Angelou
Happy June!
Ben, @iXNews
📰 #iXDailyBrief
STAT
⚡️ Millennials list music as their #1 passion, followed by food, fitness, fashion, sports and gaming. (Source: Spotify)
INSIGHT
👋 How to Find Your Earliest Users: prs.pctvix.co/2MepLKd
OTHER NEWS
📉 #Xiaomi posts $1.1B quarterly loss ahead of much-anticipated IPO: t.me/iXNews/27175
📊 How #Pinterest is wooing ad buyers with a consumer insights message: prs.pctvix.co/2JCknPk
👻 #Snapchat's low-end theory: prs.pctvix.co/2JxmxzW
🤳 Chinese city gets 'smartphone zombie' walkway: prs.pctvix.co/2JxXpsx
🤦♂️ #Facebook shared user details with firms after cutting developers' access: prs.pctvix.co/2t210bE
EXTRA
📺 Watch all of Recode’s interviews from Code 2018 (Evan Spiegel, Sheryl Sandberg, Daniel Ek, Dara Khosrowshahi and more): t.me/iXNews/27146
—
"If you only read the books that everyone else is reading, you can only think what everyone else is thinking." ― Haruki Murakami
#MondayMotivation
Ben, @iXNews
STAT
⚡️ Millennials list music as their #1 passion, followed by food, fitness, fashion, sports and gaming. (Source: Spotify)
INSIGHT
👋 How to Find Your Earliest Users: prs.pctvix.co/2MepLKd
OTHER NEWS
📉 #Xiaomi posts $1.1B quarterly loss ahead of much-anticipated IPO: t.me/iXNews/27175
📊 How #Pinterest is wooing ad buyers with a consumer insights message: prs.pctvix.co/2JCknPk
👻 #Snapchat's low-end theory: prs.pctvix.co/2JxmxzW
🤳 Chinese city gets 'smartphone zombie' walkway: prs.pctvix.co/2JxXpsx
🤦♂️ #Facebook shared user details with firms after cutting developers' access: prs.pctvix.co/2t210bE
EXTRA
📺 Watch all of Recode’s interviews from Code 2018 (Evan Spiegel, Sheryl Sandberg, Daniel Ek, Dara Khosrowshahi and more): t.me/iXNews/27146
—
"If you only read the books that everyone else is reading, you can only think what everyone else is thinking." ― Haruki Murakami
#MondayMotivation
Ben, @iXNews
📰 #iXDailyBrief
STAT
⚡️ The ‘Gareth Southgate’ effect? M&S’ suit sales have been boosted so far for the 2018 World Cup with sales of waistcoats up by 35% YOY. (Source: Marks and Spencer)
INSIGHT
📌 #Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising: prs.pctvix.co/2NJIVs3
OTHER NEWS
📈 Olio, the app that lets you share unwanted food items with your neighbours, picks up £6M Series A: t.me/iXNews/29108
📱 HTC’s blockchain-powered Exodus #smartphone is a risky bet that needs to pay off: t.me/iXNews/29106
👊 #YouTube is fighting fake news with $25M to promote journalism and more context in search results: t.me/iXNews/29001
🤝 #Snapchat moves beyond traditional publishing brands with latest partnerships: prs.pctvix.co/2NJzzN5
👻 Snapchat and #Amazon will team up on in-app shopping: prs.pctvix.co/2NIPag6
🕵️♀️ House Republicans demand answers from Alphabet following Gmail privacy scandal: t.me/iXNews/28988
—
Sorry about missing the Daily Brief yesterday. I was on a couple of flights with no internet access. And today, I'm trying to catch up 🙃
Ben, @iXNews
STAT
⚡️ The ‘Gareth Southgate’ effect? M&S’ suit sales have been boosted so far for the 2018 World Cup with sales of waistcoats up by 35% YOY. (Source: Marks and Spencer)
INSIGHT
📌 #Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising: prs.pctvix.co/2NJIVs3
OTHER NEWS
📈 Olio, the app that lets you share unwanted food items with your neighbours, picks up £6M Series A: t.me/iXNews/29108
📱 HTC’s blockchain-powered Exodus #smartphone is a risky bet that needs to pay off: t.me/iXNews/29106
👊 #YouTube is fighting fake news with $25M to promote journalism and more context in search results: t.me/iXNews/29001
🤝 #Snapchat moves beyond traditional publishing brands with latest partnerships: prs.pctvix.co/2NJzzN5
👻 Snapchat and #Amazon will team up on in-app shopping: prs.pctvix.co/2NIPag6
🕵️♀️ House Republicans demand answers from Alphabet following Gmail privacy scandal: t.me/iXNews/28988
—
Sorry about missing the Daily Brief yesterday. I was on a couple of flights with no internet access. And today, I'm trying to catch up 🙃
Ben, @iXNews
📰 #iXDailyBrief
STAT
⚡️ PC sales are growing for the first time in six years. The PC market grew in the second quarter of 2018, with an increase of 2.7-1.4 percent. (Source: Gartner, IDC)
INSIGHT
🤖 Robot cognition requires machines that both think and feel: prs.pctvix.co/2Ne5Fzo
OTHER NEWS
👨👩👦👦 #Pinterest's new group boards are the most social feature on the platform: prs.pctvix.co/2N9ZQDm
💻 Apple’s new MacBook Pros have the latest Intel processors and quieter keyboards: prs.pctvix.co/2NcifiB
❌ Chrome now uses more RAM because of Spectre security fixes: t.me/iXNews/29228
🔦 #Twitter is testing Promoted Trend Spotlight ads: prs.pctvix.co/2NeI2af
#️⃣ #Twitter released a hashtag-triggered emoji for the 2018 MLB all-star game: prs.pctvix.co/2Nfrvmn
—
Have a great weekend!
Ben, @iXNews
STAT
⚡️ PC sales are growing for the first time in six years. The PC market grew in the second quarter of 2018, with an increase of 2.7-1.4 percent. (Source: Gartner, IDC)
INSIGHT
🤖 Robot cognition requires machines that both think and feel: prs.pctvix.co/2Ne5Fzo
OTHER NEWS
👨👩👦👦 #Pinterest's new group boards are the most social feature on the platform: prs.pctvix.co/2N9ZQDm
💻 Apple’s new MacBook Pros have the latest Intel processors and quieter keyboards: prs.pctvix.co/2NcifiB
❌ Chrome now uses more RAM because of Spectre security fixes: t.me/iXNews/29228
🔦 #Twitter is testing Promoted Trend Spotlight ads: prs.pctvix.co/2NeI2af
#️⃣ #Twitter released a hashtag-triggered emoji for the 2018 MLB all-star game: prs.pctvix.co/2Nfrvmn
—
Have a great weekend!
Ben, @iXNews
⚡️ Generation Z & Their Love for Aesthetic Boards
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
📌 the State of Pinterest
29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.
According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.
Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.
🚀 @PerspectiveIX via SproutSocial.
❓ Have you used Pinterest in the last month?
29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.
According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.
Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.
🚀 @PerspectiveIX via SproutSocial.
❓ Have you used Pinterest in the last month?
📊 Platforms for Shopping
Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.
🚀 @PerspectiveIX via Kerry Flynn.
Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.
🚀 @PerspectiveIX via Kerry Flynn.