๐Ÿฆ… [ perspective ix ]
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The Best of New Media, Tech & Business.
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๐Ÿ’Œ โ”‚ Pulse โ€” Our Sunday Newsletter: prs.pctvix.co/3bXXJlI
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๐Ÿ“ โ”‚ Manchester, UK
๐Ÿ—ž โ”‚ @iXNews
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๐Ÿ“ฐ โ”‚ @iXDaily
๐Ÿ‘จโ€๐Ÿ’ป โ”‚ Admin: @iXContactBot
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๐Ÿ“ฑ The Old Tech Giants Do NOT Control the Next Generation

According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite).

Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube).

๐Ÿš€ @PerspectiveIX via VertoAnalytics.

๐Ÿ‘ป Add us on Snapchat and don't miss out: perspectiveix
TikTok: How Fast Is It Growing in the US, And Whoโ€™s Using It?

Watch out, thereโ€™s a new #SocialMedia kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of #Snapchat and #Instagram Stories, #TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.

๐Ÿš€ @PerspectiveIX via MarketingCharts.

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๐Ÿ“Š The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโ€™s social strategy.

While Facebook reigns supreme, itโ€™s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#๏ธโƒฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

๐Ÿ”— Download The Sprout Social 2019 Index Report here.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ฑ Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#๏ธโƒฃ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

๐Ÿš€ @PerspectiveIX via Ofcom.
๐Ÿ“ฒ Top Non-Game Apps Worldwide for May 2019 by Downloads

The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.

#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.

Snapchatโ€™s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโ€™s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿ“Š Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#๏ธโƒฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

Weโ€™ll be back later with more analysis of this yearโ€™s report. For now, hereโ€™s a look at all 333 slides.

๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿ“ฑ Top Social Networking Apps Worldwide by Downloads
May 2019

The most downloaded social networking app worldwide for May 2019 was #Facebook with more than 60.6 million installs. The markets with the most new Facebook installs during this period were India at 24% of total downloads, followed by Indonesia๐Ÿ‡ฎ๐Ÿ‡ฉ at 12% and Brazil๐Ÿ‡ง๐Ÿ‡ท at 8%.

#TikTok was the second most installed social networking app worldwide last month with close to 56 million installs, with the largest portion of those coming from India๐Ÿ‡ฎ๐Ÿ‡ณ at 57%, followed by China๐Ÿ‡จ๐Ÿ‡ณ at 8%. #Snapchat, #Instagram and, #Likee rounded out the top five most installed social networking apps worldwide for the month.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.


โ“ What's you current favourite social networking app? Share it in the Comments.
๐Ÿ“ฑ Top Social Media Apps Worldwide by Downloads
Q2 2019

#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.

#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.

๐Ÿ”— Read more on SensorTower.

โ—๏ธ Check our Instagram Stories!
๐Ÿฆ… @PerspectiveIX
๐Ÿ‘ป Snapchatโ€™s Audience Jumps

Data published in #Snapchatโ€™s self-serve tools show that the platformโ€™s advertising audience jumped by a massive 19% in the past three months, reaching a total of 369 million users by July 2019. That translates to an increase of almost 60 million users since April, with growth rates consistent across all age groups.

Itโ€™s not just Snapchatโ€™s data that shows the platform is growing, either. According to App Annie, Snapchat saw a surge in downloads with the release of new #AR filters and its new, faster #Android mobile app, over the past three months.

๐Ÿ”— Read more on DataReportal.
๐Ÿฆ… @PerspectiveIX

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