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The Best of New Media, Tech & Business.
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β€‹β€‹πŸ˜ Netflix is Responsible for 15% of Global Internet Traffic

According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.

πŸš€ @PerspectiveIX via Statista.

❓ Do you a Netflix account?
β€‹β€‹πŸ• UpTown Spot

Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!

On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!

πŸš€ @PerspectiveIX

❓ How do you feel about it?
πŸ“Œ the State of Pinterest

29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.

According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.

Bonus:
πŸ’° Pinterest delivers $2 in profit per $1 spent on ads.
πŸ“Œ 70% of Pinners will search, save or click on a Pin.
πŸ“± 85% of Pinterest searches happen on mobile.

πŸš€ @PerspectiveIX via SproutSocial.

❓ Have you used Pinterest in the last month?
πŸ“Ί YouTube Is A Very Important Source of How-To Videos

#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.

πŸš€ @PerspectiveIX via MarketingCharts.
πŸ“Ί YouTube is Responsible for 37% of All Mobile Internet Traffic

A new report by Sandvine has revealed the applications responsible for the most downstream mobile traffic in the world. Underlining the popularity of streaming services, #YouTube accounts for the most megabytes with 37 percent - an awfully long way ahead of second-placed #Facebook with 8.4 percent and #Snapchat with 8.3 percent. #Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile.

πŸš€ @PerspectiveIX via Statista.
πŸ“± The Old Tech Giants Do NOT Control the Next Generation

According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite).

Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube).

πŸš€ @PerspectiveIX via VertoAnalytics.

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πŸ“Š Social Media Networks User Base

Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
πŸ₯‡ #Facebook
πŸ₯ˆ #YouTube
πŸ₯‰ #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram

πŸš€ @PerspectiveIX via Socialbakers.
πŸ“Š The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

πŸ”— Download The Sprout Social 2019 Index Report here.
πŸš€ @PerspectiveIX
πŸ“± Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

πŸš€ @PerspectiveIX via Ofcom.