In 2019, the UK's second largest supermarket, Sainsbury's, released its 'Future of Food Report', which predicts that in the near future—as a result of "ecoanxiety", among other things—"meat, as we know it today, could start to become a luxury product", to be replaced by insects and lab-grown meat, with the help of "meat taxes".

"The big shift in 2050 is predicted to come through a concerted effort to change social norms and make such products appeal to consumers. This will possibly involve a radical shift from perceiving meat as innate to animals to perceiving cultured meat as a healthy and efficient protein tissue that is lab-grown, much in the same way we would brew beer."

Later on in the report, it even predicts that implanted "personal microchips"—"a highly sophisticated personal fitness, nutrition and health monitor connected to the internet, that can also be used as a form of data and ID carrier"—will become the norm.

"Personalised Optimisation is a trend that could see people chipped and connected like never before. A significant step on from wearable tech used today, the advent of personal microchips and neural laces has the potential to see all of our genetic, health and situational data recorded, stored and analysed by algorithms which could work out exactly what we need to support us at a particular time in our life."

"In Sweden, we're already seeing this emerge, with around 4,000 people already using implanted chips to access buildings, make payments and use public transport. By 2169, we may well see people scanning their weekly statistics via the embedded chip in their skin, which will in turn send an automatic status read to Sainsbury's. The supermarket would then instantaneously dispatch the correct food and drink order for them based on their individual nutrition needs, behaviours and activities for the coming days."­

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