It has been a year since Telegram started its monetization, but the results have already exceeded our expectations.
Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.
Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.
The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial growth for Telegram in 2023.
Thanks to successful monetization, Telegram will be able to pay for the servers, traffic and wages necessary to keep building new features and supporting existing ones. While some other apps consider their users a tool to maximize revenue, we consider revenue a tool to maximize value for our users.
Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.
Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.
The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial growth for Telegram in 2023.
Thanks to successful monetization, Telegram will be able to pay for the servers, traffic and wages necessary to keep building new features and supporting existing ones. While some other apps consider their users a tool to maximize revenue, we consider revenue a tool to maximize value for our users.
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2022 has been a successful year for Telegram. Telegram reached 700 million active users and solidified its position as one of the top 5 most downloaded mobile apps in the world.
This year was also the first year of monetization for Telegram. The results exceeded our expectations and have allowed us to lay the financial foundation for future growth.
In 2022, we shipped dozens of new features, which changed how messaging apps work and how billions communicate. We shall relentlessly continue on that trajectory in 2023.
At Telegram, we are lucky to be able to do what we love. I wish everyone the ability to follow their passion in the New Year💫
This year was also the first year of monetization for Telegram. The results exceeded our expectations and have allowed us to lay the financial foundation for future growth.
In 2022, we shipped dozens of new features, which changed how messaging apps work and how billions communicate. We shall relentlessly continue on that trajectory in 2023.
At Telegram, we are lucky to be able to do what we love. I wish everyone the ability to follow their passion in the New Year
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Happy April Fool's day! 🤡
Be careful with this day though! Exactly a year ago my assistant jokingly suggested that since I became a French citizen, I should add a blank space in my last name and become a “Du Rov”. Laughing out loud, we filled out a form to “frenchify” my name, which after a few additional touches became “Paul du Rove”.
While we soon forgot about that form, the application actually got approved and the passport reissued 🙈
Thinking about that day, I’m grateful that my assistant’s creativity didn’t extend to my Emirati passport. Otherwise you would be reading this post in “Al Dur’s Channel”.
Be careful with this day though! Exactly a year ago my assistant jokingly suggested that since I became a French citizen, I should add a blank space in my last name and become a “Du Rov”. Laughing out loud, we filled out a form to “frenchify” my name, which after a few additional touches became “Paul du Rove”.
While we soon forgot about that form, the application actually got approved and the passport reissued 🙈
Thinking about that day, I’m grateful that my assistant’s creativity didn’t extend to my Emirati passport. Otherwise you would be reading this post in “Al Dur’s Channel”.
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Telegram's mission is to preserve privacy and freedom of speech around the world.
In cases where local laws go against this mission or impose technologically unfeasible requirements, we sometimes have to leave such markets. In the past, countries like China, Iran and Russia have banned Telegram due to our principled stance on the matter of human rights. Such events, while unfortunate, are still preferable to the betrayal of our users and the beliefs we were founded on.
In Brazil, a court requested data that is technologically impossible for us to obtain. We are appealing the decision and are looking forward to the final resolution. No matter the cost, we will stand up for our users in Brazil and their right to private communication.
In cases where local laws go against this mission or impose technologically unfeasible requirements, we sometimes have to leave such markets. In the past, countries like China, Iran and Russia have banned Telegram due to our principled stance on the matter of human rights. Such events, while unfortunate, are still preferable to the betrayal of our users and the beliefs we were founded on.
In Brazil, a court requested data that is technologically impossible for us to obtain. We are appealing the decision and are looking forward to the final resolution. No matter the cost, we will stand up for our users in Brazil and their right to private communication.
Last week we launched a feature that adds an entire new dimension to Telegram. It allows users to share entire collections of chats, or chat folders. These folders can contain anything – work groups, communities or even curated news feeds.
The possibilities are endless. The organizer of the folder can set up different access levels, selecting which of the invitees will see which chats. Those who accept that invite can select which specific chats they want to be visible in the folder or in their Main Chat list. One can even have the same chat included in multiple different chats folders at once.
With Chat Folders, the power to organize chat lists is in the hands of each user. Thanks to their unique democratic structure and flexibility, Chat Folders can reshape how Telegram works. And, since most of our innovations are later picked up by the rest of the industry, this feature can eventually redefine how humans communicate.
The possibilities are endless. The organizer of the folder can set up different access levels, selecting which of the invitees will see which chats. Those who accept that invite can select which specific chats they want to be visible in the folder or in their Main Chat list. One can even have the same chat included in multiple different chats folders at once.
With Chat Folders, the power to organize chat lists is in the hands of each user. Thanks to their unique democratic structure and flexibility, Chat Folders can reshape how Telegram works. And, since most of our innovations are later picked up by the rest of the industry, this feature can eventually redefine how humans communicate.
Telegram
Shareable Chat Folders
Any user can easily create a custom chat folder with up to 200 chats — and share it with friends, coworkers or followers by sending a single link. With just one tap, the recipient can conveniently join every group and channel in the folder.
We at Telegram have been very lucky to be able to define the messaging trends for the past decade.
Just imagine: a compact team of 30 people has been responsible for creating the majority of the features you now see in modern messaging apps. Our competitors have developed a habit of copying our designs, without any alteration, to the point where it's become a running joke in the community (my favorite recent meme is this one).
We take this imitation as a compliment — it shows we're leading the way. While our competitors try to catch up, we will keep implementing top-quality features. My next post is about one of them.
Just imagine: a compact team of 30 people has been responsible for creating the majority of the features you now see in modern messaging apps. Our competitors have developed a habit of copying our designs, without any alteration, to the point where it's become a running joke in the community (my favorite recent meme is this one).
We take this imitation as a compliment — it shows we're leading the way. While our competitors try to catch up, we will keep implementing top-quality features. My next post is about one of them.
For years, our users have been asking us to implement Stories in Telegram. More than half of all feature requests that we receive are related to Stories.
Initially, we were against this since Stories are already everywhere. However, Telegram wouldn't be Telegram if we didn't listen to our users and didn't innovate on existing formats.
So we will be launching Stories soon – in the Telegram way:
- Privacy. You will be able to define who can see each of your stories with granular precision: Everyone, only your contacts (with exceptions), a few selected contacts, or a list of Close Friends.
- Compact UI. Stories will be placed in an expandable section at the top of your chat list, which makes them easily accessible without taking away valuable space.
- Flexibility. It will be easy to hide Stories posted by any contact, moving them to the 'Hidden' list in your Contacts section instead of the main screen.
- Captions. In addition to making use of dozens of powerful photo and video-editing tools, you will be able to provide captions for your stories to add more context or links and tag other people.
- Dual Camera Support. Building on the success of Telegram's Video Messages, we're adding the option to post photos and videos taken by the front and the rear cameras simultaneously.
- Optional Ephemerality. You'll be able to choose when a story expires – in 6, 12, 24, or 48 hours – or permanently display stories on your profile page, with individual privacy settings for each.
- More suprises!🤩
The ability to save your stories to the profile page will make Telegram profiles more informative and colorful. You will not only be able to explore more content from your closest contacts, but finally discover more information about users you connect with in groups or channel comments.
Speaking of channels, they will benefit from more exposure and subscribers: once we launch the ability to repost messages from channels to stories, going viral on Telegram will become a lot easier.
Overall, following our internal tests of Stories, even the skeptics on our team started to appreciate this feature. We can no longer imagine Telegram without it.
Stories are in their last testing phase and will become available in early July. This will herald a new era on Telegram, where it will become even more fun and social than it currently is.
Check out a preview of Telegram Stories in the next post.
Initially, we were against this since Stories are already everywhere. However, Telegram wouldn't be Telegram if we didn't listen to our users and didn't innovate on existing formats.
So we will be launching Stories soon – in the Telegram way:
- Privacy. You will be able to define who can see each of your stories with granular precision: Everyone, only your contacts (with exceptions), a few selected contacts, or a list of Close Friends.
- Compact UI. Stories will be placed in an expandable section at the top of your chat list, which makes them easily accessible without taking away valuable space.
- Flexibility. It will be easy to hide Stories posted by any contact, moving them to the 'Hidden' list in your Contacts section instead of the main screen.
- Captions. In addition to making use of dozens of powerful photo and video-editing tools, you will be able to provide captions for your stories to add more context or links and tag other people.
- Dual Camera Support. Building on the success of Telegram's Video Messages, we're adding the option to post photos and videos taken by the front and the rear cameras simultaneously.
- Optional Ephemerality. You'll be able to choose when a story expires – in 6, 12, 24, or 48 hours – or permanently display stories on your profile page, with individual privacy settings for each.
- More suprises!
The ability to save your stories to the profile page will make Telegram profiles more informative and colorful. You will not only be able to explore more content from your closest contacts, but finally discover more information about users you connect with in groups or channel comments.
Speaking of channels, they will benefit from more exposure and subscribers: once we launch the ability to repost messages from channels to stories, going viral on Telegram will become a lot easier.
Overall, following our internal tests of Stories, even the skeptics on our team started to appreciate this feature. We can no longer imagine Telegram without it.
Stories are in their last testing phase and will become available in early July. This will herald a new era on Telegram, where it will become even more fun and social than it currently is.
Check out a preview of Telegram Stories in the next post.
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Every day, over 2.5 million new users sign up for Telegram, and earlier this year we’ve surpassed 800 million monthly active users. We are happy and grateful, even though this massive growth also means higher expenses on storage and traffic to serve our users.
Luckily, Telegram is super efficient when it comes to expenses and we had a great start with monetization last year. While not yet profitable (which would be impossible to reach on just the second year of monetization), Telegram is closer to profitability in absolute numbers than its competitors such as Twitter and Snap.
To fund Telegram’s continued growth until we reach the break-even point, this week we issued around $270 million worth of Telegram bonds as a tap of our existing bonds. Once again we've been lucky to have the participation of well-known funds with stellar reputations.
I personally bought about a quarter of the new Telegram bonds, investing tens of millions into Telegram’s growth. This comes in addition to the hundreds of millions I spent over the last 10 years to keep Telegram operational.
Some people suggested I should have instead bought a house or a jet. But I prefer to stay focused on my work, without “owning” anything (well, apart from Telegram, some Bitcoin and some Toncoin).
Hundreds of millions of people signed up for Telegram because they wanted an independent messaging platform that would put its users first. It is my responsibility – and my life’s work – to keep delivering this platform.
Luckily, Telegram is super efficient when it comes to expenses and we had a great start with monetization last year. While not yet profitable (which would be impossible to reach on just the second year of monetization), Telegram is closer to profitability in absolute numbers than its competitors such as Twitter and Snap.
To fund Telegram’s continued growth until we reach the break-even point, this week we issued around $270 million worth of Telegram bonds as a tap of our existing bonds. Once again we've been lucky to have the participation of well-known funds with stellar reputations.
I personally bought about a quarter of the new Telegram bonds, investing tens of millions into Telegram’s growth. This comes in addition to the hundreds of millions I spent over the last 10 years to keep Telegram operational.
Some people suggested I should have instead bought a house or a jet. But I prefer to stay focused on my work, without “owning” anything (well, apart from Telegram, some Bitcoin and some Toncoin).
Hundreds of millions of people signed up for Telegram because they wanted an independent messaging platform that would put its users first. It is my responsibility – and my life’s work – to keep delivering this platform.
In just a decade, Telegram gained over 800 million active users purely thanks to word of mouth. Through numerous updates and improvements over the years, Telegram has redefined what a modern messaging experience should be like.
The next step for Telegram is to go beyond messaging and spearhead innovation in social media in general. We should use our popularity to change the lives of billions for better, to inspire and uplift people on our planet.
Today’s gradual roll-out of stories for all users marks the beginning of this new stage in the history of Telegram. While this past decade was exciting, the next 10 years will be the time when Telegram reaches its true potential.
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