IAB targeting for Direct Click is now LIVE 🚀

Running large-scale tests can be tricky—they can drain your budget before you even find what works. That’s exactly where IAB targeting comes in 🤩

Instead of testing hundreds of zones manually, you can analyze performance by categories.

Run a test → identify top-performing categories → scale what works.

🪛 So, what exactly is IAB targeting?
It’s a way to group websites into standardized categories based on their content. Once a site joins our network, it’s assigned to a category—so you can target and optimize easily 🙏

Check out our latest article to learn:
– How IAB targeting works within RollerAds.
– Why you should try it.
– A real RON test case study with step-by-step optimization and actual results.

👉 Dive in and test it in your campaigns!

The trend “this or that?” has reached us too! ✨

Today Pavel, our account manager, is answering blitz questions about affiliate marketing. And of course, the hardest question is saved for the end 😉

↖️ Direct Click: Unlock high-intent domain traffic ❤️‍🔥

If you're looking for warm, high-intent traffic, domain redirect within Direct Click is exactly what you need.

In our latest YouTube video, Pavel breaks down everything you need to know about this kind of traffic.

So, what is domain redirect inside Direct Click?
This type of traffic is generated when a user types a domain directly into their browser’s address bar—but ends up on a parked, expired, or mistyped domain. Instead of seeing a blank page, the user gets redirected to an advertiser’s landing ✅

As users arrive with clear intent, this traffic often outperforms traditional display ads.

📸 What you’ll learn in our video:
✅ How domain redirect inside Direct Click works
✅ Which verticals and GEOs show best results
✅ How IAB targeting improves traffic relevance and optimization

Watch till the end to get a special promo code!

😁😁test the new RollerAds platform

Meet us at Shenzhen Global Traffic Conference! 🇨🇳

We’re heading to China next week—can't wait to meet everyone in person!
If you’re going to be in Shenzhen, let’s catch up and discuss collaboration 😌

Xinyi from our BizDev team will be there, so feel free to reach out and set up a time to meet.

📍 Where: Shenzhen, China
📅 When: April 23–24
📩 Book a meeting via Telegram: @sydneyinparis

See you! ❤️

Meet RollerAds at Contracted Parties Summit 🇬🇧

This April is packed, and in just a couple of weeks, we’ll be in the UK. We’d love to connect in person!

Meet Deborah and Facundo, our BizDev managers, and let's discuss how RollerAds can help boost your profits.

If you’ll be in Manchester, let’s catch up ✨

📍 Where: Manchester, UK
📅 When: April 27–29
📩 Book a meeting via email: d.pereira@rollerads.com and f.castro@rollerads.com

See you there! ❤️

Sell your domains with RollerAds: New feature ❤️‍🔥

We know that for domain owners it’s important not only to monetize, but also to sell.
That’s why we’ve introduced a new update: now you can list your domains for sale directly on the platform ✅

Everything domain owners need is now available on RollerAds.

We’ve prepared a simple step-by-step guide on how to list your domains for sale and keep monetizing them at the same time.

🌀 Check out the full guide on our blog!