🚀 What to check during the first 72 hours of a campaign

The first 3 days are mainly about making sure everything works correctly before you start optimizing.

Here’s what to check:
1️⃣ Check traffic delivery
Make sure the traffic is reaching your endpoint correctly.
2️⃣ Compare click statistics
Compare the number of clicks sent by the traffic source with the number of clicks received on your side.
3️⃣ Check your macros
Make sure all configured macros are relevant and passed correctly. This includes feed, zone, click ID, and any other parameters used in your setup.
4️⃣ Check CPC and targeting
Monitor the cost of clicks and verify that the traffic matches the targeting settings in your campaign.
5️⃣ Check the pre-lander flow
If you’re using a pre-lander, make sure users are reaching the final offer without unexpected drop-offs.
6️⃣ Monitor campaign limits
Keep a close eye on your campaign limits. Traffic can increase at any time, so make sure your limits are fine.
7️⃣ Wait for the first conversions
Give the campaign enough time to generate its first conversions. At the same time, check that conversions are being passed back to the platform correctly.
This is especially important if you want to use CPA Goal and automated optimization later.

The goal of the first 72 hours is not to change everything at once. First, make sure that traffic delivery, tracking, targeting, macros, and conversion tracking are working as expected.

And then… enjoy the profits! 🚀

Affiliate World Americas wrap-up ❤️‍🔥

🌴 Wow, it’s been a month since AW Americas in Cancun—and it was packed! We’re still working with our partners and had some time to look back at the conversations, trends, and opportunities that stood out most.

Check out our latest blog article to learn more about the top GEOs, key takeaways, winning ad formats, and insights from our partners! 🌀

And, of course, check out our YouTube interviews if you haven’t yet—we’ve also brought them together in the article 📸

✅ Read the full recap

🌎 7 years, 7 continents: North America insights

We’re continuing our GEO insights series as part of RollerAds’ 7th anniversary celebration! ✨

Today, Pierre and Renz are sharing their insights on North America, the most expensive and interesting continent for advertisers.

📍 Top GEO: US
🇲🇽 Other GEOs to explore: Mexico and Canada

❤️‍🔥 Top verticals:
• Antiviruses & Utilities
• VPNs
• Browser Extensions
• Search Feeds
• Sweepstakes

🎯 Best-performing formats:
• Direct Click for Browser Extensions and VPNs
• Push for traditional Antivirus offers, Mobile Utilities, and Sweepstakes

⚡️Hot tips from Pierre & Renz:
1️⃣ Target iOS whenever possible. It’s highly recommended for North American campaigns.
2️⃣ Target only the latest OS and browser versions. For Android and Desktop traffic, focus on the latest OS versions and up-to-date browsers.
3️⃣ Target browser language and / or specific states when necessary. US is a multinational country with big community of immigrants, so you should localize the content.

Stay tuned for more GEO insights and giveaways as we celebrate 7 years, 7 continents with RollerAds! 🥳

🚀 Product update: Traffic type targeting for Direct Click

We’re back with a new update! Now you can choose exactly which traffic your Direct Click campaigns run on: all traffic, only parked domains, or traffic without parked domains.

Here’s how each option works ✅

All traffic
Includes all zones to ensure maximum reach and traffic volume.

Only domain traffic (Recommended)
Top-performing traffic from parked domains with the highest-incentive visitors.

No domain traffic
All traffic except parked domains.

More control over your targeting, more flexibility for your campaigns!

⚡️Go check it!

🖐🖐🖐🖐 at ICANN87!

Our BizDev managers Reynard and Shaun are heading to Bali to meet everyone at ICANN87 and discuss how you can boost your profits with RollerAds. Let’s connect! 🤝

📅 When: October 17–22
📍 Where: Bali International Convention Centre

📆 Book a meeting with our team via Telegram @shaun_rollerads, Calendly,
or email: s.wilkinson@rollerads.com and reynard@rollerads.com

Sampai jumpa, Bali! 🇮🇩

7 years, 7 continents: Europe by Shaun 🚀

We're continuing to explore all continents during our birthday month! Today, Shaun, our BizDev manager, shares his insights about Europe ✅

Europe isn't a one-size-fits-all market. From premium Western European traffic to emerging opportunities in Central and Eastern Europe, the continent offers advertisers a great mix of purchasing power, diverse audiences, and room to scale.

📍Top GEOs: UK, Germany, France

🚀Other GEOs to explore:

• Poland & Belgium—promising markets to test campaigns beyond the biggest Western European GEOs.
• Spain & Italy—large consumer markets with opportunities for localized offers.
• Netherlands & Czechia—interesting options for premium digital products and subscription offers.

🎯 Ad formats & verticals to test:

• Direct Click for Entertainment, VPNs, Browser Extensions, and Search Feeds
• Push for Utilities, Sweepstakes, and Shopping Promotions

⚡️Hot tips for conquering Europe:
1️⃣ Think local, not continental! 🌍 Adapt your creatives, messaging, and landing pages to each GEO. Even neighboring countries can respond differently.
2️⃣ Explore Central & Eastern Europe! 💰 Hungary, Czechia, and Romania offer new audiences to test beyond competitive premium GEOs like the UK and Germany.
3️⃣ Turn privacy concerns into a campaign angle. 🔐 Promote VPNs and security tools through practical benefits like safer browsing and online privacy.
4️⃣ Ride the AI wave! 🤖 Test AI tools, PDF utilities, and productivity extensions with creatives that highlight clear, practical benefits.

And join our new giveaway today... 🤫✨

✨ Share your favorite combo & win $100!

Hey, you can never have too many giveaways, right? 😎 So we're keeping the birthday celebrations going and giving away another $100 to one lucky winner's RollerAds account!

How to join:
1. Follow our channel.
2. Share your favorite combo in the comments: GEO + vertical + ad format.
3. That's it! You're in! 🚀

We'll randomly pick one winner on Friday, October 16. Good luck, everyone! 🍀

7 years, 7 continents: Asia by Xinyi 🌀

Another continent, another set of insights! 🌏 This time, Xinyi, our BizDev manager, shares her take on Asia.

🌍 Top GEOs: China, India, Indonesia & Bangladesh

🌍 Other markets worth exploring:
• Philippines, Vietnam, Malaysia & Thailand—dynamic digital markets worth testing for utilities, sweepstakes and entertainment offers.
• Japan, South Korea & Singapore—high-value audiences for digital subscriptions, e-commerce, and productivity tools.

💡Verticals worth testing:
• Entertainment
• E-commerce & Shopping Rewards
• VPNs, Privacy & AI Tools
• Sweepstakes & Lead Generation

🎯 Ad formats to test:
• Push for Mobile Utilities, Sweepstakes, and Entertainment Offers
• Direct Click for App Installs and Subscription Offers

💡 Hot tips for Asian campaigns:
1️⃣ Go mobile-first! Focus on Android traffic, fast-loading landing pages, and simple conversion flows.
2️⃣ Explore premium GEOs! Test Japan, South Korea, and Singapore with subscription offers, productivity tools, and premium digital services. Localise your creatives and highlight clear value.
3️⃣ Tap into shopping and entertainment trends! Test shopping rewards and product-focused creatives. Seasonal shopping events like 11.11 and 12.12 create great promotional angles.

🚀 The key to winning in Asia? Combine high-volume and premium GEOs, tailor your approach to each market, and scale the combinations that deliver results!

Meet us at ICANN87 🚀

👀👀👀 Domain monetization & selling inside RollerAds | Interview with Xinyi ❤️‍🔥

Domain monetization is still alive and profitable in 2026, despite the major changes in the market. And with RollerAds, it’s not only possible but also convenient ✅

In our latest YouTube video, Elena sits down with Xinyi, RollerAds BizDev manager in China, to discuss how everything works.

Watch to learn:
• How domain monetization works inside RollerAds
• What domain owners can expect
• How to connect your domains
• How to track performance and check stats

And more!

🚀 Ready to monetize your domains? Watch the video and join our platform.

Prefer reading? Check out our blog!

7 years, 7 continents: Africa by Konstantin 🌍

Today, Konstantin, our BizDev manager, shares his insights on the African market.

Africa means 54 countries, 2,000+ languages, and a huge mobile audience ready to convert 📱

Here's how to make the most of it!

🌎 Top GEOs: Nigeria, Egypt, Morocco, South Africa

🇳🇬 Nigeria is the king of the jungle and a heavyweight in terms of volume. If your offer needs scale, this is the place to start.
🇪🇬 Egypt is built for Pop/OnClick, with solid support from Push and Direct Click.
🇲🇦 Morocco is a pop star. OnClick dominates here, and pop CPMs are among the highest across Africa's top GEOs.
🇿🇦 South Africa is the premium lounge. Direct Click shines here, with some of the highest CPMs on the continent.

🚀 Other GEOs to explore:
• Tanzania, Ivory Coast & Ghana: high Push volumes at budget-friendly prices.
• Malawi, Tunisia & Ethiopia: GEOs showing promising growth this month, so there's room to explore before competition heats up.
• Zambia, Angola & Rwanda: smaller markets with potential. Great for testing without burning through your budget.

⚡️Top verticals:
• Entertainment (the sports-related fever never stops ⚽)
• Sweepstakes
• Finance
• VPNs and Mobile Utilities (especially in Morocco)

🎯 Best-performing formats:
• Push for Sweepstakes, Finance, and Entertainment. It's a key format in Nigeria, Ghana, Ivory Coast, and Tanzania.
• Pop/OnClick is the top choice in Egypt and Morocco.
• Direct Click performs particularly well in South Africa and Nigeria, especially if you're looking for premium traffic.

Africa has plenty of opportunities to explore. Pick your GEO, test your format, and find your next winning combo! 🚀

New giveaway: Win $100! 💸

The birthday celebrations aren't over yet! ✨ Today, we're giving away another $100, and this time, the prize goes to the fastest and most attentive one.

Africa is in the spotlight, but since the whole continent falls into Tier-3, let's look at the bigger picture! 🌍

How to join:
1. Follow us.
2. Check out our Tier-3 guide on the blog.
3. Find 5 key advantages of Tier-3 mentioned in the article.
4. Be the first to comment with the correct answer below (a screenshot works too!).

That's it! The winner will get $100 credited to their RollerAds account 🚀

🏷️ Easy domain management with tagging

Recently, we introduced domain tagging in RollerAds. Now, let’s take a closer look at how to make the most of it! 🚀

What can you actually do with domain tags?
🔹 Group domains by niche, GEO, or other criteria to keep your portfolio organized.
🔹 Track and compare performance across different domain groups.
🔹 Use group-level stats to back your asking price, then list those domains for sale together.
🔹 Set up your tagging system from the start or apply tags to up to 500 domains at once.

In our new guide, we break down how to organize your domain portfolio, track performance by groups, and make smarter decisions in selling.

⚡️Read the full guide!

🤑🤑🤑🤑🤑 From one campaign to three extra. 143% more profit.

Sounds like a media buyer’s dream? Our team just made it happen ❤️‍🔥

The secret wasn’t some magic optimization trick. It was spotting the feeds that performed best and giving them their own campaigns with custom bids.

In our new case study, we break down the entire process, from the initial launch to the final numbers, and share 5 practical tips for running profitable Software & Utilities campaigns with Direct Click.

💸 $384.98 instead of $158.13 in profit.

Want to see how we did it step by step?

👉 Read the full case study

7 years, 7 continents: Australia by Reynard 🇦🇺

This is the last continent in our worldwide series! And today, Reynard shares some useful insights about Australia ✅

Australia is a prominent GEO with widespread internet access, high mobile engagement, and a mature online shopping market.

🌎 Key GEO insights:
• Sydney, Melbourne & Brisbane—major urban markets worth targeting individually
• Mobile-savvy audiences—great opportunities for utility apps, entertainment, and mobile subscriptions
• Premium digital market—one of the best GEOs for VPNs, AI tools and productivity software

⚡️Top verticals:
• VPNs, Privacy & AI Tools
• Software & Digital Subscriptions
• Entertainment
• Sweepstakes & Lead Generation
• E-commerce & Shopping Rewards

🎯 Ad formats to test:
• Push for Mobile Utilities, Entertainment, and Sweepstakes Offers
• Direct Click for App Installs, VPNs, and Subscription Offers

💡 Hot tips for Australian campaigns:
1️⃣ Focus on quality over quantity.
Target high-value offers with clear benefits, transparent pricing, and trustworthy landing pages
2️⃣ Go mobile-first!
Test Android and iOS traffic, optimise landing page speed, and keep conversions simple
3️⃣ Make the most of shopping seasons!
Australians love a good deal! Experiment with shopping rewards, discount offers and engaging product-focused creatives 🛍️

☀️ Remember: Australia’s summer runs from December to February, so adjust your seasonal campaigns accordingly!

Test smart, localise your approach, and scale the combinations that bring results! 🇦🇺