💻 Landers and Pre-Landers: who is who?

Landers can be many, but do you know that landing pages and pre-landers are not the same? 🙅🏼‍♀️

The former is an integral part of any funnel, while the latter is an optional tool to achieve your marketing goals 📈

Let's deal with the key landers’ and pre-landers’ features:

✔️ LANDER

🔹 Focused on converting the visitor.
🔹 Presents a clear value proposition and compelling Call to Action.
🔹 Focuses on optimization, ensuring the design drives conversions effectively.
🔹 Succinct, focusing on an efficient message.
🔹 Nudges toward the target action.

✔️ PRE-LANDER

🔹 Designed to warm up the user.
🔹 Provides informative content to build interest.
🔹 Features engaging design elements to catch the attention.
🔹 Typically, it’s longer and more detailed to grab the attention.
🔹 It aims to spark the audience’s interest.

Wanna know how to create and use landers and pre-landers? Visit our blog to read the full article! ✔️

POV: Every affiliate at least once 😄

🖥 We've touched on the topic of landers and pre-landers yesterday, but the devil’s in the details.

So, let’s discuss it one more time. Who the hell are your pre-landers? 🫠

It’s like a bridge between the ad and the lander. It's up to the affiliates to decide if they want to use this intermediary, how to design it, what should trigger it, etc. And it also relies on the type of offer ✔️

So, when is the best time to use pre-landers?

🔹 Complex products or offers. Some of the verticals that benefit from pre-lenders are VPN, Software, and eCommerce. For example, eComm works great with a two-step funnel, since it enables squeezing in testimonials, F.A.Q., and video reviews to counter any objections.

🔹 High-ticket items. For example, mortgages or vehicles need a big financial commitment, so users might be very careful. Pre-landers can help with testimonials, case studies, and social proof.

🔹 Cold traffic. Not all users are engaged initially. Pre-landers warm them up before directing them to the main landing page.

As usual, you can find more insights in our blog.

Just follow the link ☑️

🔊Your vote can make all the difference!

RollerAds is nominated for the MAC Awards 2024 in the “Best Push Affiliate Program” category! 🏆

It's an honor for us to participate in such a global award. And your vote can help us out: the more people know about RollerAds, the more we can do to keep on serving your marketing needs.

Simply follow the link and cast your vote for RollerAds under category 6, labeled as “Best Push Affiliate Program” ✅

Thank you! 💙

— What time is it?
— It’s time to explore Software & Utilities! ⏱

Software & Utilities is a collective term for a large set of niche software, designed to improve the quality of digital life, protect the user’s device, grant access to otherwise unavailable resources, etc. ✅

We’ve already written about this vertical. But today we’ll focus on a more practical side of the matter, like what an affiliate should do after picking a related offer.

So, there’s a new article ready for you! From understanding different software products to optimizing your campaigns, we've got you covered. As usual, just follow the link 🔥

🤔 Are push notifications truly a relic of the past in affiliate marketing? Think again!

Push Notifications drive the profit 💰 And today we’ll debunk the most notorious myth that ‘Pushes are dead’.

Here are 5 reasons why they aren’t:

1️⃣ Voluntary subscription. Unlike other ad formats, users express consent to receive ads, so they’ll perceive the offers better.
2️⃣ Wide range of offers. You can pick almost any offer to work with. Pushes are universal.
3️⃣ Supreme delivery rate, thanks to no ad blockers. Push notifications appear directly on users' screens, ensuring no delivery failures; even if the user has left the website.
4️⃣ High engagement rate of up to 90% of the audience, as users subscribe willingly. They’re flashy enough to get the attention and quite minimalistic not to irritate.
5️⃣ Narrow targeting options. You can choose a preferred device, OS, language, or even subscription age!

Wanna launch a Push notification campaign? Start with RollerAds!🔥

And follow us on Instagram to watch our Reels ✅

Ever wondered how bidding actually works? 🤔

It's not just about the bid value the advertiser is willing to pay; there's a lot more to it. The advertiser's maximum bid and the ad's relevance are crucial factors, but there's plenty more beneath the surface 🏔

Mastering the mechanics of bidding helps affiliate marketers to control their campaigns' performance and increase CTR 📈

Let's take a more in-depth look at how the bidding actually works with our new article! 🔥

How to Optimize Your Bids for Maximum Profit? 💸

What's bidding? It's the price advertisers are willing to pay for clicks or views on your ads. And yes, it's a full-on battle in the ad auction world! 🔥

Here are 3 tips from RollerAds to optimize your bidding strategy:

1️⃣ Go High but Wise! A higher bid can get you more impressions, but doesn’t always mean more clicks. Focus on your ad's relevance, the competition in your GEO, and how eye-catching your creative is. Remember, bidding high is not the only game in town 💰
2️⃣ Boost What Works! ☄️ Found a winning spot? Increase your bid there and bump up your budget to catch even more views!
3️⃣ Embrace Smart Pricing! Use models that adjust your bids automatically to save on spots that aren't performing well, and spend more on competitive areas. Also, try traffic presets made from the top-performing sources for common industries and areas.

Launch a campaign right now 🔥

RollerAds' Instagram ✅

🤔Guess who's back with another exciting peek behind the curtain?

It's time for a new “Meet the Minds” interview! ✅

Meet Alexander, our Chief Product Officer at RollerAds. Dive into his journey in affiliate marketing, his role's dynamism, and his passion for innovations 💡
Alexander explained why he's been in affiliate marketing for over 10 years and still loves it, and also pointed out who is most likely to thrive in this field.

You can also discover his off-duty hobbies and favorite activities 🎸
Don't miss this chance to get to know the mega-brain behind our product strategy! 🧠

Follow the link to read the full interview!🔥

Psychology is the Key to Successful Marketing 🔑

Ever wondered why we make snap decisions or fall for certain marketing tactics? It's all thanks to cognitive biases – our brain's handy shortcuts for processing information quickly 💡

Think of cognitive bias like an optical illusion: even if you recognize the trick, its impact persists. The same principle applies to your audience – understanding their biases is key to effective marketing. As a marketer, it's crucial to grasp these biases for strategic leverage ✅

So, we’ve prepared a new article where you can learn how 10 of some of the most popular biases work. Follow the link to read the full article! 🔥