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Meta Tags - How Google Meta Tags Impact SEO
Meta Tag Definition: What Are Meta Tags?
Meta tags are snippets of text that describe a pageโs content; the meta tags donโt appear on the page itself, but only in the pageโs source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
The only difference between tags you can see (on a blogpost, say) and tags you canโt see is location: meta tags only exist in HTML, usually at the โheadโ of the page, and so are only visible to search engines (and people who know where to look). The โmetaโ stands for โmetadata,โ which is the kind of data these tags provide โ data about the data on your page.
Do Meta Tags Help SEO?
Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags can potentially help your SEO rankings and which have mostly fallen out of use. (See Know Your Meta Tags below).
If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select โView Page Source.โ
A new tab will open in Chrome (in Firefox, itโll be a pop-up window). The part at the top, or โheadโ of the page, is where the meta tags would be.
The meta tags in HTML will look something like this: ( Below โฌโฌ )
Know Your Meta Tags
There are four major types of meta tags worth knowing about and weโll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The four types weโll discuss here are:
Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.
Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
Meta Description Attribute - A brief description of the page.
Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.
Meta Keywords Attribute
Meta Keywords are an example of a meta tag that doesnโt make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.
Remember back in kindergarten and when your teacher gave you a stern look and said โif you canโt stop using those crayons while Iโm talking, Iโm going to take them away from you,โ and you didnโt listen and, to your shock, they were indeed taken away? Thatโs sort of what Google did with meta keywords.
Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually happened.This was known as "keyword stuffing." Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesnโt use meta keywords in its ranking algorithm at all, because they're too easy to abuse.
Title Tag
Title tags, on the other hand, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags weโll discuss here that are visible to the average user. Youโll find them at the top of your browser (for organic search pages or for PPC landing pages):
This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user whoโs shuffling multiple tabs on their desktop.
Meta Description Attribute
The meta description is a useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Letโs say you were googling the phrase โmeta keywordsโ for example. You might encounter the following results: ( Check pictures below โฌโฌ )
Meta Tag Definition: What Are Meta Tags?
Meta tags are snippets of text that describe a pageโs content; the meta tags donโt appear on the page itself, but only in the pageโs source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
The only difference between tags you can see (on a blogpost, say) and tags you canโt see is location: meta tags only exist in HTML, usually at the โheadโ of the page, and so are only visible to search engines (and people who know where to look). The โmetaโ stands for โmetadata,โ which is the kind of data these tags provide โ data about the data on your page.
Do Meta Tags Help SEO?
Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags can potentially help your SEO rankings and which have mostly fallen out of use. (See Know Your Meta Tags below).
If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select โView Page Source.โ
A new tab will open in Chrome (in Firefox, itโll be a pop-up window). The part at the top, or โheadโ of the page, is where the meta tags would be.
The meta tags in HTML will look something like this: ( Below โฌโฌ )
Know Your Meta Tags
There are four major types of meta tags worth knowing about and weโll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The four types weโll discuss here are:
Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.
Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
Meta Description Attribute - A brief description of the page.
Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.
Meta Keywords Attribute
Meta Keywords are an example of a meta tag that doesnโt make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.
Remember back in kindergarten and when your teacher gave you a stern look and said โif you canโt stop using those crayons while Iโm talking, Iโm going to take them away from you,โ and you didnโt listen and, to your shock, they were indeed taken away? Thatโs sort of what Google did with meta keywords.
Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually happened.This was known as "keyword stuffing." Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesnโt use meta keywords in its ranking algorithm at all, because they're too easy to abuse.
Title Tag
Title tags, on the other hand, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags weโll discuss here that are visible to the average user. Youโll find them at the top of your browser (for organic search pages or for PPC landing pages):
This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user whoโs shuffling multiple tabs on their desktop.
Meta Description Attribute
The meta description is a useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Letโs say you were googling the phrase โmeta keywordsโ for example. You might encounter the following results: ( Check pictures below โฌโฌ )
Itโs important to note that the meta description tag wonโt always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but itโs useful in other ways. Google has also stated that keywords in meta descriptions wonโt affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for. And a strong click-through rate from the SERP could indirectly improve your rankings.
Googleโs reasons are somewhat mysterious, but their actions speak loudly: meta keywords donโt much matter anymore, but meta descriptions most certainly do.
Meta Robots Attribute
With this attribute, you're telling the search engines what to do with your pages:
index/noindex - This tells the engines whether to show your page in search results or not.
follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.
So What's Next?
Weโve talked about the ways in which meta tags can have a very real impact on search engine marketing. In summary:
The Title Tag alone can impact your search engine rankings.
Descriptive tags may encourage users to visit your site.
The meta description may serve as "organic ad text."
Meta keywords are deprecated by most search engines.
Using Meta Tags for SEO & Search Engine Marketing
Meta tags arenโt hard to implement yourself โ you donโt really need a programmer, just some experience with HTML.
Source:
Wordstream
Free Advertising Groups
2020 ๐
Googleโs reasons are somewhat mysterious, but their actions speak loudly: meta keywords donโt much matter anymore, but meta descriptions most certainly do.
Meta Robots Attribute
With this attribute, you're telling the search engines what to do with your pages:
index/noindex - This tells the engines whether to show your page in search results or not.
follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.
So What's Next?
Weโve talked about the ways in which meta tags can have a very real impact on search engine marketing. In summary:
The Title Tag alone can impact your search engine rankings.
Descriptive tags may encourage users to visit your site.
The meta description may serve as "organic ad text."
Meta keywords are deprecated by most search engines.
Using Meta Tags for SEO & Search Engine Marketing
Meta tags arenโt hard to implement yourself โ you donโt really need a programmer, just some experience with HTML.
Source:
Wordstream
Free Advertising Groups
2020 ๐
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Some placing meta tags in your blog methods.
Stay tuned ๐๐ข๐ณ๐
Stay tuned ๐๐ข๐ณ๐
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Try to test your website performance with Seobility GmbH.
It is free ๐
https://seobility.freeadsgroups.com
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Seobility - Your All-in-One SEO Tool for better website rankings ๐๐
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seobility.freeadsgroups.com
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