It’s important to note that the meta description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for. And a strong click-through rate from the SERP could indirectly improve your rankings.

Google’s reasons are somewhat mysterious, but their actions speak loudly: meta keywords don’t much matter anymore, but meta descriptions most certainly do.

Meta Robots Attribute

With this attribute, you're telling the search engines what to do with your pages:

index/noindex - This tells the engines whether to show your page in search results or not.

follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.

So What's Next?

We’ve talked about the ways in which meta tags can have a very real impact on search engine marketing. In summary:

The Title Tag alone can impact your search engine rankings.

Descriptive tags may encourage users to visit your site.

The meta description may serve as "organic ad text."

Meta keywords are deprecated by most search engines.

Using Meta Tags for SEO & Search Engine Marketing

Meta tags aren’t hard to implement yourself – you don’t really need a programmer, just some experience with HTML. 

Source:
Wordstream
Free Advertising Groups
2020 😜

Some placing meta tags in your blog methods.

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