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COMMENT

Well hello there!

Some interesting developments in the last week or so with Google announcing Web Vitals, in addition to the US rollout of free product listings on the shopping tab!

As soon as I read the announcement that retailers could advertise for free on the Google Shopping I thought, woah this is big! So much so, I done a ton of research and rambled about what the future of their ecommerce ecosystem might look like [https://cur.at/9mSn3hd?m=rss].

Let's be frank; the shopping tab is garbage - It's also a click away. I don't necessarily think clicks will significantly improve to the shopping tab, but I do think with more data, Google will start to augment search results with a lot more organic product carousels and grids - and this excites me!

Have a great week!

Andrew Charlton

POST OF THE WEEK
RISING RETAIL CATEGORIES FROM GOOGLE [HTTPS://CUR.AT/6UX4U8G?M=RSS]
Google seldom provides us with much category level data, or we have to go hunt for it in Google Trends. This one's a real gem, and I can't wait to feed it into my own reporting!

thinkwithgoogle.com [https://cur.at/6ux4U8G?m=rss]

NEWS
INTRODUCING WEB VITALS: ESSENTIAL METRICS FOR A HEALTHY SITE [HTTPS://CUR.AT/M3FDHO0?M=RSS]
Google has recently outlined three core metrics for a healthy site; LCP, FID and CLS. Check out the introduction on the Chromium blog and get lost in their outstanding documentation!

chromium.org [https://cur.at/M3fDhO0?m=rss]

CONTENT
17 TIPS FOR GREAT COPYWRITING [HTTPS://CUR.AT/NL2RRH4?M=RSS]
I believe this is the first ever Twitter thread I've featured on here as a link. I'm sure it'll improve your copy!

twitter.com [https://cur.at/nL2Rrh4?m=rss]

TECH
A PRACTICAL INTRODUCTION TO MACHINE LEARNING FOR SEO PROFESSIONALS [HTTPS://CUR.AT/OZJASTQ?M=RSS]
Another smash hit from Hamlet Batista's [https://cur.at/EMDa1Uq?m=rss] Search Engine Journal column. In this article Hamlet walks through how to create a machine learning model to predict whether adding keywords in title tags can increase organic search.

searchenginejournal.com [https://cur.at/ozJasTQ?m=rss]

TOPSHELF: HOW TO ARRANGE A PAGE OF PRODUCTS, NOT JUST RANK THEM IN A LIST [HTTPS://CUR.AT/QUCTJ43?M=RSS]
I'd never heard of slate optimisation until reading this post and I'm absolutely fascinated by it. The team at Wayfair have developed a model called TopShelf which thinks of browse pages as a series of shelves, and uses a predictive model to rearrange items between the top few shelves on the page for maximum appeal. Very cool stuff!

wayfair.com [https://cur.at/QuCTj43?m=rss]

PROCESSES & FRAMEWORKS
HOW TO TRACK SURFACES ACROSS GOOGLE (FREE SHOPPING ADS) REVENUE IN GOOGLE ANALYTICS [HTTPS://CUR.AT/ZJNLN2N?M=RSS]
Want to know how you can track clicks (and revenue) from Google Surfaces? This article is a must read for you!

zatomarketing.com [https://cur.at/ZjNlN2N?m=rss]

HOW AIRBNB DRIVES USERS ACTIONS WITH THEIR LANDING PAGE DESIGN A UX ANALYSIS [HTTPS://CUR.AT/UPY52OI?M=RSS]
This is so interesting from Airbnb! Learn how their design team keeps the primary user goal in mind and drives users to action using insightful design.

uxdesign.cc [https://cur.at/uPY52Oi?m=rss]

A/B & MULTIVARIATE TESTING FOR SEO: HOW TO DO IT THE RIGHT WAY [HTTPS://CUR.AT/NSXPBJW?M=RSS]
Rachel Costello [https://cur.at/XCXaILZ?m=rss] with 8 tips to improve your tests and processes to maximize your site's SEO performance!

searchenginejournal.com [https://cur.at/NsXpBJw?m=rss]

GOOGLE IS CHANGING THE FACE OF ECOMMERCE - AGY47 [HTTPS://CUR.AT/SGD0WKU?M=RSS]
Google is building the worlds largest product ecosystem. Whether its product research, product discovery, or even transacting on Google, you dont need to leave - referenced in my intro :)

agy47.com [https://cur.at/SGD0wKu?m=rss]

TOOLS
ANALYZING A RECENT GOOGLE UPDATE IMPACT VIA SEARCH CONSOLE DATA W/ A SEGMENTED GOOGLE DATA STUDIO REPORT [HTTPS://CUR.AT/ESJY0PT?M=RSS]
Following the latest core algorithm update, Aleyda Solis [https://cur.at...
COMMENT

Hey hey hey!

Last week I was so excited to feature Googles Rising Retail Categories report, I decided to extract the data and add it to my own ecommerce trends report [https://cur.at/DDszVip?m=rss]. I should be finished adding top-level category filters, and perhaps even country targeting by the end of this week.

There are a ton of great digital conferences kicking about and this week was another example of that with Traffic Think Tank Live. If you didnt get to see it, the slides have now been added to SEOslides.page [https://cur.at/yWoCg9p?m=rss]

Have a great week!

Andrew Charlton

POST OF THE WEEK
A BUSINESS INTELLIGENCE APPROACH TO LINK BUILDING [HTTPS://CUR.AT/RQ5KX4T?M=RSS]
Rare that Im genuinely blown away by how good a post is... but this is one of them. Cody Wests [https://cur.at/iaeQYdn?m=rss] forensic approach to link building is top draw

trafficthinktank.com [https://cur.at/rQ5KX4t?m=rss]

CONTENT
WANT YOUR CONTENT TO SUCCEED? MAKE IT RESONATE WITH THE RIGHT AUDIENCE (NO, NOT THAT ONE) [HTTPS://CUR.AT/HSWLZVG?M=RSS]
Very interesting post from Rand [https://cur.at/GKcSRc6?m=rss] on ensuring your content resonates with the right audience.

sparktoro.com [https://cur.at/HswlZVg?m=rss]

TECH
HOW TO AUTOMATE REVENUE OPTIMIZATION TO BOOST ORGANIC TRAFFIC ROI [HTTPS://CUR.AT/MSLYJHU?M=RSS]
Looking to automate the identification of organic revenue opportunities? This post by Moshe Ma-yafit [https://cur.at/VMu9mw1?m=rss] is for you!

gmsisters.com [https://cur.at/MSlyjhU?m=rss]

FIND AND FIX INDEX COVERAGE ERRORS IN GOOGLE SEARCH CONSOLE [HTTPS://CUR.AT/EP0FH5A?M=RSS]
Another super comprehensive guide from the ContentKing [https://cur.at/yJGz9Ij?m=rss] team. They constantly push out some of best content in the industry!

contentkingapp.com [https://cur.at/EP0fh5A?m=rss]

PYTHON FOR SEO (FREE COURSE IN PROGRESS) [HTTPS://CUR.AT/YFSO5AX?M=RSS]
In the next few month James Phoenix [https://cur.at/EmIMr2U?m=rss] will be progressively releasing a free Python SEO course. The outline of the modules are currently on Github in the link below. Looks ace!

github.com [https://cur.at/yfsO5aX?m=rss]

SEO FUNCTIONS FOR CHROME DEVELOPER TOOLS [HTTPS://CUR.AT/GK1IPZK?M=RSS]
This was dropped by David Sottimano [https://cur.at/z44ZyTh?m=rss] at #TTTlive and its absolutely awesome. Hell show you how to run custom SEO functions inside Chromes Developer Console.

opensourceseo.org [https://cur.at/Gk1iPZk?m=rss]

PROCESSES & FRAMEWORKS
HOW TO USE GOOGLE`S HEART FRAMEWORK TO MEASURE UX METRICS [HTTPS://CUR.AT/P7XWG43?M=RSS]
Id never heard of HEART but its a framework created by Googles UX research team. Check out the post to learn more about it!

muz.li [https://cur.at/P7XWG43?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
COMMENT

Sorrrrry, I skipped last week! It was a sunny bank holiday in the UK and my wedding anniversary (I know, I know, no excuses).

To make up for that, Ive packed this weeks issue with a ton of fantastic posts and tools Ive curated over the last few weeks.

Enjoy!

Andrew Charlton

POST OF THE WEEK
HOW TO IMPLEMENT A KEYWORD STRATEGY [HTTPS://CUR.AT/HLGCCEW?M=RSS]
Nick Eubanks [https://cur.at/DnK3Imr?m=rss] has recently published his amazing keyword strategy guide for free, after being offered for purchase in 2015.

nickeubanks.com [https://cur.at/hlGcCeW?m=rss]

TECH
ITS NOT ALL ABOUT PAGERANK [HTTPS://CUR.AT/7AWIJYU?M=RSS]
Im always fascinated by Olivers [https://cur.at/gVytuTp?m=rss] posts. This one is something you shouldnt-should do on PageRank sculpting.

ohgm.co.uk [https://cur.at/7AWIjYU?m=rss]

PYTHON FOR SEOS [HTTPS://CUR.AT/DCN1KKC?M=RSS]
Practical applications of Python for SEO by Hamlet Batista [https://cur.at/NHUQ3g2?m=rss]. Everything from data extraction and preparation to machine learning and deep learning.

ranksense.com [https://cur.at/dCN1KKC?m=rss]

15 ADVANCED DATA STUDIO HACKS TO TURN YOU INTO A REPORTING PRO [HTTPS://CUR.AT/9PGSOQY?M=RSS]
If you know me by now, youll know Im a bit of a Data Studio nerd. There were a few hacks in this post I didnt know; upload an image to create a colour palette! You what?

riseatseven.com [https://cur.at/9pgSoqY?m=rss]

OUTREACH
WHAT WE LEARNED ABOUT DIGITAL PR SUCCESS BY ANALYSING 500 CAMPAIGNS, 45,753 EARNED LINKS & 483,105 SOCIAL ENGAGEMENTS [HTTPS://CUR.AT/IFSQKJB?M=RSS]
This is a great bit of research by James Brockbank [https://cur.at/g01ey9E?m=rss] and the team at Digitaloft. They analysed 500 digital PR campaigns to better understand the results driven by an average campaign.

digitaloft.co.uk [https://cur.at/iFSqkjB?m=rss]

CASE STUDY
RICH SNIPPETS: EVERYTHING YOU NEED TO KNOW IN 2020 [WITH CASE STUDY] [HTTPS://CUR.AT/SLKF5EN?M=RSS]
A comprehensive overview of rich snippets by David McSweeney [https://cur.at/dvOdS6F?m=rss].

seobility.net [https://cur.at/SLkf5EN?m=rss]

PROCESSES & FRAMEWORKS
WHY MARKETING FLYWHEELS WORK [HTTPS://CUR.AT/VRBZCIM?M=RSS]
Im a big fan of the flywheel concept from Rand [https://cur.at/7am7GHL?m=rss]. Check it out!

sparktoro.com [https://cur.at/VrBZCim?m=rss]

TOOLS
100+ MARKETING APIS TO GET MORE DONE [HTTPS://CUR.AT/5CHYPT7?M=RSS]
An absolutely awesome resource of marketing APIs!

sheetsformarketers.com [https://cur.at/5cHypT7?m=rss]

PYTHON SEO CRAWLER / SPIDER [HTTPS://CUR.AT/GREF3ZF?M=RSS]
Wow, this is cool! A web crawler in Python that can extract a lot of the on-page SEO elements like your everyday SEO crawler.

readthedocs.io [https://cur.at/GreF3zf?m=rss]

CRUX GOOGLE DATA STUDIO DASHBOARD (WITH CORE WEB VITALS) [HTTPS://CUR.AT/ZVAEGLF?M=RSS]
Google has released a Data Studio dashboard, that includes the recently introduced Core Web Vitals, to help monitor how real users are experiencing your site.

google.com [https://cur.at/ZvaeGLf?m=rss]

MACHINE LEARNING IN GOOGLE SHEET WITH TENSORFLOW.JS AND GOOGLE APPS SCRIPT [HTTPS://CUR.AT/ZNKFNP9?M=RSS]
This is really awesome. Ivan Kutil [https://cur.at/qgfYItN?m=rss] describes how you can setup, train, and predict Google Sheets data with deep-learning framework Tensorflow.js

kutil.org [https://cur.at/ZNkfNP9?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
Forwarded from seonews
The Weekly SEO - Issue 78: A Lesson on PageRank - Jun 8th 2020
https://theweeklyseo.com/issues/78

Comment


Well hello again ๐Ÿ‘‹

Google has made some interesting changes to featured snippets in the last week. The link from a featured snippet now takes you to the text the snippet was drawn from and then highlights it. This will be gold for copywriters!

Iโ€™m certainly no machine learning expert but I do wonder, since we now know where Google is extracting the snippets from, whether you can train a model to replicate this? Perhaps someone with a little more knowledge in this area can let me know if Iโ€™m talking nonsense!

My Post of the Week is from Barry Adams (https://cur.at/yI9Lyp5?m=rss) with an awesome post on PageRank. Barry provides a brief history lesson on PageRank, does a grand job of simplifying the concept, and highlights how PageRank could work today. Must Read! ๐Ÿ”ฅ
Andrew Charlton
Post of the Week

Introduction to PageRank for SEO (https://cur.at/WeWYDeK?m=rss)

polemicdigital.com (https://cur.at/WeWYDeK?m=rss)
Content

On-SERP SEO: The Future of SEO (https://cur.at/HYv0xR5?m=rss)
Ann Smarty (https://cur.at/l4ejliz?m=rss) shows you how you can use on-SERP SEO to occupy as much search real estate as possible.
cxl.com (https://cur.at/HYv0xR5?m=rss)
Tech

Web Vitals - A New Hope in Web Performance Measurement (https://cur.at/Hs6UAS0?m=rss)
This is a fantastic overview of Googleโ€™s new Web Vitals from Dave Smart (https://cur.at/x6glSCc?m=rss), including a bookmarklet to measure them.
tamethebots.com (https://cur.at/Hs6UAS0?m=rss)

JavaScript SEO: What You Need to Know (https://cur.at/fXGMSPU?m=rss)
As the title suggests, this article from Patrick Stox (https://cur.at/p1cqqFV?m=rss) covers a ton of stuff you ought to know about JavaScript SEO!
ahrefs.com (https://cur.at/fXGMSPU?m=rss)
Processes & Frameworks

How to Handle Discontinued Products Without Ruining Your SEO (https://cur.at/zwi8WEt?m=rss)
The ContentKing (https://cur.at/Cmh3iQY?m=rss) team has a habit of producing knockout SEO resources. This post is no different on handling discontinued products!
contentkingapp.com (https://cur.at/zwi8WEt?m=rss)

International SEO for E-Commerce Websites (https://cur.at/z7NN5lG?m=rss)
Aleyda Solis (https://cur.at/DFcTxNt?m=rss) with a super insightful deck on international SEO alongside practical advice for the most popular ecommerce platforms.
slideshare.net (https://cur.at/z7NN5lG?m=rss)

This RSS feed is published on
https://theweeklyseo.com/.
You can also subscribe
via email (https://theweeklyseo.com/#cta-newsletter).
COMMENT

Well hello again

Google has made some interesting changes to featured snippets in the last week. The link from a featured snippet now takes you to the text the snippet was drawn from and then highlights it. This will be gold for copywriters!

Im certainly no machine learning expert but I do wonder, since we now know where Google is extracting the snippets from, whether you can train a model to replicate this? Perhaps someone with a little more knowledge in this area can let me know if Im talking nonsense!

My Post of the Week is from Barry Adams [https://cur.at/yI9Lyp5?m=rss] with an awesome post on PageRank. Barry provides a brief history lesson on PageRank, does a grand job of simplifying the concept, and highlights how PageRank could work today. Must Read!

Andrew Charlton

POST OF THE WEEK
INTRODUCTION TO PAGERANK FOR SEO [HTTPS://CUR.AT/WEWYDEK?M=RSS]


polemicdigital.com [https://cur.at/WeWYDeK?m=rss]

CONTENT
ON-SERP SEO: THE FUTURE OF SEO [HTTPS://CUR.AT/HYV0XR5?M=RSS]
Ann Smarty [https://cur.at/l4ejliz?m=rss] shows you how you can use on-SERP SEO to occupy as much search real estate as possible.

cxl.com [https://cur.at/HYv0xR5?m=rss]

TECH
WEB VITALS - A NEW HOPE IN WEB PERFORMANCE MEASUREMENT [HTTPS://CUR.AT/HS6UAS0?M=RSS]
This is a fantastic overview of Googles new Web Vitals from Dave Smart [https://cur.at/x6glSCc?m=rss], including a bookmarklet to measure them.

tamethebots.com [https://cur.at/Hs6UAS0?m=rss]

JAVASCRIPT SEO: WHAT YOU NEED TO KNOW [HTTPS://CUR.AT/FXGMSPU?M=RSS]
As the title suggests, this article from Patrick Stox [https://cur.at/p1cqqFV?m=rss] covers a ton of stuff you ought to know about JavaScript SEO!

ahrefs.com [https://cur.at/fXGMSPU?m=rss]

PROCESSES & FRAMEWORKS
HOW TO HANDLE DISCONTINUED PRODUCTS WITHOUT RUINING YOUR SEO [HTTPS://CUR.AT/ZWI8WET?M=RSS]
The ContentKing [https://cur.at/Cmh3iQY?m=rss] team has a habit of producing knockout SEO resources. This post is no different on handling discontinued products!

contentkingapp.com [https://cur.at/zwi8WEt?m=rss]

INTERNATIONAL SEO FOR E-COMMERCE WEBSITES [HTTPS://CUR.AT/Z7NN5LG?M=RSS]
Aleyda Solis [https://cur.at/DFcTxNt?m=rss] with a super insightful deck on international SEO alongside practical advice for the most popular ecommerce platforms.

slideshare.net [https://cur.at/z7NN5lG?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
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The Weekly SEO - Issue 79: Search Console Explorer & Fragmented User Intent - Jun 15th 2020
https://theweeklyseo.com/issues/79

Comment


Gooooooood day to you all! ๐ŸŒŸ

Spoilt for choice this week - so much great content!

Our Post of the Week comes from the brilliant Hannah Rampton (https://cur.at/VfTaseV?m=rss) who, after launching Search Console Explorer for Google Sheets, has now released a Data Studio version (https://cur.at/Q2maJdA?m=rss). It includes everything from interactions with maps, to visual exploration of Search Console data with bubble charts. Check it out! ๐Ÿ‘‡
Andrew Charlton
Post of the Week

Search Console Explorer Studio (Google Data Studio) (https://cur.at/mVDuqEK?m=rss)

hannahrampton.co.uk (https://cur.at/mVDuqEK?m=rss)
Content

Solving Fragmented User Intent (https://cur.at/ZJFukYz?m=rss)
This post follows several other fantastic pieces of content on user intent from Kevin Indig (https://cur.at/emC7KrE?m=rss) . In this post he describes what fragment user intent is, before detailing a model to understand and track it at scale.
kevin-indig.com (https://cur.at/ZJFukYz?m=rss)


Andi Jarvis (https://cur.at/LV9mzDA?m=rss) has an awesome podcast. ๐Ÿ”ฅ

His latest one features two greats, Rand Fishkin and Gregg Gifford. Check it out!
eximomarketingstrategy.com (https://cur.at/7NSKakA?m=rss)

The History of Search Engines (https://cur.at/np9f0rL?m=rss)
This is fantastic from Carl Hendy (https://cur.at/OECRJyp?m=rss) and just shows how little I know about the history of search engines. eg. did you know the first ever web search engine was in fact Aliweb (spoiler) ๐Ÿคฏ
carlhendy.com (https://cur.at/np9f0rL?m=rss)
Tech

How Natural Language Generation Changes the SEO Game (https://cur.at/1Y4Q6iH?m=rss)
Can machines write as good as humans? After reading this post by Hamlet Batista (https://cur.at/GiNrDVM?m=rss), it doesn't sound too unbelievable!
searchenginejournal.com (https://cur.at/1Y4Q6iH?m=rss)
Processes & Frameworks

Internal Link Building: How To Optimise A Website Using Internal Links (https://cur.at/vZG5xjb?m=rss)
This is just such an awesome resource on internal linking by Shaun Anderson (https://cur.at/y21Ek8F?m=rss), updated for 2020. MUST READ!
hobo-web.co.uk (https://cur.at/vZG5xjb?m=rss)
Tools

SERPsketch - A tool to view your SERP space, not just position! (https://cur.at/3pV7SQi?m=rss)
Spotted this on Twitter - looks super interesting! The tool returns your percentage ownership of search results, as well as how your competitors perform.
serpsketch.com (https://cur.at/3pV7SQi?m=rss)

This RSS feed is published on
https://theweeklyseo.com/.
You can also subscribe
via email (https://theweeklyseo.com/#cta-newsletter).
COMMENT

Gooooooood day to you all!

Spoilt for choice this week - so much great content!

Our Post of the Week comes from the brilliant Hannah Rampton [https://cur.at/VfTaseV?m=rss] who, after launching Search Console Explorer for Google Sheets, has now released a Data Studio version [https://cur.at/Q2maJdA?m=rss]. It includes everything from interactions with maps, to visual exploration of Search Console data with bubble charts. Check it out!

Andrew Charlton

POST OF THE WEEK
SEARCH CONSOLE EXPLORER STUDIO (GOOGLE DATA STUDIO) [HTTPS://CUR.AT/MVDUQEK?M=RSS]


hannahrampton.co.uk [https://cur.at/mVDuqEK?m=rss]

CONTENT
SOLVING FRAGMENTED USER INTENT [HTTPS://CUR.AT/ZJFUKYZ?M=RSS]
This post follows several other fantastic pieces of content on user intent from Kevin Indig [https://cur.at/emC7KrE?m=rss] . In this post he describes what fragment user intent is, before detailing a model to understand and track it at scale.

kevin-indig.com [https://cur.at/ZJFukYz?m=rss]

[HTTPS://CUR.AT/7NSKAKA?M=RSS]
Andi Jarvis [https://cur.at/LV9mzDA?m=rss] has an awesome podcast.

His latest one features two greats, Rand Fishkin and Gregg Gifford. Check it out!

eximomarketingstrategy.com [https://cur.at/7NSKakA?m=rss]

THE HISTORY OF SEARCH ENGINES [HTTPS://CUR.AT/NP9F0RL?M=RSS]
This is fantastic from Carl Hendy [https://cur.at/OECRJyp?m=rss] and just shows how little I know about the history of search engines. eg. did you know the first ever web search engine was in fact Aliweb (spoiler)

carlhendy.com [https://cur.at/np9f0rL?m=rss]

TECH
HOW NATURAL LANGUAGE GENERATION CHANGES THE SEO GAME [HTTPS://CUR.AT/1Y4Q6IH?M=RSS]
Can machines write as good as humans? After reading this post by Hamlet Batista [https://cur.at/GiNrDVM?m=rss], it doesn't sound too unbelievable!

searchenginejournal.com [https://cur.at/1Y4Q6iH?m=rss]

PROCESSES & FRAMEWORKS
INTERNAL LINK BUILDING: HOW TO OPTIMISE A WEBSITE USING INTERNAL LINKS [HTTPS://CUR.AT/VZG5XJB?M=RSS]
This is just such an awesome resource on internal linking by Shaun Anderson [https://cur.at/y21Ek8F?m=rss], updated for 2020. MUST READ!

hobo-web.co.uk [https://cur.at/vZG5xjb?m=rss]

TOOLS
SERPSKETCH - A TOOL TO VIEW YOUR SERP SPACE, NOT JUST POSITION! [HTTPS://CUR.AT/3PV7SQI?M=RSS]
Spotted this on Twitter - looks super interesting! The tool returns your percentage ownership of search results, as well as how your competitors perform.

serpsketch.com [https://cur.at/3pV7SQi?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
The Weekly SEO - Issue 80: Tracking Core Web Vitals & Featured Snippets - Jun 22nd 2020
https://theweeklyseo.com/issues/80

Comment


๐ŸŽ‰๐ŸŽ‰ 80th Issue ๐ŸŽ‰๐ŸŽ‰

We've nearly hit a century! Quite a techy week this one, with our Post of the Week an advanced guide on using Tag Manager to push the Core Web Vitals to Google Analytics.

On that same theme, I also saw a very interesting tweet by Chris Johnson (https://cur.at/eQd7V6g?m=rss) last week describing a way of sending Google's new Scroll To Text Fragments as a custom dimension to Google Analytics to identify visits from featured snippets. Cool! ๐Ÿ˜Ž

Have a great week!
Andrew Charlton
Post of the Week

Advanced Guide: How to track Core Web Vitals with Google Tag Manager (https://cur.at/aS4Q053?m=rss)

tagmanageritalia.it (https://cur.at/aS4Q053?m=rss)
Content

Optimizing Content in Category Pages while Keeping its Commercial Nature (https://cur.at/7ZLaLMc?m=rss)
This post by Aleyda Solis (https://cur.at/dQa4KMa?m=rss) was inspired by a great interview with John Mueller and Marie Haynes (https://cur.at/etjXSJj?m=rss). John added some interesting insight on how Google can misinterpret the intent of the category pages if content is either too long, or not there at all. Aleyda also adds some fascinating insight on some great category page examples.
aleydasolis.com (https://cur.at/7ZLaLMc?m=rss)
Tech

Connecting OnCrawl + HREFLang Builder to solve tough SEO indexing issues (https://cur.at/zj2gYim?m=rss)
This is pretty cool from OnCrawl. They've joined forces with HREFLang Builder (https://cur.at/FqOESgt?m=rss) to help solve some of the challenges building a HREFLang XML sitemap. Check it out! ๐Ÿ”ฅ
oncrawl.com (https://cur.at/zj2gYim?m=rss)

Avoiding the SEO pitfalls of URL parameters (https://cur.at/nk3EhGA?m=rss)
Brilliant article by Pete Keyworth on identifying and solving parameter issues affecting SEO performance. Some great examples in here too!
hallaminternet.com (https://cur.at/nk3EhGA?m=rss)
Case Study

eCommerce SEO: An Interview with Suganthan Mohanadasan (https://cur.at/kdtH2Fu?m=rss)
Suganthan Mohanadasan (https://cur.at/igBZc79?m=rss) seems a super smart guy and brings some great ecommerce SEO advice in his recent interview with eComKeeda. ๐Ÿ‘
ecomkeeda.com (https://cur.at/kdtH2Fu?m=rss)
Processes & Frameworks

5 Steps to help you identify the cause of visibility loss (https://cur.at/qk1i87A?m=rss)
Need to deconstruct a decrease in your search visibility? This article by Khushal Khan (https://cur.at/XLmMvVi?m=rss) will guide you with his problem solving principles. ๐Ÿ™Œ
resignal.com (https://cur.at/qk1i87A?m=rss)
Tools

SEODeploy: Flexible and Modular Python Library for Automating SEO Testing in Deployment Pipelines. (https://cur.at/axQDiuR?m=rss)
Want to know how to use Python, with a little help from ContentKing, to incorporate SEO checks into your development workflows? Great work by JR Oakes (https://cur.at/zisRwh4?m=rss)
github.com (https://cur.at/axQDiuR?m=rss)

Weekly FREE UI resources straight to your inbox (https://cur.at/94v68R7?m=rss)
Bit of a random one this but I'm fascinated with good UI and have found this resource incredibly useful!
uidesigndaily.com (https://cur.at/94v68R7?m=rss)

This RSS feed is published on
https://theweeklyseo.com/.
You can also subscribe
via email (https://theweeklyseo.com/#cta-newsletter).
COMMENT

80th Issue

We've nearly hit a century! Quite a techy week this one, with our Post of the Week an advanced guide on using Tag Manager to push the Core Web Vitals to Google Analytics.

On that same theme, I also saw a very interesting tweet by Chris Johnson [https://cur.at/eQd7V6g?m=rss] last week describing a way of sending Google's new Scroll To Text Fragments as a custom dimension to Google Analytics to identify visits from featured snippets. Cool!

Have a great week!

Andrew Charlton

POST OF THE WEEK
ADVANCED GUIDE: HOW TO TRACK CORE WEB VITALS WITH GOOGLE TAG MANAGER [HTTPS://CUR.AT/AS4Q053?M=RSS]


tagmanageritalia.it [https://cur.at/aS4Q053?m=rss]

CONTENT
OPTIMIZING CONTENT IN CATEGORY PAGES WHILE KEEPING ITS COMMERCIAL NATURE [HTTPS://CUR.AT/7ZLALMC?M=RSS]
This post by Aleyda Solis [https://cur.at/dQa4KMa?m=rss] was inspired by a great interview with John Mueller and Marie Haynes [https://cur.at/etjXSJj?m=rss]. John added some interesting insight on how Google can misinterpret the intent of the category pages if content is either too long, or not there at all. Aleyda also adds some fascinating insight on some great category page examples.

aleydasolis.com [https://cur.at/7ZLaLMc?m=rss]

TECH
CONNECTING ONCRAWL + HREFLANG BUILDER TO SOLVE TOUGH SEO INDEXING ISSUES [HTTPS://CUR.AT/ZJ2GYIM?M=RSS]
This is pretty cool from OnCrawl. They've joined forces with HREFLang Builder [https://cur.at/FqOESgt?m=rss] to help solve some of the challenges building a HREFLang XML sitemap. Check it out!

oncrawl.com [https://cur.at/zj2gYim?m=rss]

AVOIDING THE SEO PITFALLS OF URL PARAMETERS [HTTPS://CUR.AT/NK3EHGA?M=RSS]
Brilliant article by Pete Keyworth on identifying and solving parameter issues affecting SEO performance. Some great examples in here too!

hallaminternet.com [https://cur.at/nk3EhGA?m=rss]

CASE STUDY
ECOMMERCE SEO: AN INTERVIEW WITH SUGANTHAN MOHANADASAN [HTTPS://CUR.AT/KDTH2FU?M=RSS]
Suganthan Mohanadasan [https://cur.at/igBZc79?m=rss] seems a super smart guy and brings some great ecommerce SEO advice in his recent interview with eComKeeda.

ecomkeeda.com [https://cur.at/kdtH2Fu?m=rss]

PROCESSES & FRAMEWORKS
5 STEPS TO HELP YOU IDENTIFY THE CAUSE OF VISIBILITY LOSS [HTTPS://CUR.AT/QK1I87A?M=RSS]
Need to deconstruct a decrease in your search visibility? This article by Khushal Khan [https://cur.at/XLmMvVi?m=rss] will guide you with his problem solving principles.

resignal.com [https://cur.at/qk1i87A?m=rss]

TOOLS
SEODEPLOY: FLEXIBLE AND MODULAR PYTHON LIBRARY FOR AUTOMATING SEO TESTING IN DEPLOYMENT PIPELINES. [HTTPS://CUR.AT/AXQDIUR?M=RSS]
Want to know how to use Python, with a little help from ContentKing, to incorporate SEO checks into your development workflows? Great work by JR Oakes [https://cur.at/zisRwh4?m=rss]

github.com [https://cur.at/axQDiuR?m=rss]

WEEKLY FREE UI RESOURCES STRAIGHT TO YOUR INBOX [HTTPS://CUR.AT/94V68R7?M=RSS]
Bit of a random one this but I'm fascinated with good UI and have found this resource incredibly useful!

uidesigndaily.com [https://cur.at/94v68R7?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
The Weekly SEO - Issue 81: The Canva Backlink Empire & A New Hope for Image Optimisation - Jun 29th 2020
https://theweeklyseo.com/issues/81

Comment


Hey there!

When i looked back at the posts I curated last week, I knew this was going to be a very useful issue. Awesome resources and new tools from AI image compression to exporting up to 50,000 rows from search console for free!

My Post of the Week is one of the most impressive articles I've read in a while by Ross Simmonds (https://cur.at/hTOCYli?m=rss). It's an incredibly detailed breakdown of how Canva acquired 4+ million backlinks and over 270 million visitors a year, and how you can replicate their tactics to drive results too! ๐Ÿ”ฅ

I'm not sure if I'm going to consistently do this but here is an interesting Twitter thread I've read in the last week too:

"How I lowered the page load time of CNN.com from 18 seconds to 2.75 seconds with no development work". (https://cur.at/At8iNAM?m=rss)

And I've also been busy trying to do a thread of my own (although I've missed a few days). I've been sharing 1 SEO tip per day for 30 days (https://cur.at/nuGqqWU?m=rss) - 2 more to go!
Andrew Charlton
Post of the Week

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation (https://cur.at/F2PPDGA?m=rss)

foundationinc.co (https://cur.at/F2PPDGA?m=rss)
Content

The Importance of Diversity in the SEO Industry: An Interview with Areej AbuAli (https://cur.at/MMkDSKU?m=rss)
Fantastic interview with Areej AbuAli (https://cur.at/l1TvqsG?m=rss) on such an important topic. Areej discusses the issue of representation in the SEO industry and outlines 7 steps we can take to promote diversity in SEO. ๐Ÿ‘
botify.com (https://cur.at/MMkDSKU?m=rss)

Is top of the funnel content under attack? How the SERP is set to change (https://cur.at/kCvTfnx?m=rss)
This is a very interesting article from Mordy Oberstein (https://cur.at/ceqeScD?m=rss) on how Google is introducing filters in search results that could limit the impact of top of the funnel content. Check it out!
searchengineland.com (https://cur.at/kCvTfnx?m=rss)
Tech

How to read a WebPageTest Waterfall View chart (https://cur.at/93dCroo?m=rss)
Ever looked at a waterfall chart in confusion and despair? Well, today is your lucky today as Matt Hobbs (https://cur.at/WfpnBHZ?m=rss) walks you through them in detail!
github.io (https://cur.at/93dCroo?m=rss)

Assessing Google's 'Core Web Vitals' on Shopify Themes (https://cur.at/9DsA02v?m=rss)
This is a great, practical guide from Hamlet Batista (https://cur.at/RRAPe23?m=rss) if you're in the market for a Shopify theme. He explores Lighthouse metrics for each theme and also included a detailed breakdown in a spreadsheet.
practicalecommerce.com (https://cur.at/9DsA02v?m=rss)
Tools

Export Search Console data without limits (https://cur.at/4XyacDQ?m=rss)
If you don't want to invest in a data connector like Supermetrics to access unlimited rows from Search Console, this looks like the tool for you! By Lino Uruรฑuela (https://cur.at/MfAxJSM?m=rss)
mecagoenlos.com (https://cur.at/4XyacDQ?m=rss)

AI-Powered Image Optimization and Processing Platform (https://cur.at/8364nCZ?m=rss)
Super interested in seeing how this API works! Soon with Magento & Wordpress integrations.
optidash.ai (https://cur.at/8364nCZ?m=rss)

This RSS feed is published on
https://theweeklyseo.com/.
You can also subscribe
via email (https://theweeklyseo.com/#cta-newsletter).
COMMENT

Hey there!

When i looked back at the posts I curated last week, I knew this was going to be a very useful issue. Awesome resources and new tools from AI image compression to exporting up to 50,000 rows from search console for free!

My Post of the Week is one of the most impressive articles I've read in a while by Ross Simmonds [https://cur.at/hTOCYli?m=rss]. It's an incredibly detailed breakdown of how Canva acquired 4+ million backlinks and over 270 million visitors a year, and how you can replicate their tactics to drive results too!

I'm not sure if I'm going to consistently do this but here is an interesting Twitter thread I've read in the last week too:

"How I lowered the page load time of CNN.com from 18 seconds to 2.75 seconds with no development work". [https://cur.at/At8iNAM?m=rss]

And I've also been busy trying to do a thread of my own (although I've missed a few days). I've been sharing 1 SEO tip per day for 30 days [https://cur.at/nuGqqWU?m=rss] - 2 more to go!

Andrew Charlton

POST OF THE WEEK
THE CANVA BACKLINK EMPIRE: HOW SEO, OUTREACH & CONTENT LED TO A $6B VALUATION [HTTPS://CUR.AT/F2PPDGA?M=RSS]


foundationinc.co [https://cur.at/F2PPDGA?m=rss]

CONTENT
THE IMPORTANCE OF DIVERSITY IN THE SEO INDUSTRY: AN INTERVIEW WITH AREEJ ABUALI [HTTPS://CUR.AT/MMKDSKU?M=RSS]
Fantastic interview with Areej AbuAli [https://cur.at/l1TvqsG?m=rss] on such an important topic. Areej discusses the issue of representation in the SEO industry and outlines 7 steps we can take to promote diversity in SEO.

botify.com [https://cur.at/MMkDSKU?m=rss]

IS TOP OF THE FUNNEL CONTENT UNDER ATTACK? HOW THE SERP IS SET TO CHANGE [HTTPS://CUR.AT/KCVTFNX?M=RSS]
This is a very interesting article from Mordy Oberstein [https://cur.at/ceqeScD?m=rss] on how Google is introducing filters in search results that could limit the impact of top of the funnel content. Check it out!

searchengineland.com [https://cur.at/kCvTfnx?m=rss]

TECH
HOW TO READ A WEBPAGETEST WATERFALL VIEW CHART [HTTPS://CUR.AT/93DCROO?M=RSS]
Ever looked at a waterfall chart in confusion and despair? Well, today is your lucky today as Matt Hobbs [https://cur.at/WfpnBHZ?m=rss] walks you through them in detail!

github.io [https://cur.at/93dCroo?m=rss]

ASSESSING GOOGLE'S 'CORE WEB VITALS' ON SHOPIFY THEMES [HTTPS://CUR.AT/9DSA02V?M=RSS]
This is a great, practical guide from Hamlet Batista [https://cur.at/RRAPe23?m=rss] if you're in the market for a Shopify theme. He explores Lighthouse metrics for each theme and also included a detailed breakdown in a spreadsheet.

practicalecommerce.com [https://cur.at/9DsA02v?m=rss]

TOOLS
EXPORT SEARCH CONSOLE DATA WITHOUT LIMITS [HTTPS://CUR.AT/4XYACDQ?M=RSS]
If you don't want to invest in a data connector like Supermetrics to access unlimited rows from Search Console, this looks like the tool for you! By Lino Uruuela [https://cur.at/MfAxJSM?m=rss]

mecagoenlos.com [https://cur.at/4XyacDQ?m=rss]

AI-POWERED IMAGE OPTIMIZATION AND PROCESSING PLATFORM [HTTPS://CUR.AT/8364NCZ?M=RSS]
Super interested in seeing how this API works! Soon with Magento & Wordpress integrations.

optidash.ai [https://cur.at/8364nCZ?m=rss]




This RSS feed is published on https://theweeklyseo.com/ [https://theweeklyseo.com/]. You can also subscribe via email....
The Weekly SEO - Issue 82: The Need for a Damn Good Brand - Jul 6th 2020
https://theweeklyseo.com/issues/82

Comment


Hi thereeeeeeeee!

Lots of cool stuff to come out of the SEO community last week, including an update to our favourite Frog (https://cur.at/lhyFZF1?m=rss) ๐Ÿธ

Version 13 includes some fantastic new features including 'near duplicate content' detection, as well as improved link position where you see whether links are in the nav, content or footer. ๐Ÿ‘Œ

Some of the improvements to SEO tools in the last month or so have been insane and I'm sure they will help move the industry on. ๐Ÿ’ช

Until next week!
Andrew Charlton
Post of the Week

Paywalls, SEO, and the Need for a Damn Good Brand (https://cur.at/cHrn89A?m=rss)
This article is absolutely awesome from Derek Gleason (https://cur.at/f82HyHt?m=rss) - in fact it's one of the best paywall/news SEO posts I've read. I don't work in this space, so I got a ton out of it!
cxl.com (https://cur.at/cHrn89A?m=rss)
Tech

The Foolproof Guide to Redirects (https://cur.at/vkBHmda?m=rss)
Everything you need to know about redirects is in this guide by Mujahid Robinson (https://cur.at/3iJYFa6?m=rss) ๐Ÿ”ฅ
ipullrank.com (https://cur.at/vkBHmda?m=rss)
Outreach

Thinking Beyond the Link Building โ€œCampaignโ€ [Case Study] (https://cur.at/e9oj03B?m=rss)
Fantastic, honest piece of content from Paddy Moogan (https://cur.at/jrECUCB?m=rss) on thinking beyond the link building 'campaign'. He also shares his content framework which they've used to support the shift away from campaigns as their sole link building strategy!
moz.com (https://cur.at/e9oj03B?m=rss)
Processes & Frameworks

Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact (https://cur.at/SFy9xpF?m=rss)
First time I'd heard of the product triangle concept by Daniel Schmidt. I love how Aleyda Solis (https://cur.at/9Be7GLn?m=rss) integrates SEO within it and invents her own triangle. Great!
aleydasolis.com (https://cur.at/SFy9xpF?m=rss)

63 SEO Statistics for 2020 (https://cur.at/H0ndbmM?m=rss)
You know when you're just looking for an SEO statistic? Well here's your resource from Si Quan Ong (https://cur.at/dyGidkW?m=rss) of Ahrefs.
ahrefs.com (https://cur.at/H0ndbmM?m=rss)
Tools

First Look: Google Phone Analytics (Closed GA Beta) (https://cur.at/zpfo7Wd?m=rss)
Oh well look what's coming in GA. Long overdue but phone analytics is now in BETA! ๐Ÿ™Œ
upbuild.io (https://cur.at/zpfo7Wd?m=rss)

Screaming Frog Analyzer Data Studio Report (by IKAUE) (https://cur.at/xu8Sqhq?m=rss)
This.is.amazing. from IKAUE (https://cur.at/M6xq6Dh?m=rss). There has clearly been so much work put into this and it just maximises the insight you can get out of Screaming Frog ๐Ÿธ
google.com (https://cur.at/xu8Sqhq?m=rss)

This RSS feed is published on
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via email (https://theweeklyseo.com/#cta-newsletter).
An Alternative Approach to XML Sitemaps
https://ohgm.co.uk/an-alternative-approach-to-xml-sitemaps/

"Actually, post-hoc reasoning is good."
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