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New Telegram Monetization System A source close to Telegram talked to Durov's Code on the specifics of the new monetization system. Here are the main points of the article: β€’ The Telegram Advertising Platform now allows purchasing ads only with TON. Payment…
Changes in Monetization Terms

The terms of the ad revenue sharing platform have been updated regarding the withdrawal of funds. Channel owners are now required to withdraw their earned funds from their accounts in a timely manner. Any accumulated funds left in the platform's accounts may be canceled at the discretion of Telegram. There is no information available about the timeframe within which the tokens must be withdrawn.

#aboutAds
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Ads between channel posts

Now Telegram native ads can be displayed not only at the very bottom of the channel, but also between its posts.

Advertisers were not given the opportunity to switch the way the ads would be displayed: the platform makes this decision itself.

Some users could previously see advertisements in the Telegram Desktop application not at the end of the channel, but in its middle. Previously, this happened due to a bug in the application, but now it has become a feature.

#aboutAds
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Ads in Telegram Search Results

New strings in the beta version of Telegram for Android 11.9 suggest that advertising may soon appear in search results within the app.

According to these strings, the new ad system will function as follows:
β€’ Ads will be based solely on search queries and will not use users' personal data.
β€’ Telegram Premium subscribers will have the option to disable ads entirely.
β€’ Anyone can place ads in search results through the Telegram ad platform.

#aboutAds #search
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Telegram Allows You to Buy Ads That Will be Displayed in Search Results

The official advertising platform Telegram Ads now allows you to buy ads that will be displayed in search results. Advertisers can now select keywords and configure other parameters, as in regular advertising campaigns.

The platform informs the user that the ad will not be displayed to users from Russia, Ukraine, Israel and Palestine.

updated at 19:27 UTC
If you buy search advertising for TON, then such advertising will not be shown to users from Russia, Ukraine, Israel and Palestine.
And if you buy such advertising for stars, for example, when withdrawing stars from the balance of a channel, group or bot, then it will be shown to all users regardless of their country.

#aboutads
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Advertising in Bots Can Now Be Paid With Fiat Currency

Telegram Ads has launched in-bot advertising paid for in euros and rubles, according to OneSpot. Previously, such ads could only be paid for using TON or Telegram Stars.

Important: Unlike payments made in TON, fiat currency payments through Telegram Ads allow advertisers to not only choose specific bots but also to select advertising topics. This is currently only available to advertising agencies.

Key Details:
β€’ Ads are available in bots with more than 1,000 daily users.
β€’ Minimum CPM is €1.
β€’ You can select up to 9 specific bots or ad topics.
β€’ Ad interactions are only available within Telegram - no external links.
β€’ Geotargeting is not supported.

#AboutAds
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Ad Banners Under Videos

Telegram has launched a new advertising format for video playback.

Description:
β€’ A text block appears at the bottom of the screen while watching a video.
β€’ Maximum text length: 160 characters.

Display Parameters:
β€’ Ads appear 5 seconds after the video starts.
β€’ The ad banner can only be dismissed after 9 seconds and will close automatically after 30 seconds.
β€’ A repeat ad may appear no sooner than 2 minutes later.

Targeting:
β€’ Ads are shown only within videos in channels.
β€’ Advertising purchases are available exclusively through ad agencies.

#AboutAds
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