Ahead of Ramadan this week, Adidas have teamed up with walking group, Muslim Hikers, in a bid to make the outdoors a more inclusive space.
Signs to Mecca have been installed along a popular Peak District hiking route, and a new prayer mat has been launched.
Along with global sports retailer, Wiggle, Adidas TERREX – which offers specialist gear for outdoor pursuits – has worked closely with Muslim Hikers to identify the obstacles they face in the countryside.
#UK #hikers
https://metro.co.uk/2023/03/20/adidas-team-up-with-muslim-hikers-to-make-the-outdoors-more-inclusive-18464437/
Signs to Mecca have been installed along a popular Peak District hiking route, and a new prayer mat has been launched.
Along with global sports retailer, Wiggle, Adidas TERREX – which offers specialist gear for outdoor pursuits – has worked closely with Muslim Hikers to identify the obstacles they face in the countryside.
#UK #hikers
https://metro.co.uk/2023/03/20/adidas-team-up-with-muslim-hikers-to-make-the-outdoors-more-inclusive-18464437/
Metro
Adidas team up with Muslim hiking group to make the outdoors more inclusive
Ethnic minorities account for only 1% of visitors to national parks.