This browser extension shows what the Internet would look like without Big Tech

A web without Google, Facebook, Microsoft, or Amazon

The Economic Security Project is trying to make a point about big tech monopolies by releasing a browser plugin that will block any sites that reach out to IP addresses owned by Google, Facebook, Microsoft, or Amazon. The extension is called Big Tech Detective, and after using the internet with it for a day (or, more accurately, trying and failing to use), I’d say it drives home the point that it’s almost impossible to avoid these companies on the modern web, even if you try.

https://www.theverge.com/2021/2/24/22297686/browser-extension-blocks-sites-using-google-facebook-microsoft-amazon

💡 https://bigtechdetective.net/

#DeleteGoogle #delete #microsoft #amazon #browser #plugin #extension #tool
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Google says once third-party cookies are toast, Chrome won't help ad networks track individuals around the web

Notes an 'erosion of trust' – gee, wonder who could be responsible for that...

Google says it will not come up with new ways to track individual netizens as they browse the web once Chrome phases out third-party cookies, commonly used for loosely observing people's online activities.

In effect, the browser will not provide ad networks – and Google runs a very large one – alternative identifiers that can be used to follow individuals around the web, though it's not clear exactly how this will impact Google, which already has a variety of ways to shadow internet users.

Early last year, Google announced a plan to kill off third-party cookies, often used to associate you with the websites you visit so that adverts tailored to your interests can be shown on pages. Google made the move after other major browser makers decided to block third-party cookies by default because the little scraps of data can be abused to subvert privacy, and after regulators made it clear they had concerns about ad tech giants Google and Facebook.

Google aims to replace third-party cookies with its Privacy Sandbox, an umbrella term for a set of proposals from Google and other ad tech firms, to allow behavioral ad targeting to continue without individualized tracking identifiers.

Instead, the ad goliath intends to target broad groups of netizens defined by a common interest – eg, jazz fans – through a system called FLoC (Federated Learning of Cohorts), and at narrower groups defined by past interest-based interaction, through a scheme called FLEDGE (First "Locally-Executed Decision over Groups.")

Google plans to start testing FLoC-based cohorts publicly via origin trials in next month's release of Chrome and to make testing available for advertisers in Q2.

The idea has alarmed the ad industry, which isn't keen to give up the ability to track people and has proposed alternatives like a new identifier based on data like email addresses, normally classified as personal information.

https://www.theregister.com/2021/03/03/google_internet_tracking_pledge/

#google #DeleteGoogle #internet #tracking #advertising #cookies #chrome #browser #thinkabout #why
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