Forwarded from BlackBox (Security) Archiv
Google gamed its ad auction system to favor its own ads, generated $213 million
Google used a secret program called "Bernanke" that used historical bidding data to give its ad-buying system a major advantage over its rivals, an antitrust lawsuit filing claims, a program that earned the company hundreds of millions of dollars in revenue.
Google is in the process of dealing with an antitrust lawsuit from a group of state attorneys general, about its advertising technology and ad industry dominance. In a response to the lawsuit filed by Google in early April, the search company accidentally let slip of some of its behind-the-scenes work.
In the initial version of the filing, seen by the Wall Street Journal, Google failed to properly redact some sections, revealing the secretive business elements. A federal judge allowed Google to refile the properly-redacted version under seal.
The unredacted elements refers to a program called "Project Bernanke," a system that Google allegedly kept secret from publishers and other rivals. Bernanke was also viewed as an antitrust issue by the states in the lawsuit, due to how it operated.
The antitrust lawsuit centers around how Google's ownership of a platform for selling online advertising, as well as its position as an ad buyer for its own properties, was a problem. By being both an owner and a client, Google was thought to be able to game the system due to having access to data that ad buyers wouldn't necessarily receive.
https://appleinsider.com/articles/21/04/11/google-bernanke-revealed-in-ad-business-antitrust-lawsuit-error
#google #DeleteGoogle #AdTech #AdBusiness #lawsuit #antitrust #bernanke
📡 @nogoolag 📡 @blackbox_archiv
Google used a secret program called "Bernanke" that used historical bidding data to give its ad-buying system a major advantage over its rivals, an antitrust lawsuit filing claims, a program that earned the company hundreds of millions of dollars in revenue.
Google is in the process of dealing with an antitrust lawsuit from a group of state attorneys general, about its advertising technology and ad industry dominance. In a response to the lawsuit filed by Google in early April, the search company accidentally let slip of some of its behind-the-scenes work.
In the initial version of the filing, seen by the Wall Street Journal, Google failed to properly redact some sections, revealing the secretive business elements. A federal judge allowed Google to refile the properly-redacted version under seal.
The unredacted elements refers to a program called "Project Bernanke," a system that Google allegedly kept secret from publishers and other rivals. Bernanke was also viewed as an antitrust issue by the states in the lawsuit, due to how it operated.
The antitrust lawsuit centers around how Google's ownership of a platform for selling online advertising, as well as its position as an ad buyer for its own properties, was a problem. By being both an owner and a client, Google was thought to be able to game the system due to having access to data that ad buyers wouldn't necessarily receive.
https://appleinsider.com/articles/21/04/11/google-bernanke-revealed-in-ad-business-antitrust-lawsuit-error
#google #DeleteGoogle #AdTech #AdBusiness #lawsuit #antitrust #bernanke
📡 @nogoolag 📡 @blackbox_archiv
AppleInsider
Google gamed its ad auction system to favor its own ads, generated $213 million
Google used a secret program called "Bernanke" that used historical bidding data to give its ad-buying system a major advantage over its rivals, an antitrust lawsuit filing claims, a program that earned the company hundreds of millions of dollars in revenue.