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iOS uses tracking codes without the users' consent

Third-party providers can track users across different iPhone apps using unique IDs without their consent. noyd has filed two complaints against Apple.

The Austrian NGO noyb ("none of your business") has filed a complaint against Apple for accusations of illegal data collection in Germany and Spain. According to the initiative around data protection activist Max Schrems, the Group uses an identification system comparable to cookies without obtaining the necessary consent from users:inside.

The complaint concerns the so-called Identifier for Advertisers (IDFA) - a unique ID that Apple generates for each iPhone. Third parties can use this ID to track end users through various apps, for example to track purchasing behavior.

The installation or reading of tracking codes should only be possible with the consent of the users, but most of them are unaware of IDFA. The fact that, strictly speaking, these are not cookies is no argument for noyb lawyer Stefano Rossetti: "This very simple rule applies regardless of the tracking technology used. While Apple even plans to block cookies in their browser, they themselves place similar codes in their cell phones without any user consent. This is a clear violation of EU data protection laws".

πŸ‘€ πŸ‘‰πŸΌ Translated with DeepL
https://netzpolitik.org/2020/ios-nutzt-tracking-codes-ohne-einwilligung-der-nutzerinnen/

πŸ‘€ πŸ‘‰πŸΌ COMPLAINT (PDF)
https://noyb.eu/sites/default/files/2020-11/IDFA_Germany_DEF_Redacted.pdf

#ios #tracking #ngo #noyb #IDFA #thinkabout
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