Web sites shared over 100 trillion pieces of our personal data last year: time to stop real-time bidding’s blatant disregard of privacy

Last week Privacy News Online wrote about developments in the long-running battle between the privacy campaigner Max Schrems and Facebook. One of the key issues there is the failure by the Irish Data Protection Commission (DPC) to act on the initial complaint made by Schrems seven years ago.

That matters, because under EU law, Ireland is effectively the data protection agency for the whole of the European Union. Like Facebook, Google too has its European headquarters in Dublin. That means complaints against the company must also be dealt with by Ireland’s DPC. As this blog reported two years ago, just such a complaint was submitted to both the UK and Irish data protection authorities, regarding the use of real-time bidding systems (RTB) by Google. The problem of RTB, and how it goes against core requirements of the EU’s GDPR legislation, was first discussed here three years ago, with updates noting the serious implication for privacy.

The UK’s Information Commission Office published the preliminary results of its investigation into RTB (since paused because of Covid-19) last year, and they didn’t look good for Google. The Irish DPC has been very slow to take action. As a result, one of the people involved in the initial complaint, Johnny Ryan, has released new evidence of how serious the problem is:

👀 👉🏼 https://www.privateinternetaccess.com/blog/web-sites-shared-over-100-trillion-pieces-of-our-personal-data-last-year-time-to-stop-real-time-biddings-blatant-disregard-of-privacy/

👀 👉🏼 https://www.iccl.ie/news/dr-johnny-ryan-takes-up-new-privacy-role-at-iccl/

#privacy #data #ourdata #urdata #rtb #dpc #thinkabout
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