While Gen X (or #Millennials) are influenced less by #SocialMedia than younger generations, more than half of them say #Facebook has an effect on their #Travel decision-making.
🚀 @PerspectiveIX
🚀 @PerspectiveIX
While individual consumers still spend the bulk of their online time on #SocialMedia, communications tools & games, their attention is shifting toward #sports & #travel-related apps.
🚀 @PerspectiveIX
🚀 @PerspectiveIX
🛫 Discovering Holiday Destinations
There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.
This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%).
BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm
🚀 @PerspectiveIX via GlobalWebIndex.
There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.
This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%).
BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm
🚀 @PerspectiveIX via GlobalWebIndex.
