โโ๐ฑ Email & Mobile Notifications in Driving Loyalty
Generating more direct traffic to websites and apps is an important priority for publishers, with #email #newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. The Washington Post operates around 70 different newsletters & has found that recipients consume around three times as much content as those who donโt use email news. RIโs own data this year show that 42% of US digital subscribers have used one or more email newsletters in the last week compared with 35% in the UK but just 17% in Norway and 19% in Sweden. It is clear this is one area where Nordic publishers could learn a few tricks from the United States.
via The Reuters Institute.
๐ Read more & download the RI's Digital News Report 2019 in yesterday's Pulse - don't forget to subscribe.
Country analysis for: ๐ฌ๐ง๐ฆ๐น๐ง๐ช๐ง๐ฌ๐ญ๐ท๐จ๐ฟ๐ฉ๐ฐ๐ซ๐ฎ๐ซ๐ท๐ฉ๐ช๐ฌ๐ท๐ญ๐บ๐ฎ๐ช๐ฎ๐น๐ณ๐ฑ๐ณ๐ด๐ต๐ฑ๐ต๐น๐ท๐ด๐ธ๐ฐ๐ช๐ธ๐ธ๐ช๐จ๐ญ๐น๐ท| ๐บ๐ธ๐ฆ๐ท๐ง๐ท๐จ๐ฆ๐จ๐ฑ๐ฒ๐ฝ| ๐ฆ๐บ๐ญ๐ฐ๐ฏ๐ต๐ฒ๐พ๐ธ๐ฌ๐ฐ๐ท๐น๐ผ| ๐ฟ๐ฆ
๐ @PerspectiveIX
Generating more direct traffic to websites and apps is an important priority for publishers, with #email #newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. The Washington Post operates around 70 different newsletters & has found that recipients consume around three times as much content as those who donโt use email news. RIโs own data this year show that 42% of US digital subscribers have used one or more email newsletters in the last week compared with 35% in the UK but just 17% in Norway and 19% in Sweden. It is clear this is one area where Nordic publishers could learn a few tricks from the United States.
via The Reuters Institute.
๐ Read more & download the RI's Digital News Report 2019 in yesterday's Pulse - don't forget to subscribe.
Country analysis for: ๐ฌ๐ง๐ฆ๐น๐ง๐ช๐ง๐ฌ๐ญ๐ท๐จ๐ฟ๐ฉ๐ฐ๐ซ๐ฎ๐ซ๐ท๐ฉ๐ช๐ฌ๐ท๐ญ๐บ๐ฎ๐ช๐ฎ๐น๐ณ๐ฑ๐ณ๐ด๐ต๐ฑ๐ต๐น๐ท๐ด๐ธ๐ฐ๐ช๐ธ๐ธ๐ช๐จ๐ญ๐น๐ท| ๐บ๐ธ๐ฆ๐ท๐ง๐ท๐จ๐ฆ๐จ๐ฑ๐ฒ๐ฝ| ๐ฆ๐บ๐ญ๐ฐ๐ฏ๐ต๐ฒ๐พ๐ธ๐ฌ๐ฐ๐ท๐น๐ผ| ๐ฟ๐ฆ
๐ @PerspectiveIX