Where do you get your #news from?
π @PerspectiveIX
π http://prs.pctvix.co/1rrWhNg
#Internet #Radio #PrintPress #TV
π @PerspectiveIX
π http://prs.pctvix.co/1rrWhNg
#Internet #Radio #PrintPress #TV
#TV is losing its crown in #advertising - to #Internet.
[via BloombergGadfly]
π @PerspectiveIX
π· http://prs.pctvix.co/InstaIX
π http://prs.pctvix.co/TelegramIX
[via BloombergGadfly]
π @PerspectiveIX
π· http://prs.pctvix.co/InstaIX
π http://prs.pctvix.co/TelegramIX
According to Zenith, the gap in daily #TV vs #Internet consumption, which was 30 mins last year, could shrink to just 7 mins by 2018 & possibly vanish a year later.
π https://t.me/iXNews
π https://t.me/iXNews
Β£5 Billion for Premier League TV Rights and #Football's #TV Fans Have Gone Missing!
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]
π https://t.me/iXNews
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]
π https://t.me/iXNews
Second-screening is on the rise with 86% now using another device while watching #TV.
π @PerspectiveIX
Do you use a #SecondScreen while watching TV? Which one?
π± Mobile
π² Tablet
π» Laptop/PC
π« None
π @PerspectiveIX
Do you use a #SecondScreen while watching TV? Which one?
π± Mobile
π² Tablet
π» Laptop/PC
π« None
Digital ad spending reached $209 billion worldwide β 41% of the market β in 2017, while #TV brought in $178 billion β 35% of the market β in 2017.
#Advertising
π @PerspectiveIX
#Advertising
π @PerspectiveIX
ββBy comparing each brandβs #SocialMedia engagements in the two-minute period after the start of a #TV ad to the brandβs average social media engagement rate, 4C calculates the TV Social Lift Impact.
Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX
Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX