Where do you get your #news from?

🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/1rrWhNg

#Internet #Radio #PrintPress #TV

#TV is losing its crown in #advertising - to #Internet.
[via BloombergGadfly]

🚀 @PerspectiveIX
📷 http://prs.pctvix.co/InstaIX
🌀 http://prs.pctvix.co/TelegramIX

Age is everything, but ⁣#TV is still the top brass.
[via Nielsen]

⁣🚀 @PerspectiveIX

According to Zenith, the gap in daily #TV vs #Internet consumption, which was 30 mins last year, could shrink to just 7 mins by 2018 & possibly vanish a year later.

🗞 https://t.me/iXNews

£5 Billion for Premier League TV Rights and #Football's #TV Fans Have Gone Missing!
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]

🗞 https://t.me/iXNews

Second-screening is on the rise with 86% now using another device while watching #TV.

🚀 @PerspectiveIX

Do you use a #SecondScreen while watching TV? Which one?
📱 Mobile
📲 Tablet
💻 Laptop/PC
🚫 None

Digital ad spending reached $209 billion worldwide — 41% of the market — in 2017, while #TV brought in $178 billion — 35% of the market — in 2017.
#Advertising

🚀 @PerspectiveIX

​​By comparing each brand’s #SocialMedia engagements in the two-minute period after the start of a #TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact.

Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.


🚀 @PerspectiveIX
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