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Tried & Tested by ๐ @PerspectiveIX
โโ๏ฃฟ Apple Stops Sharing Unit Sales Figures for Its Products
During its Q4 2018 earnings call, #Apple made a surprise announcement, dealing a major blow to analysts and data enthusiasts such as ourselves: going forward, the company will not be sharing unit sales figures for its products. For the past few years, analysts and investors have tended to focus their attention on one number, #iPhone sales, and Apple apparently no longer wants its entire business to be reduced to that one indicator.
When smartphone sales (naturally) started to slow down due to market saturation and slower technological progress, Apple decided to delve even further into the premium segment, bringing its average iPhone selling price to unprecedented heights and reaccelerating growth in its iPhone business. Therefore, Apple wants us to focus on the number that is more likely to be positive going forward.
๐ @PerspectiveIX via Statista.
โ Do you own any Apple device?
During its Q4 2018 earnings call, #Apple made a surprise announcement, dealing a major blow to analysts and data enthusiasts such as ourselves: going forward, the company will not be sharing unit sales figures for its products. For the past few years, analysts and investors have tended to focus their attention on one number, #iPhone sales, and Apple apparently no longer wants its entire business to be reduced to that one indicator.
When smartphone sales (naturally) started to slow down due to market saturation and slower technological progress, Apple decided to delve even further into the premium segment, bringing its average iPhone selling price to unprecedented heights and reaccelerating growth in its iPhone business. Therefore, Apple wants us to focus on the number that is more likely to be positive going forward.
๐ @PerspectiveIX via Statista.
โ Do you own any Apple device?
๐ฑ Q3 2018 Top Apps by Worldwide Downloads
Facebookโs #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.
#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
๐ @PerspectiveIX via SensorTower.
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Facebookโs #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.
#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
๐ @PerspectiveIX via SensorTower.
๐ Join Pulse Weekly Newsletter.
๐ค Foldable Samsung Smartphone
#Samsung Mobile changed its logo on Facebook to the one above โ an obvious reference to something that folds.
๐ @PerspectiveIX
โ Would a foldable Samsung smartphone excite you?
#Samsung Mobile changed its logo on Facebook to the one above โ an obvious reference to something that folds.
๐ @PerspectiveIX
โ Would a foldable Samsung smartphone excite you?
๐ธ SnapAds are the Primary Ad Spend on Snapchat
#Snapchat advertising spend by national marketers was projected to have increased by 10% in Q3 and by 8% through the first 9 months of the year, according to recent figures from Standard Media Index, which sources its data directly from the invoices of 5 of the 7 major media holding companies and leading independent agencies.
Snapchatโs advertising business has been growing slower than expected. Well, at least according to eMarketer, which recently drastically cut its forecast for the platformโs ad revenues.
๐ @PerspectiveIX via MarketingCharts.
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โDo you use Snapchat?
#Snapchat advertising spend by national marketers was projected to have increased by 10% in Q3 and by 8% through the first 9 months of the year, according to recent figures from Standard Media Index, which sources its data directly from the invoices of 5 of the 7 major media holding companies and leading independent agencies.
Snapchatโs advertising business has been growing slower than expected. Well, at least according to eMarketer, which recently drastically cut its forecast for the platformโs ad revenues.
๐ @PerspectiveIX via MarketingCharts.
๐ป Join us on Snapchat!
โDo you use Snapchat?
๐ฑ Q3 2018 Top Apps by Worldwide Downloads
Worldwide app downloads totaled 27.1 billion in 3Q18, a 10.9% YoY increase. App Store downloads increased 3.1% to 7.6B while Google Play grew 14.3% to 19.5B.
๐ @PerspectiveIX via SensorTower.
๐ Join Pulse Weekly Newsletter.
Worldwide app downloads totaled 27.1 billion in 3Q18, a 10.9% YoY increase. App Store downloads increased 3.1% to 7.6B while Google Play grew 14.3% to 19.5B.
๐ @PerspectiveIX via SensorTower.
๐ Join Pulse Weekly Newsletter.
๐ค Trust in Brands & Influencers
UK #Millennials are still more likely to follow recommendations from #SocialMedia influencers than the over 35s category, with 21% swayed by celebrity endorsements โ compared to just 4% of over 35s.
๐ @PerspectiveIX - by SurveyMonkey via TheDrum.
โWould celebrity endorsement influence your decision?
UK #Millennials are still more likely to follow recommendations from #SocialMedia influencers than the over 35s category, with 21% swayed by celebrity endorsements โ compared to just 4% of over 35s.
๐ @PerspectiveIX - by SurveyMonkey via TheDrum.
โWould celebrity endorsement influence your decision?
โโ๐ Teensโ Favourite Social Platform: Snapchat vs Instagram
#Snapchat has reigned supreme as teensโ favorite social platform for a couple of years now, according to Piper Jaffrayโs semi-annual teen surveys. But Snapchatโs rise may be cooling off, and #Instagram may be seeing renewed interest from teens, latest results show.
Asked their favourite #SocialMedia platform, 46% of the 8,600 teens surveyed (almost half) cited Snapchat. That was squarely in the range set in the past 2 surveys.
Whatโs different about this latest edition of the survey is the uptick in popularity for Instagram. 32% reported that Instagram is their favourite platform, up from 26% in the previous survey, and reaching the highest level in at least 3 years.
Interestingly, Instagramโs rising influence isnโt coming at the expense of Snapchat, but rather #Facebook and #Twitter. For example, just 5% of teens named Facebook their favorite social media platform, down from 8% in the previous survey. And Twitter didnโt fare much better, with its 6% share of the vote being down from 9% in the previous study.
๐ @PerspectiveIX via MarketingCharts.
โ Which one do you prefer?
#Snapchat has reigned supreme as teensโ favorite social platform for a couple of years now, according to Piper Jaffrayโs semi-annual teen surveys. But Snapchatโs rise may be cooling off, and #Instagram may be seeing renewed interest from teens, latest results show.
Asked their favourite #SocialMedia platform, 46% of the 8,600 teens surveyed (almost half) cited Snapchat. That was squarely in the range set in the past 2 surveys.
Whatโs different about this latest edition of the survey is the uptick in popularity for Instagram. 32% reported that Instagram is their favourite platform, up from 26% in the previous survey, and reaching the highest level in at least 3 years.
Interestingly, Instagramโs rising influence isnโt coming at the expense of Snapchat, but rather #Facebook and #Twitter. For example, just 5% of teens named Facebook their favorite social media platform, down from 8% in the previous survey. And Twitter didnโt fare much better, with its 6% share of the vote being down from 9% in the previous study.
๐ @PerspectiveIX via MarketingCharts.
โ Which one do you prefer?
๐ Design is Never Done
the Tesla Software Edition
โ๏ธ by Luke Wroblewski: prs.pctvix.co/2T0HesV
๐ @PerspectiveIX
the Tesla Software Edition
โ๏ธ by Luke Wroblewski: prs.pctvix.co/2T0HesV
๐ @PerspectiveIX
๐ฅ Facebook: from Harvard Dorm To 25,000 Employees
Since Mark Zuckerberg co-created #Facebook in his Harvard dorm room in 2005, the social network has grown into a huge global company employing 25,000 people. Facebook is still growing and this week it announced that it is expanding its investment in Ireland, enabling it to grow its workforce by 5,000. The company already employees 4,000 people across the country.
๐ @PerspectiveIX via Statista.
โ Would you like to work at Facebook?
Since Mark Zuckerberg co-created #Facebook in his Harvard dorm room in 2005, the social network has grown into a huge global company employing 25,000 people. Facebook is still growing and this week it announced that it is expanding its investment in Ireland, enabling it to grow its workforce by 5,000. The company already employees 4,000 people across the country.
๐ @PerspectiveIX via Statista.
โ Would you like to work at Facebook?
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@coolhunt - A personally selected collection of cool startups and projects on Product Hunt ๐
@coolhunt - A personally selected collection of cool startups and projects on Product Hunt ๐
๐ Smart Assistants Usages
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
๐ @PerspectiveIX via GlobalWebIndex.
โ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
๐ @PerspectiveIX via GlobalWebIndex.
โ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
๐ Facebook's Revenue by Geography
#Facebookโs revenue in the Q3 2018 grew 33% YoY to $13.7 billion (35% on a constant currency basis).
Despite mixed results, the Q3 earnings have shown yet again that for marketers, no other platform comes close to Facebook and its family of apps, in terms of scale and audience engagement.
๐ @PerspectiveIX via SocialBakers.
โ Do you use Facebook at least once a week?
#Facebookโs revenue in the Q3 2018 grew 33% YoY to $13.7 billion (35% on a constant currency basis).
Despite mixed results, the Q3 earnings have shown yet again that for marketers, no other platform comes close to Facebook and its family of apps, in terms of scale and audience engagement.
๐ @PerspectiveIX via SocialBakers.
โ Do you use Facebook at least once a week?
๐ Alexa Rules American Smart Homes
Still capitalizing on its first mover advantage, #Amazon continues to dominate the smart speaker landscape in the United States. According to a survey conducted by research firm Strategy Analytics in July and August 2018, the e-commerce giant accounted for 63% of the U.S. installed base at the time, beating Google (17%) and Apple (4%) by quite a margin.
Amazon had started the smart speaker craze in November 2014 with the release of the first Amazon Echo. The Consumer Technology Association expects smart speaker sales to amount to $3.2 billion in the U.S. this year, up 64% over the 2017 total.
๐ @PerspectiveIX via Statista.
Still capitalizing on its first mover advantage, #Amazon continues to dominate the smart speaker landscape in the United States. According to a survey conducted by research firm Strategy Analytics in July and August 2018, the e-commerce giant accounted for 63% of the U.S. installed base at the time, beating Google (17%) and Apple (4%) by quite a margin.
Amazon had started the smart speaker craze in November 2014 with the release of the first Amazon Echo. The Consumer Technology Association expects smart speaker sales to amount to $3.2 billion in the U.S. this year, up 64% over the 2017 total.
๐ @PerspectiveIX via Statista.