🎧 Smartphones Drive Podcast Usage
More than 23 million adults in the U.S. have listened to a #Podcast in the past month on a #Smartphone. That’s double the amount who listened on a computer in 2017.
Three years ago, the computer is where the largest podcast audience could be found.
From 2014 to 2017, the podcasting audience on smartphones increased by 157%. The growth of podcasting is being driven by #smartphones.
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
More than 23 million adults in the U.S. have listened to a #Podcast in the past month on a #Smartphone. That’s double the amount who listened on a computer in 2017.
Three years ago, the computer is where the largest podcast audience could be found.
From 2014 to 2017, the podcasting audience on smartphones increased by 157%. The growth of podcasting is being driven by #smartphones.
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
🎧 The Steady Rise of Podcasts
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
🎧 About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.
Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.
🦅 @PerspectiveIX via MarketingCharts.
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.
Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.
🦅 @PerspectiveIX via MarketingCharts.