What have you done, or are you doing something which you regard as strategic?

#Social #Question #Strategy

💡The more interest people show in your videos, the more likely it is that your videos will be recommended across YouTube 💡

How YouTube works in one sentence.

#YouTube #Strategy

Have you thought about how good Telegram search is?

What does it mean for your content strategy for example.

#Telegram #Strategy #Question

Another reason I think TEXT is a terrible idea in YouTube thumbnails: embeds.

You cannot control the shape of the space your video is displayed in. Therefore you cannot control the display of text contained in your YouTube thumbnail.

I would recommend not including text in YouTube thumbnails.

#YouTube #Strategy #Tip

I've written up some notes on my blog about setting up a new YouTube channel, using the @TeamFordzilla YouTube channel as an example.

#YouTube #Strategy

Discuss how to use hashtags on Telegram

I've written up how I think they could be thought of and used for channels.

Would love to hear your thoughts.

#Discuss #Strategy #Telegram

Is a picture worth a thousand words?

Maybe. Then this picture is a thousand words on what you should NOT do on YouTube.

What's your view? Comments here also show on the related blog post.

#Strategy #Fail #YouTube

YouTube hashtag pages

I wrote a bit about hashtags for YouTube last year. Now the hashtag pages have been fully rolled out.

The example pictured is for the @TeamFordzilla's hashtag.

I would expect YouTube to surface links to hashtag pages in more places in the near future, so it's definitely worth strategically adding hashtags to your video uploads in 2021.

#YouTube #Strategy

Strategy - Serve your audience

I've worked for Ford Europe for over a decade. As such my focus has always been on Ford's markets within Europe.

I recognise though that people who view communications I've posted on behalf of Ford Europe are also seen by people outside of Europe. What about them?

Although those people are not "my intended audience" they can still engage with Ford Europe. So I also strategically direct those people somewhere (fingers crossed) which is relevant to them.

Nearly 60% of those who have clicked on Ford.to/Ford (link used in FordEU's bio) were from the USA, so they are directed to Ford.com (The US site).

Elsewhere (outside of Europe) users are directed to Google News: ford.to/EUnews where Ford Europe's articles and video content is available.

Within Europe "my users" go to the relevant Ford national web portal.

The point I am trying to make is that there is a balance between what you want, which might be visits to a web page for example, and what is more appropriate for the viewer.

A good strategy in my opinion, serves your goals, but not at the expense of other users.

So although 70% of users have not been directed to "my destinations" I can still hope to have served them well.

#Strategy