If an image is worth a 1000 words ...

I hope that this image can help future publishers, for the @MyStadtKoeln network, to understand how each local channel is connected a group (for channel comments and more).

Here's hoping 🤓

View Followed Hashtags on Instagram

You have been able to "follow" a hashtag on Instagram for ages, but I cannot (now) for the life of me now see how to view all the hashtags followed by the account I am currently using.

Any tips?

#Instagram #Discussion

Robert Wallis - AMA

Ask Me Anything ... within reason 😉

Note, that there should always be a reason for posting on social media and that reason should be quite clear to viewers.

The reason for this post is that I would like to have a fun @RobertWallis related discussion appear on my "About Robert Wallis" page. I link to that page from my social profiles around the web.

So full disclosure: your "comments" along with my replies will also appear there.

So, having been as up-front as I think I can be .... ask-me-anything. Go!

At last some communication to address the lazy repliers directly.

🙏 #Telegram #Discussion - How to Reply ↩️

Find those contact joined Telegram notifications annoying? 😠

💡 Uncheck this! 😉

Settings > Notifications and Sounds.
#Telegram

Once you get it, it's really quite simple

One, Two, Thee views of the same message.

Get it?

Most people do not yet understand this, which is a bit of a roadblock. This unique implementation for "comments" offers some interesting possibilities. That is the discussion I would like to have here.
🤓

#Telegram #Discussion

THIS quote is worth thinking about ...

"By removing the manipulative algorithms that have become synonymous with 2010s technology platforms, Telegram channels restore transparency and integrity to public “one-to-many” communication."

If had to reduce down to one idea why I think that Telegram channels are a corporate or brand communication channel that is really worth considering, it would be because the user decides whether they want notifications for updates made to a channel.

Remember the first flush of social media back in the day, when a reasonable number of people would see updates from your Facebook page?

With a Telegram channel ALL followers who want notifications from a Telegram channel get notifications. That is a decent value proposition.

Quote source. #Telegram Social Media #Discussion

ONE social media feature that you would would like to see implemented.

What and where?
🤔

What social media knowledge, or understanding, do you see users most commonly lacking?

Twitter not embedding YouTube videos

I can't find any official response, but there are plenty of people asking why YouTube video links no longer embed the YouTube video in tweets where a YouTube link has been shared.

Fingers crossed this isn't permanent 🤞

#Twitter #Fail

Do you use TikTok? Do you like it?

Anything you'd like to share: tips, thoughts, examples etc, please share in the comments 🙏

#TikTok #Discussion

YouTube hashtag pages

I wrote a bit about hashtags for YouTube last year. Now the hashtag pages have been fully rolled out.

The example pictured is for the @TeamFordzilla's hashtag.

I would expect YouTube to surface links to hashtag pages in more places in the near future, so it's definitely worth strategically adding hashtags to your video uploads in 2021.

#YouTube #Strategy

Easy as 1. 2. 3.

Understand how channel comments work?

Leave a comment if it's all clear ..... or ...
Leave a comment if it's not quite clear yet.
🤔🤓👍

#Telegram #Feature

Strategy - Serve your audience

I've worked for Ford Europe for over a decade. As such my focus has always been on Ford's markets within Europe.

I recognise though that people who view communications I've posted on behalf of Ford Europe are also seen by people outside of Europe. What about them?

Although those people are not "my intended audience" they can still engage with Ford Europe. So I also strategically direct those people somewhere (fingers crossed) which is relevant to them.

Nearly 60% of those who have clicked on Ford.to/Ford (link used in FordEU's bio) were from the USA, so they are directed to Ford.com (The US site).

Elsewhere (outside of Europe) users are directed to Google News: ford.to/EUnews where Ford Europe's articles and video content is available.

Within Europe "my users" go to the relevant Ford national web portal.

The point I am trying to make is that there is a balance between what you want, which might be visits to a web page for example, and what is more appropriate for the viewer.

A good strategy in my opinion, serves your goals, but not at the expense of other users.

So although 70% of users have not been directed to "my destinations" I can still hope to have served them well.

#Strategy

Spot the odd one out
🤔

#Twitter #Fail

Facebook News launches in the UK

Going after Google News I guess.

Full details here.

#Facebook

Telegram System Limits

I've written the details up on my blog here. Would love to hear your comments.

Note that this discussion will be embedded and appear on the article too 👍

#Telegram #Discussion

What's good enough?

Do you employ any tactics to try to raise the value of how people engage with each other within your communities?

I find these kind of messages very low value, I'd like something more stimulating.

Is there anything that can be done, or should I just chill and let it pass?

Instagram Story highlights now function, on the desktop, in a similar fashion to the mobile App.

#Instagram