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Branding Challenges and How to Overcome?

Branding is NOT easy! There are many branding challenges one has to face as a brand owner. This article lists some of those and how to overcome them.

It is not just about giving a name or attractive logo or slogan.

It is one of the most challenging tasks you will ever face as a small business owner.

If you are able to manage these challenges you will be able to build your brand.

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Are you looking for someone to help on your dream project? Or are you a freelancer looking to get some gigs?
Create a space for your company’s brand and establish yourself an enterprise which develops quality offerings and delivers everlasting experiences.
Can you imagine a 17 year old starting it back in 1943? Could the founder have ever imagined or even could have set up a goal to be the world’s largest furniture retailer? No right? Let’s see what IKEA can teach us about branding!

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@BigBrandTree // @BigBrandTreeBot
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#freelancers What are the things you should keep in mind for pricing?
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Companies form co-branding alliance to fulfill following goals:
► Expanding customer base

► To make financial benefits

► Respond to the expressed and latent needs of customers

► To strengthen its competitive position

► Introduce a new product with a strong image

► Creating a new customer perceived value

► To gain operational benefits

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So, we were working on one of the number one mass-market automotive brands. It originates from Korea and has a worldwide presence.

Unfortunately happened to be a double work for us because suddenly they realised that they didn't brief us on about their brand guidelines. We had to change the whole course and it's right now under management review. Barely slept for 4 hours.
What's that one thing you want to see improved in your boss/client/job?

Any twitterati here? Share your wisdom in comments below about twitter and what do you do to get more engagement?
Hello there, please reach out for any PPT (PowerPoint) related work. Have worked with some top brands like Samsung, Honda, KIA, Lenovo, Adobe, Google and many more.