📣 CaixaBank rolls out metaverse initiative to promote sustainability
Spanish lender CaixaBank is leading the way among European banks in its innovative use of the metaverse. And now it is bringing together its use of virtual reality to promote two other core priorities for the bank. Visitors to the branches between 20 and 27 April will be able to participate in a virtual reality experience that will help them to become aware of how to contribute to creating a cleaner and more sustainable world. The activity will consist of a virtual tour in which participants will have to overcome a series of challenges in different natural environments. Participating customers will virtually enter forests, beaches, and even the bottom of the sea, to solve missions that will help them raise awareness about the need to care for the environment. In order to participate, customers must register in advance through digital channels or at the ‘all in one’ centers themselves. Through virtual reality, the entity will raise awareness in a fun and didactic way about how to contribute to creating a cleaner and more sustainable world.
Spanish lender CaixaBank is leading the way among European banks in its innovative use of the metaverse. And now it is bringing together its use of virtual reality to promote two other core priorities for the bank. Visitors to the branches between 20 and 27 April will be able to participate in a virtual reality experience that will help them to become aware of how to contribute to creating a cleaner and more sustainable world. The activity will consist of a virtual tour in which participants will have to overcome a series of challenges in different natural environments. Participating customers will virtually enter forests, beaches, and even the bottom of the sea, to solve missions that will help them raise awareness about the need to care for the environment. In order to participate, customers must register in advance through digital channels or at the ‘all in one’ centers themselves. Through virtual reality, the entity will raise awareness in a fun and didactic way about how to contribute to creating a cleaner and more sustainable world.
📣 Nestle Cereals becomes first breakfast cereal business to enter the Metaverse
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading breakfast cereal business in the world, is taking fans beyond the cereal bowl with an interactive metaverse experience. The Nestlé Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. “Living up to our purpose to “Make Breakfast Better”, we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions”. said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa. “Our Nestlé Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading breakfast cereal business in the world, is taking fans beyond the cereal bowl with an interactive metaverse experience. The Nestlé Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. “Living up to our purpose to “Make Breakfast Better”, we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions”. said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa. “Our Nestlé Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.
AI Will 'Accelerate' the Metaverse, Empower Creators: The Sandbox Co-Founder
The use of artificial intelligence, or AI, may speed up the pace at which original work is created in the metaverse, said Sebastian Borget, co-founder of The Sandbox and a speaker at Consensus 2023. “What used to take days before, from ideation and conception, can now take just a matter of seconds,” Borget told CoinDesk.
The Sandbox, a culture and entertainment platform, is a user-generated and virtual gaming tool where users can build, own and sell their gaming experiences. The Hong Kong-based platform’s Game Client was installed over 1.3 million times last year, and has a digital presence in countries including Japan, China, Dubai and Saudi Arabia, Borget said. AI has garnered widespread attention. Some of its use cases, including ChatGPT’s text generator, have been met with warm and not so warm reactions.
The use of artificial intelligence, or AI, may speed up the pace at which original work is created in the metaverse, said Sebastian Borget, co-founder of The Sandbox and a speaker at Consensus 2023. “What used to take days before, from ideation and conception, can now take just a matter of seconds,” Borget told CoinDesk.
The Sandbox, a culture and entertainment platform, is a user-generated and virtual gaming tool where users can build, own and sell their gaming experiences. The Hong Kong-based platform’s Game Client was installed over 1.3 million times last year, and has a digital presence in countries including Japan, China, Dubai and Saudi Arabia, Borget said. AI has garnered widespread attention. Some of its use cases, including ChatGPT’s text generator, have been met with warm and not so warm reactions.
📣 STEM Metaverse launches summer camp for young learners
Ed-tech platform STEM Metaverse has announced the launch of its three-month long online summer camp starting from April 18, 2023. The camp is designed for young learners to help them learn valuable skills and make the most of their summer, an official release said. This camp is accessible to students in PAN India and offers a range of fun and engaging activities that encourage experiential learning, the release added. The camp activities are divided into two parts – Explorer and Advance. The Explorer camp is meant for students who want to try out a new skill and see if it interests them, while the Advance camp enables students to dive deeper into their programme of choice. The Explorer camp gives a feel of a variety of programmes suh as Creative Writing, Code a Game, Robotics, Indian Art forms, YouTubing and Become a Young Scientist, and Solving a Murder Mystery. The Advanced Camp, on the other hand, is best suited for Middle schoolers. It is outcome oriented and gives students a detailed and practical understanding, with programmes such as Becoming a Published Author, Building an App-controlled Car, Advance Python, Decrypting Algorithms, and Acrylic Painting.
Ed-tech platform STEM Metaverse has announced the launch of its three-month long online summer camp starting from April 18, 2023. The camp is designed for young learners to help them learn valuable skills and make the most of their summer, an official release said. This camp is accessible to students in PAN India and offers a range of fun and engaging activities that encourage experiential learning, the release added. The camp activities are divided into two parts – Explorer and Advance. The Explorer camp is meant for students who want to try out a new skill and see if it interests them, while the Advance camp enables students to dive deeper into their programme of choice. The Explorer camp gives a feel of a variety of programmes suh as Creative Writing, Code a Game, Robotics, Indian Art forms, YouTubing and Become a Young Scientist, and Solving a Murder Mystery. The Advanced Camp, on the other hand, is best suited for Middle schoolers. It is outcome oriented and gives students a detailed and practical understanding, with programmes such as Becoming a Published Author, Building an App-controlled Car, Advance Python, Decrypting Algorithms, and Acrylic Painting.
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Universal Music Group has taken action against the viral AI generated song featuring Drake & The Weeknd's 'vocals,' with the RIAA removing all instances of the song from every social and streaming platform on the Internet.
UMG called it fraud, asking "which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation."
UMG called it fraud, asking "which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation."
🖼 PUBG developer's NFT metaverse platform is coming this year and still sounds like nonsense
PUBG developer Krafton announced that it was getting its hands dirty with NFTs and metaverse shenanigans last year, and it looks like its plans are coming to fruition. The metaverse platform, which has the working title Migaloo, is due to launch this year. Like so many NFT and metaverse projects, the initial announcement was pretty vague, offering no real indication what prospective players could expect. Over a year later, and with its arrival on the horizon, nothing seems to have changed. So far, so vague. What sort of things will it be possible to build? And why would anyone want to buy them? The concept of user-generated content is ancient now, so at the moment all that Krafton is offering is a way to sell your stuff, which itself is hardly revolutionary. It's also not clear how it's going to stand out from the other metaverse and NFT projects floating around. "[I]t promises to be a new metaverse platform that incentivizes creators and offers transparency in transactions and settlements," the announcement adds, but again, this is all pretty woolly. It's just so easy to be incredibly sceptical of these kinds of announcements because they all sound like half-baked snake oil pitches that lack specifics and always fail to answer the basic question of why this needs to exist.
PUBG developer Krafton announced that it was getting its hands dirty with NFTs and metaverse shenanigans last year, and it looks like its plans are coming to fruition. The metaverse platform, which has the working title Migaloo, is due to launch this year. Like so many NFT and metaverse projects, the initial announcement was pretty vague, offering no real indication what prospective players could expect. Over a year later, and with its arrival on the horizon, nothing seems to have changed. So far, so vague. What sort of things will it be possible to build? And why would anyone want to buy them? The concept of user-generated content is ancient now, so at the moment all that Krafton is offering is a way to sell your stuff, which itself is hardly revolutionary. It's also not clear how it's going to stand out from the other metaverse and NFT projects floating around. "[I]t promises to be a new metaverse platform that incentivizes creators and offers transparency in transactions and settlements," the announcement adds, but again, this is all pretty woolly. It's just so easy to be incredibly sceptical of these kinds of announcements because they all sound like half-baked snake oil pitches that lack specifics and always fail to answer the basic question of why this needs to exist.
💰 Entertainment Industry Veteran Praises $SHIB Metaverse’s Potential for Hollywood
Shiba Inu ($SHIB), a decentralized cryptocurrency project inspired by the popular internet meme of the Shiba Inu dog breed, has made significant strides in its “SHIB: The Metaverse” project. The team behind the project recently released an update on the development’s progress, which includes structural changes, new designs, and a modified roadmap. The team aims to have several areas of the Metaverse accessible to users by the end of 2023. The team has significantly improved the development infrastructure of SHIB – The Metaverse, focusing on providing users with a more photorealistic experience. To achieve this, the team has adopted Unreal Engine 5.1, which has streamlined their workflow process and reduced the time spent on troubleshooting. The team is working on developing several tools to enhance the user experience, including the Plot Builder and the Avatar Builder. The team also shared a sneak peek of the next Hub to be revealed, Rocket Pond, which promises to take users to new heights and offers a glimpse of the Metaverse’s expansive world.
Shiba Inu ($SHIB), a decentralized cryptocurrency project inspired by the popular internet meme of the Shiba Inu dog breed, has made significant strides in its “SHIB: The Metaverse” project. The team behind the project recently released an update on the development’s progress, which includes structural changes, new designs, and a modified roadmap. The team aims to have several areas of the Metaverse accessible to users by the end of 2023. The team has significantly improved the development infrastructure of SHIB – The Metaverse, focusing on providing users with a more photorealistic experience. To achieve this, the team has adopted Unreal Engine 5.1, which has streamlined their workflow process and reduced the time spent on troubleshooting. The team is working on developing several tools to enhance the user experience, including the Plot Builder and the Avatar Builder. The team also shared a sneak peek of the next Hub to be revealed, Rocket Pond, which promises to take users to new heights and offers a glimpse of the Metaverse’s expansive world.
Former President @realdonaldtrump is back on Instagram - and his first 4 posts he made were to promote his digital trading cards.
A second collection was just dropped, totaling 47,000 NFTs that cost $99 each.
They all sold out within 24 hours.
Anyone who bought 47 of these NFTs would have been eligible for dinner with Trump at his Mar-a-Lago estate in Florida.
A second collection was just dropped, totaling 47,000 NFTs that cost $99 each.
They all sold out within 24 hours.
Anyone who bought 47 of these NFTs would have been eligible for dinner with Trump at his Mar-a-Lago estate in Florida.
📣 Marvel Studios Founder Announced The Release Of NFT Collection
According to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito. Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price. It is a prominent approach in financial markets and has gained popularity in the NFT industry owing to its simplicity and transparency. The Ekos Genesis Art Collection is the newest addition to the thriving NFT market, and it comprises one-of-a-kind artwork from a diverse group of brilliant artists.
According to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito. Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price. It is a prominent approach in financial markets and has gained popularity in the NFT industry owing to its simplicity and transparency. The Ekos Genesis Art Collection is the newest addition to the thriving NFT market, and it comprises one-of-a-kind artwork from a diverse group of brilliant artists.
🤟 Yuga Labs Wins Battle With The Impersonator Ryder Ripps
Yuga Labs, the creators of the Bored Ape Yacht Club (BAYC), has won a significant legal fight with Ryder Ripps, the co-creator of the copycat NFT project RR/BAYC. Yuga Labs sued content producer Ryder Ripps and the NFT RR/BAYC collection in mid-2022, saying he infringed on intellectual property rights by advertising “similar” digital art pieces, such as the Bored Apes Yacht Club (BAYC) collection, in order to fool viewers and benefit themselves. In May 2022, Ryder Ripps and Jeremy Cahen produced the BAYC derivative NFT collection RR/BAYC as a parody and protested against Yuga Laboratories. The project makes extensive use of footage from the BAYC NFTs. On February 6, 2023, Thomas Lehman, a smart contract developer and the owner of a website that sells counterfeit collections agreed to a settlement with Yuga Labs to end the legal struggle. Yuga Labs desires to hold Mr. Ripps and Mr. Cahen responsible for their violation via an evil and unjustified campaign of falsehoods, and Mr. Lehman’s rejection of their acts is appreciated. Nevertheless, the transaction seems to have failed.
Yuga Labs, the creators of the Bored Ape Yacht Club (BAYC), has won a significant legal fight with Ryder Ripps, the co-creator of the copycat NFT project RR/BAYC. Yuga Labs sued content producer Ryder Ripps and the NFT RR/BAYC collection in mid-2022, saying he infringed on intellectual property rights by advertising “similar” digital art pieces, such as the Bored Apes Yacht Club (BAYC) collection, in order to fool viewers and benefit themselves. In May 2022, Ryder Ripps and Jeremy Cahen produced the BAYC derivative NFT collection RR/BAYC as a parody and protested against Yuga Laboratories. The project makes extensive use of footage from the BAYC NFTs. On February 6, 2023, Thomas Lehman, a smart contract developer and the owner of a website that sells counterfeit collections agreed to a settlement with Yuga Labs to end the legal struggle. Yuga Labs desires to hold Mr. Ripps and Mr. Cahen responsible for their violation via an evil and unjustified campaign of falsehoods, and Mr. Lehman’s rejection of their acts is appreciated. Nevertheless, the transaction seems to have failed.
📣 Blur fixes bug, affected NFT traders to get big bonuses
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later at 11:05 pm PT. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted. The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional. However, others were concerned about the security of funds on their platform. Blur offered traders a 50% refund after a user lost 70 ETH due to an issue with the user interface.
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later at 11:05 pm PT. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted. The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional. However, others were concerned about the security of funds on their platform. Blur offered traders a 50% refund after a user lost 70 ETH due to an issue with the user interface.
Marvel Studios Founder Announced The Release Of NFT Collection
According to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito.
Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price.
According to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito.
Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price.
📣 Adidas Steps Into the Metaverse with NFT-Inspired Collection
Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion. Louis Vuitton is also exploring the world of NFTs with its new “LV League” project. The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology. Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs.
Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion. Louis Vuitton is also exploring the world of NFTs with its new “LV League” project. The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology. Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs.
Blur fixes bug, affected NFT traders to get big bonuses
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.
The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional.
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.
The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional.
📣 L’Oréal Professionnel gets voluminous with new metaverse hairstyle drop
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Apple's much-anticipated Reality Pro is rumored to be announced at WWDC in June.