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​📣 Marvel Studios Founder Announced The Release Of NFT Collection

According
to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito. Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price. It is a prominent approach in financial markets and has gained popularity in the NFT industry owing to its simplicity and transparency. The Ekos Genesis Art Collection is the newest addition to the thriving NFT market, and it comprises one-of-a-kind artwork from a diverse group of brilliant artists.
​🤟 Yuga Labs Wins Battle With The Impersonator Ryder Ripps

Yuga
Labs, the creators of the Bored Ape Yacht Club (BAYC), has won a significant legal fight with Ryder Ripps, the co-creator of the copycat NFT project RR/BAYC. Yuga Labs sued content producer Ryder Ripps and the NFT RR/BAYC collection in mid-2022, saying he infringed on intellectual property rights by advertising “similar” digital art pieces, such as the Bored Apes Yacht Club (BAYC) collection, in order to fool viewers and benefit themselves. In May 2022, Ryder Ripps and Jeremy Cahen produced the BAYC derivative NFT collection RR/BAYC as a parody and protested against Yuga Laboratories. The project makes extensive use of footage from the BAYC NFTs. On February 6, 2023, Thomas Lehman, a smart contract developer and the owner of a website that sells counterfeit collections agreed to a settlement with Yuga Labs to end the legal struggle. Yuga Labs desires to hold Mr. Ripps and Mr. Cahen responsible for their violation via an evil and unjustified campaign of falsehoods, and Mr. Lehman’s rejection of their acts is appreciated. Nevertheless, the transaction seems to have failed.
​📣 Blur fixes bug, affected NFT traders to get big bonuses

Blur
’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later at 11:05 pm PT.  Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.  The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional. However, others were concerned about the security of funds on their platform. Blur offered traders a 50% refund after a user lost 70 ETH due to an issue with the user interface.
Marvel Studios Founder Announced The Release Of NFT Collection

According to CoinDesk, Mythos Studios, an intellectual property (IP) entertainment firm formed by David Maisel, the founding chairman of Marvel Studios, has announced the release of the Ekos Genesis Art Collection, which is currently available in a virtual gallery at ekos.io. The auction will run 88 minutes and celebrates the 15th anniversary of the theatrical premiere of “Iron Man,” the first picture in the Marvel Cinematic Universe, for producer Louis D’Esposito.

Bidding will begin at 10 Ether (ETH) and then decline by 0.5 ETH every four minutes until the price reaches 0.5 ETH. If the whole collection has not already sold out, the price will be reduced to 0.2 ETH during the last eight minutes of the auction. A Dutch auction is a sort of auction in which the price begins high and gradually drops until a bidder accepts the current price.
​📣 Adidas Steps Into the Metaverse with NFT-Inspired Collection

Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion. Louis Vuitton is also exploring the world of NFTs with its new “LV League” project.  The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology. Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs.
Blur fixes bug, affected NFT traders to get big bonuses

Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.

The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional.
​📣 L’Oréal Professionnel gets voluminous with new metaverse hairstyle drop

Collectively
dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Apple's much-anticipated Reality Pro is rumored to be announced at WWDC in June.
​❕ The Sandbox partners with Ledger Enterprise to secure metaverse businesses

Decentralized
metaverse platform The Sandbox will partner with security solution provider Ledger Enterprise to develop security integration for its partners, who will get their nonfungible token collections migrated to the Ledger wallet.  The Sandbox announced the partnership in its official blog on April 23. The collaboration will include several initiatives. The Sandbox will appear as a DApp on Ledger Enterprise, and a certain widget will also be integrated in the Ledger Live desktop application. All NFTs in The Sandbox collection wallet will be transferred to the Ledger Enterprise wallet. Apart from that, as the release emphasizes, The Sandbox will recommend Ledger Enterprise to its LAND owner ecosystem, while Ledger will promote The Sandbox metaverse to its clients. The initiative extends the recently established partnership between The Sandbox and Ledger to promote crypto education in the metaverse. In 2022, companies have tried to work together for the first time, promoting crypto security education through a game, called School of Block, in The Sandbox’s Metaverse. According to the VP of communications at The Sandbox, Ariel Wengroff, the company was “thrilled” with this experience.
Bored Ape Yacht Club Copycats Dealt Legal Blow by US Court

The hugely popular non-fungible token (NFT) maker of Bored Ape, Yuga Labs, has recently won its case against copycat Ryder Ripps. According to court documents, Yuga Labs is said to have won on all counts. The creator of the largest non-fungible token (NFT) ecosystem comprising the famous Bored Ape Yacht Club, recently won a landslide over Ryder Ripps and his cohorts. The legal tussle which began last summer seems to have turned in the face of Yuga Labs.

According to court documents, Yuga Labs has won its case against the copycats of its Bored Ape digital collectible on the cause of infringement.The court also sided with Yuga Labs, ruling that the copycats committed false destination of origin and that the defendant's free speech claims were not tenable in this case.
​📣 Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign

Adidas
is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.
Mark Zuckerberg is hyper-focused on generative AI, and is stewarding Meta towards harnessing its power.

According to Zuck, Meta sees “an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."

Zuck went on to say that generative AI is “literally going to touch every single one of our products.”

Meta's Reality Labs continued to report a loss in its metaverse pursuits, totaling a net loss of $4B last quarter.

In spite of its lackluster numbers, Meta is not giving up on the metaverse. Zuck said the “narrative that has developed that Meta is moving away from the metaverse” is “not accurate.”
​🖼 William Shatner Warps Into Web3 With ‘Infinite Connections’ NFT Release

The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations. Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities. "NFTs are slowly becoming more artistic," Shatner said backstage at the conference. "These, developed by Orange Comet, are among the most artistic that I've ever seen.". The company has also worked with former National Basketball Association star Scottie Pippen.