📣 Adidas Steps Into the Metaverse with NFT-Inspired Collection
Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion. Louis Vuitton is also exploring the world of NFTs with its new “LV League” project. The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology. Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs.
Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion. Louis Vuitton is also exploring the world of NFTs with its new “LV League” project. The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology. Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs.
Blur fixes bug, affected NFT traders to get big bonuses
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.
The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional.
Blur’s chief executive officer (CEO), Pacman, has released a statement confirming that they had detected a bug at around 8 pm PT. Afterward, they disabled the bid to accept a functionality. In 30 minutes, 36 affected bids were received. The team fixed the issue and bids were enabled 30 minutes later. Meanwhile, bids above the floor will be canceled automatically before enabling bids are accepted.
The affected traders will be refunded twice the difference between their bid price and the proper top bid in ethereum (ETH). For example, if the top bid was 14.5 ETH and the affected bid accepted price was 15.5 ETH, the refund will be 2 ETH. The affected traders will, however, not need to sell their NFTs to get the refund, as Blur will send the amount within 24 hours. The announcement’s response was mostly positive, with most enthusiasts calling it a “classy move” and professional.
📣 L’Oréal Professionnel gets voluminous with new metaverse hairstyle drop
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Apple's much-anticipated Reality Pro is rumored to be announced at WWDC in June.
❕ The Sandbox partners with Ledger Enterprise to secure metaverse businesses
Decentralized metaverse platform The Sandbox will partner with security solution provider Ledger Enterprise to develop security integration for its partners, who will get their nonfungible token collections migrated to the Ledger wallet. The Sandbox announced the partnership in its official blog on April 23. The collaboration will include several initiatives. The Sandbox will appear as a DApp on Ledger Enterprise, and a certain widget will also be integrated in the Ledger Live desktop application. All NFTs in The Sandbox collection wallet will be transferred to the Ledger Enterprise wallet. Apart from that, as the release emphasizes, The Sandbox will recommend Ledger Enterprise to its LAND owner ecosystem, while Ledger will promote The Sandbox metaverse to its clients. The initiative extends the recently established partnership between The Sandbox and Ledger to promote crypto education in the metaverse. In 2022, companies have tried to work together for the first time, promoting crypto security education through a game, called School of Block, in The Sandbox’s Metaverse. According to the VP of communications at The Sandbox, Ariel Wengroff, the company was “thrilled” with this experience.
Decentralized metaverse platform The Sandbox will partner with security solution provider Ledger Enterprise to develop security integration for its partners, who will get their nonfungible token collections migrated to the Ledger wallet. The Sandbox announced the partnership in its official blog on April 23. The collaboration will include several initiatives. The Sandbox will appear as a DApp on Ledger Enterprise, and a certain widget will also be integrated in the Ledger Live desktop application. All NFTs in The Sandbox collection wallet will be transferred to the Ledger Enterprise wallet. Apart from that, as the release emphasizes, The Sandbox will recommend Ledger Enterprise to its LAND owner ecosystem, while Ledger will promote The Sandbox metaverse to its clients. The initiative extends the recently established partnership between The Sandbox and Ledger to promote crypto education in the metaverse. In 2022, companies have tried to work together for the first time, promoting crypto security education through a game, called School of Block, in The Sandbox’s Metaverse. According to the VP of communications at The Sandbox, Ariel Wengroff, the company was “thrilled” with this experience.
Bored Ape Yacht Club Copycats Dealt Legal Blow by US Court
The hugely popular non-fungible token (NFT) maker of Bored Ape, Yuga Labs, has recently won its case against copycat Ryder Ripps. According to court documents, Yuga Labs is said to have won on all counts. The creator of the largest non-fungible token (NFT) ecosystem comprising the famous Bored Ape Yacht Club, recently won a landslide over Ryder Ripps and his cohorts. The legal tussle which began last summer seems to have turned in the face of Yuga Labs.
According to court documents, Yuga Labs has won its case against the copycats of its Bored Ape digital collectible on the cause of infringement.The court also sided with Yuga Labs, ruling that the copycats committed false destination of origin and that the defendant's free speech claims were not tenable in this case.
The hugely popular non-fungible token (NFT) maker of Bored Ape, Yuga Labs, has recently won its case against copycat Ryder Ripps. According to court documents, Yuga Labs is said to have won on all counts. The creator of the largest non-fungible token (NFT) ecosystem comprising the famous Bored Ape Yacht Club, recently won a landslide over Ryder Ripps and his cohorts. The legal tussle which began last summer seems to have turned in the face of Yuga Labs.
According to court documents, Yuga Labs has won its case against the copycats of its Bored Ape digital collectible on the cause of infringement.The court also sided with Yuga Labs, ruling that the copycats committed false destination of origin and that the defendant's free speech claims were not tenable in this case.
📣 Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign
Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.
Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.
Mark Zuckerberg is hyper-focused on generative AI, and is stewarding Meta towards harnessing its power.
According to Zuck, Meta sees “an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."
Zuck went on to say that generative AI is “literally going to touch every single one of our products.”
Meta's Reality Labs continued to report a loss in its metaverse pursuits, totaling a net loss of $4B last quarter.
In spite of its lackluster numbers, Meta is not giving up on the metaverse. Zuck said the “narrative that has developed that Meta is moving away from the metaverse” is “not accurate.”
According to Zuck, Meta sees “an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."
Zuck went on to say that generative AI is “literally going to touch every single one of our products.”
Meta's Reality Labs continued to report a loss in its metaverse pursuits, totaling a net loss of $4B last quarter.
In spite of its lackluster numbers, Meta is not giving up on the metaverse. Zuck said the “narrative that has developed that Meta is moving away from the metaverse” is “not accurate.”
🖼 William Shatner Warps Into Web3 With ‘Infinite Connections’ NFT Release
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations. Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities. "NFTs are slowly becoming more artistic," Shatner said backstage at the conference. "These, developed by Orange Comet, are among the most artistic that I've ever seen.". The company has also worked with former National Basketball Association star Scottie Pippen.
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations. Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities. "NFTs are slowly becoming more artistic," Shatner said backstage at the conference. "These, developed by Orange Comet, are among the most artistic that I've ever seen.". The company has also worked with former National Basketball Association star Scottie Pippen.
Solana NFT Market Tensor Overtakes Magic Eden In Trading Volume For The First Time
According to Flipside, on April 26, the Solana NFT Tensor market overtook Magic Eden for the first time in terms of single-day trading volume, accounting for approximately 51% of the daily trading volume of the Solana NFT market. Since announcing the funding in early March and adopting the same strategy as Blur, Tensor’s transaction volume and active users have increased significantly. In April, cumulative active users reached 20,000, a new high.
Tensor is an NFT marketplace built on the Solana blockchain (just like Blur on Ethereum), and Tensor’s first season, which kicked off September 22, 2022, ended a month and a half ago.Tensor organizes airdrops that will reward you when you meet certain conditions to incentivize users. This season, they will reward users with new rewards, which will increase activity.
According to Flipside, on April 26, the Solana NFT Tensor market overtook Magic Eden for the first time in terms of single-day trading volume, accounting for approximately 51% of the daily trading volume of the Solana NFT market. Since announcing the funding in early March and adopting the same strategy as Blur, Tensor’s transaction volume and active users have increased significantly. In April, cumulative active users reached 20,000, a new high.
Tensor is an NFT marketplace built on the Solana blockchain (just like Blur on Ethereum), and Tensor’s first season, which kicked off September 22, 2022, ended a month and a half ago.Tensor organizes airdrops that will reward you when you meet certain conditions to incentivize users. This season, they will reward users with new rewards, which will increase activity.
🖼 NFT Sales Pump 5.4% To $178M This Last Week Of April
According to CryptoSlam, an on-chain market data aggregator, the non-fungible token has experienced a sharp increase in trading sales this week, surging more than 5% in the past seven days. The NFT market has attracted a trading sales volume of more than $178 million. Ethereum-based NFT products dominated the NFT market, attracting trading sales revenue of more than $100 million. However, its sales have plummeted by 14.13%. Solana NFTs distantly followed, raking in just $38 million in the past seven days. Its trading sales volume has soared by 1.2%. Non-fungible tokens hosted on Polygon, an Ethereum scaling solution network, have raised $7.4 million in the past seven days. Nonetheless, Polygon NFTs have fallen short in trading sales volume, flipping more than 51% this week. The remaining percentage has been shared among other networks, including Immutable X, BNB Chain, and Cardano. The number of investors who bought non-fungible tokens has risen this week, soaring more than 33% in the past seven days.
According to CryptoSlam, an on-chain market data aggregator, the non-fungible token has experienced a sharp increase in trading sales this week, surging more than 5% in the past seven days. The NFT market has attracted a trading sales volume of more than $178 million. Ethereum-based NFT products dominated the NFT market, attracting trading sales revenue of more than $100 million. However, its sales have plummeted by 14.13%. Solana NFTs distantly followed, raking in just $38 million in the past seven days. Its trading sales volume has soared by 1.2%. Non-fungible tokens hosted on Polygon, an Ethereum scaling solution network, have raised $7.4 million in the past seven days. Nonetheless, Polygon NFTs have fallen short in trading sales volume, flipping more than 51% this week. The remaining percentage has been shared among other networks, including Immutable X, BNB Chain, and Cardano. The number of investors who bought non-fungible tokens has risen this week, soaring more than 33% in the past seven days.
William Shatner Warps Into Web3 With ‘Infinite Connections’ NFT Release
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations.
Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities.
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations.
Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities.
📣 A virtual Eva Herzigová has become the Metaverse's first supermodel
Czech supermodel Eva Herzigová turned 50 earlier this year, but her likeness will live on forever thanks to innovative digital technology. The model, famed for her collaboration with WonderBra, has now become the world's first MetaHuman supermodel, a realistic digital human created in Unreal Engine and set to play a pivotal role in the future of digital fashion. Herzigová’s digital likeness has been crafted through a collaboration between talent agency Unsigned and virtual production studio Dimension. The 3D MetaHuman was generated from data captured by a 70-camera rig, allowing character artists to faithfully recreate the model’s appearance in real-time. The team then styled Herzigová’s digital avatar with virtual clothing, hair, and makeup to ensure her likeness was captured perfectly. The Czech model also participated in a motion capture shoot, where state-of-the-art technology captured the movement of her body, face, and signature walk.
Czech supermodel Eva Herzigová turned 50 earlier this year, but her likeness will live on forever thanks to innovative digital technology. The model, famed for her collaboration with WonderBra, has now become the world's first MetaHuman supermodel, a realistic digital human created in Unreal Engine and set to play a pivotal role in the future of digital fashion. Herzigová’s digital likeness has been crafted through a collaboration between talent agency Unsigned and virtual production studio Dimension. The 3D MetaHuman was generated from data captured by a 70-camera rig, allowing character artists to faithfully recreate the model’s appearance in real-time. The team then styled Herzigová’s digital avatar with virtual clothing, hair, and makeup to ensure her likeness was captured perfectly. The Czech model also participated in a motion capture shoot, where state-of-the-art technology captured the movement of her body, face, and signature walk.
