📣 L’Oréal Professionnel gets voluminous with new metaverse hairstyle drop
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics. And that seems to be precisely the point – after all, physical laws need not apply in the metaverse. The ‘Gravitas’ campaign was developed in partnership with Wunderman Thompson, an agency that has long been bullish on the metaverse. This isn’t L’Oréal’s first virtual rodeo. In November, L’Oréal Group – parent company to L’Oréal Professionnel – announced that it had launched five virtual hairstyles on Ready Player Me, a virtual avatar creation platform whose title is a play on the novel-turned-film Ready Player One. The results from the November campaign have apparently been promising enough to warrant the brand investing more heavily into its metaverse efforts. “Thanks to the success of this first launch,” L’Oréal Professionnel wrote in the press release, “the [‘Gravitas’] launch will go one step further, making [L’Oréal Professionnel].
Apple's much-anticipated Reality Pro is rumored to be announced at WWDC in June.
❕ The Sandbox partners with Ledger Enterprise to secure metaverse businesses
Decentralized metaverse platform The Sandbox will partner with security solution provider Ledger Enterprise to develop security integration for its partners, who will get their nonfungible token collections migrated to the Ledger wallet. The Sandbox announced the partnership in its official blog on April 23. The collaboration will include several initiatives. The Sandbox will appear as a DApp on Ledger Enterprise, and a certain widget will also be integrated in the Ledger Live desktop application. All NFTs in The Sandbox collection wallet will be transferred to the Ledger Enterprise wallet. Apart from that, as the release emphasizes, The Sandbox will recommend Ledger Enterprise to its LAND owner ecosystem, while Ledger will promote The Sandbox metaverse to its clients. The initiative extends the recently established partnership between The Sandbox and Ledger to promote crypto education in the metaverse. In 2022, companies have tried to work together for the first time, promoting crypto security education through a game, called School of Block, in The Sandbox’s Metaverse. According to the VP of communications at The Sandbox, Ariel Wengroff, the company was “thrilled” with this experience.
Decentralized metaverse platform The Sandbox will partner with security solution provider Ledger Enterprise to develop security integration for its partners, who will get their nonfungible token collections migrated to the Ledger wallet. The Sandbox announced the partnership in its official blog on April 23. The collaboration will include several initiatives. The Sandbox will appear as a DApp on Ledger Enterprise, and a certain widget will also be integrated in the Ledger Live desktop application. All NFTs in The Sandbox collection wallet will be transferred to the Ledger Enterprise wallet. Apart from that, as the release emphasizes, The Sandbox will recommend Ledger Enterprise to its LAND owner ecosystem, while Ledger will promote The Sandbox metaverse to its clients. The initiative extends the recently established partnership between The Sandbox and Ledger to promote crypto education in the metaverse. In 2022, companies have tried to work together for the first time, promoting crypto security education through a game, called School of Block, in The Sandbox’s Metaverse. According to the VP of communications at The Sandbox, Ariel Wengroff, the company was “thrilled” with this experience.
Bored Ape Yacht Club Copycats Dealt Legal Blow by US Court
The hugely popular non-fungible token (NFT) maker of Bored Ape, Yuga Labs, has recently won its case against copycat Ryder Ripps. According to court documents, Yuga Labs is said to have won on all counts. The creator of the largest non-fungible token (NFT) ecosystem comprising the famous Bored Ape Yacht Club, recently won a landslide over Ryder Ripps and his cohorts. The legal tussle which began last summer seems to have turned in the face of Yuga Labs.
According to court documents, Yuga Labs has won its case against the copycats of its Bored Ape digital collectible on the cause of infringement.The court also sided with Yuga Labs, ruling that the copycats committed false destination of origin and that the defendant's free speech claims were not tenable in this case.
The hugely popular non-fungible token (NFT) maker of Bored Ape, Yuga Labs, has recently won its case against copycat Ryder Ripps. According to court documents, Yuga Labs is said to have won on all counts. The creator of the largest non-fungible token (NFT) ecosystem comprising the famous Bored Ape Yacht Club, recently won a landslide over Ryder Ripps and his cohorts. The legal tussle which began last summer seems to have turned in the face of Yuga Labs.
According to court documents, Yuga Labs has won its case against the copycats of its Bored Ape digital collectible on the cause of infringement.The court also sided with Yuga Labs, ruling that the copycats committed false destination of origin and that the defendant's free speech claims were not tenable in this case.
📣 Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign
Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.
Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign. The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3. The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem. Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.
Mark Zuckerberg is hyper-focused on generative AI, and is stewarding Meta towards harnessing its power.
According to Zuck, Meta sees “an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."
Zuck went on to say that generative AI is “literally going to touch every single one of our products.”
Meta's Reality Labs continued to report a loss in its metaverse pursuits, totaling a net loss of $4B last quarter.
In spite of its lackluster numbers, Meta is not giving up on the metaverse. Zuck said the “narrative that has developed that Meta is moving away from the metaverse” is “not accurate.”
According to Zuck, Meta sees “an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."
Zuck went on to say that generative AI is “literally going to touch every single one of our products.”
Meta's Reality Labs continued to report a loss in its metaverse pursuits, totaling a net loss of $4B last quarter.
In spite of its lackluster numbers, Meta is not giving up on the metaverse. Zuck said the “narrative that has developed that Meta is moving away from the metaverse” is “not accurate.”
🖼 William Shatner Warps Into Web3 With ‘Infinite Connections’ NFT Release
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations. Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities. "NFTs are slowly becoming more artistic," Shatner said backstage at the conference. "These, developed by Orange Comet, are among the most artistic that I've ever seen.". The company has also worked with former National Basketball Association star Scottie Pippen.
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations. Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities. "NFTs are slowly becoming more artistic," Shatner said backstage at the conference. "These, developed by Orange Comet, are among the most artistic that I've ever seen.". The company has also worked with former National Basketball Association star Scottie Pippen.
Solana NFT Market Tensor Overtakes Magic Eden In Trading Volume For The First Time
According to Flipside, on April 26, the Solana NFT Tensor market overtook Magic Eden for the first time in terms of single-day trading volume, accounting for approximately 51% of the daily trading volume of the Solana NFT market. Since announcing the funding in early March and adopting the same strategy as Blur, Tensor’s transaction volume and active users have increased significantly. In April, cumulative active users reached 20,000, a new high.
Tensor is an NFT marketplace built on the Solana blockchain (just like Blur on Ethereum), and Tensor’s first season, which kicked off September 22, 2022, ended a month and a half ago.Tensor organizes airdrops that will reward you when you meet certain conditions to incentivize users. This season, they will reward users with new rewards, which will increase activity.
According to Flipside, on April 26, the Solana NFT Tensor market overtook Magic Eden for the first time in terms of single-day trading volume, accounting for approximately 51% of the daily trading volume of the Solana NFT market. Since announcing the funding in early March and adopting the same strategy as Blur, Tensor’s transaction volume and active users have increased significantly. In April, cumulative active users reached 20,000, a new high.
Tensor is an NFT marketplace built on the Solana blockchain (just like Blur on Ethereum), and Tensor’s first season, which kicked off September 22, 2022, ended a month and a half ago.Tensor organizes airdrops that will reward you when you meet certain conditions to incentivize users. This season, they will reward users with new rewards, which will increase activity.
🖼 NFT Sales Pump 5.4% To $178M This Last Week Of April
According to CryptoSlam, an on-chain market data aggregator, the non-fungible token has experienced a sharp increase in trading sales this week, surging more than 5% in the past seven days. The NFT market has attracted a trading sales volume of more than $178 million. Ethereum-based NFT products dominated the NFT market, attracting trading sales revenue of more than $100 million. However, its sales have plummeted by 14.13%. Solana NFTs distantly followed, raking in just $38 million in the past seven days. Its trading sales volume has soared by 1.2%. Non-fungible tokens hosted on Polygon, an Ethereum scaling solution network, have raised $7.4 million in the past seven days. Nonetheless, Polygon NFTs have fallen short in trading sales volume, flipping more than 51% this week. The remaining percentage has been shared among other networks, including Immutable X, BNB Chain, and Cardano. The number of investors who bought non-fungible tokens has risen this week, soaring more than 33% in the past seven days.
According to CryptoSlam, an on-chain market data aggregator, the non-fungible token has experienced a sharp increase in trading sales this week, surging more than 5% in the past seven days. The NFT market has attracted a trading sales volume of more than $178 million. Ethereum-based NFT products dominated the NFT market, attracting trading sales revenue of more than $100 million. However, its sales have plummeted by 14.13%. Solana NFTs distantly followed, raking in just $38 million in the past seven days. Its trading sales volume has soared by 1.2%. Non-fungible tokens hosted on Polygon, an Ethereum scaling solution network, have raised $7.4 million in the past seven days. Nonetheless, Polygon NFTs have fallen short in trading sales volume, flipping more than 51% this week. The remaining percentage has been shared among other networks, including Immutable X, BNB Chain, and Cardano. The number of investors who bought non-fungible tokens has risen this week, soaring more than 33% in the past seven days.
William Shatner Warps Into Web3 With ‘Infinite Connections’ NFT Release
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations.
Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities.
The original "Star Trek" captain and longtime Twitter crypto guy officially dropped his non-fungible token (NFT) release, Infinite Connections, during CoinDesk’s Consensus 2023 conference. Infinite Connections comprises two collections: Cosmic Explorer, with 2,500 NFTs that feature a Shatner 3D avatar paired with artwork that explores scientific themes like quantum physics and sonic vibrations.
Each one also includes a physical action figure of Captain James T. Kirk, the role for which Shatner is best known, each hand-signed by Shatner with a quote from the character. The other collection is Timeless Voyager, which includes 1,000 NFTs of 2D artwork of future tech and the cosmos. There’s no action figure included, but “select” holders will have access to unspecified IRL opportunities.
📣 A virtual Eva Herzigová has become the Metaverse's first supermodel
Czech supermodel Eva Herzigová turned 50 earlier this year, but her likeness will live on forever thanks to innovative digital technology. The model, famed for her collaboration with WonderBra, has now become the world's first MetaHuman supermodel, a realistic digital human created in Unreal Engine and set to play a pivotal role in the future of digital fashion. Herzigová’s digital likeness has been crafted through a collaboration between talent agency Unsigned and virtual production studio Dimension. The 3D MetaHuman was generated from data captured by a 70-camera rig, allowing character artists to faithfully recreate the model’s appearance in real-time. The team then styled Herzigová’s digital avatar with virtual clothing, hair, and makeup to ensure her likeness was captured perfectly. The Czech model also participated in a motion capture shoot, where state-of-the-art technology captured the movement of her body, face, and signature walk.
Czech supermodel Eva Herzigová turned 50 earlier this year, but her likeness will live on forever thanks to innovative digital technology. The model, famed for her collaboration with WonderBra, has now become the world's first MetaHuman supermodel, a realistic digital human created in Unreal Engine and set to play a pivotal role in the future of digital fashion. Herzigová’s digital likeness has been crafted through a collaboration between talent agency Unsigned and virtual production studio Dimension. The 3D MetaHuman was generated from data captured by a 70-camera rig, allowing character artists to faithfully recreate the model’s appearance in real-time. The team then styled Herzigová’s digital avatar with virtual clothing, hair, and makeup to ensure her likeness was captured perfectly. The Czech model also participated in a motion capture shoot, where state-of-the-art technology captured the movement of her body, face, and signature walk.
🤟 MAYC #8530 Stolen by Phishing Account, Sold for 10.7 Blur Pool
PeckShield blockchain security and data analytics company has alerted of the stolen Mutant Ape Yacht Club (MAYC) #8530 non-fungible token (NFT) by the phishing account FakePhishing 178866, as identified by Etherscan. Reportedly, the MAYC #8530 NFT was unsold for about 528 days before the theft. The last transaction before the theft was for 7.45 ETH, equivalent to $14.195.30. Shortly after PeckShield’s alert, the MAYC #8530 sold for 10.7 Blur Pool. Apart from PeckShield’s alert, there is little or no other report about the theft at the time of writing, at least on Twitter. Not even a response from the original owner or anyone else concerned about the stolen NFT. MAYC #8530 was stolen by a wallet flagged by Etherscan after Ancilia, Inc., a blockchain security company that works to prevent hacks and reduce losses for Web3 businesses reported it for involvement in suspicious transactions. Data from Etherscan shows the wallet behind the theft, FakePhishing 178866, has carried out 255 transactions on the Ethereum network in the last 12 days, with the latest being the MAYC #8530 sale in the Blur marketplace.
PeckShield blockchain security and data analytics company has alerted of the stolen Mutant Ape Yacht Club (MAYC) #8530 non-fungible token (NFT) by the phishing account FakePhishing 178866, as identified by Etherscan. Reportedly, the MAYC #8530 NFT was unsold for about 528 days before the theft. The last transaction before the theft was for 7.45 ETH, equivalent to $14.195.30. Shortly after PeckShield’s alert, the MAYC #8530 sold for 10.7 Blur Pool. Apart from PeckShield’s alert, there is little or no other report about the theft at the time of writing, at least on Twitter. Not even a response from the original owner or anyone else concerned about the stolen NFT. MAYC #8530 was stolen by a wallet flagged by Etherscan after Ancilia, Inc., a blockchain security company that works to prevent hacks and reduce losses for Web3 businesses reported it for involvement in suspicious transactions. Data from Etherscan shows the wallet behind the theft, FakePhishing 178866, has carried out 255 transactions on the Ethereum network in the last 12 days, with the latest being the MAYC #8530 sale in the Blur marketplace.
🖼 $3.23 Million Worth Of NFTs Were Stolen In April, The Lowest Level At The Moment
Non-fungible tokens (NFTs) have spurred renewed interest in blockchain technology. Although this market has been slowly losing its traction recently, scam activity is not the same, this April, the level of theft on popular NFT markets has decreased but is more concentrated in Blur. According to PeckShieldAlert’s early warning and monitoring, in April 2023, NFTs worth approximately $3.23 million were stolen, a decrease of 68% from the previous month. The recent theft of MAYC #8530, an NFT, has reignited these fears. In this post, we will go into the specifics of the robbery, the blockchain community’s reaction, and what it implies for the future of the NFT business. MAYC #8530, an NFT, was allegedly unsold for 528 days before being stolen. The most recent transaction prior to the heist was for 7.45 ETH, which is equal to $14,195.30. The MAYC #8530 sold for a 10.7 Blur Pool shortly after PeckShield’s notice. Regardless of one’s feelings about theft, it is evident that security will remain a big problem in the NFT industry. As the value and ubiquity of NFTs rise, it is expected that hackers and other harmful actors will become more focused on exploiting system weaknesses.
Non-fungible tokens (NFTs) have spurred renewed interest in blockchain technology. Although this market has been slowly losing its traction recently, scam activity is not the same, this April, the level of theft on popular NFT markets has decreased but is more concentrated in Blur. According to PeckShieldAlert’s early warning and monitoring, in April 2023, NFTs worth approximately $3.23 million were stolen, a decrease of 68% from the previous month. The recent theft of MAYC #8530, an NFT, has reignited these fears. In this post, we will go into the specifics of the robbery, the blockchain community’s reaction, and what it implies for the future of the NFT business. MAYC #8530, an NFT, was allegedly unsold for 528 days before being stolen. The most recent transaction prior to the heist was for 7.45 ETH, which is equal to $14,195.30. The MAYC #8530 sold for a 10.7 Blur Pool shortly after PeckShield’s notice. Regardless of one’s feelings about theft, it is evident that security will remain a big problem in the NFT industry. As the value and ubiquity of NFTs rise, it is expected that hackers and other harmful actors will become more focused on exploiting system weaknesses.
