Metaverse to help tackle global warming: Study
A recent study suggests that the metaverse, a virtual 3D environment where the physical and digital worlds merge, has the potential to contribute to the reduction of global surface temperatures by up to 0.02 degrees Celsius by the end of the century. Published in the journal Energy & Environmental Science, the study highlights the metaverse's ability to lower greenhouse gas emissions, decrease atmospheric carbon dioxide concentration.
The study emphasizes the potential benefits of metaverse-based remote working, distance learning, and virtual tourism in improving air quality. By reducing transportation and commercial energy usage, the metaverse can also contribute to transforming energy distribution, with a greater energy supply directed towards the residential sector.
A recent study suggests that the metaverse, a virtual 3D environment where the physical and digital worlds merge, has the potential to contribute to the reduction of global surface temperatures by up to 0.02 degrees Celsius by the end of the century. Published in the journal Energy & Environmental Science, the study highlights the metaverse's ability to lower greenhouse gas emissions, decrease atmospheric carbon dioxide concentration.
The study emphasizes the potential benefits of metaverse-based remote working, distance learning, and virtual tourism in improving air quality. By reducing transportation and commercial energy usage, the metaverse can also contribute to transforming energy distribution, with a greater energy supply directed towards the residential sector.
🖼 OVAL3 Fantasy NFT Rugby Collection launches on Binance NFT Marketplace
As the Rugby World Cup approaches in September, OVAL3, which holds the official licenses for LNR and MLR, is launching its NFT collection on Binance's NFT marketplace. After the NFT frenzy in the fields of football and basketball, OVAL3 has come to fulfill the rugby fans' desires by quickly becoming the global leader in digital entertainment for this sport. OVAL3 is the web3 fantasy game dedicated to rugby and is now on the verge of launching a portion of its unique NFT collection. OVAL3 aims to bring all professional rugby clubs to the heart of Web 3.0. They want to offer supporters and players an immersive fantasy league game that combines this magical sport with NFTs. To achieve this, the company has already signed several exclusive partnerships with the french Ligue Nationale de Rugby (LNR) and the american Major League Rugby (MLR). With the official license from the Ligue Nationale de Rugby for a duration of 9 years, which covers the prestigious TOP14 and its second division PROD2, OVAL3 has associated more than 1500 players and 30 professional clubs with the project. The platform quickly gained global prominence through its partnership with the rapidly growing Major League Rugby (MLR).
As the Rugby World Cup approaches in September, OVAL3, which holds the official licenses for LNR and MLR, is launching its NFT collection on Binance's NFT marketplace. After the NFT frenzy in the fields of football and basketball, OVAL3 has come to fulfill the rugby fans' desires by quickly becoming the global leader in digital entertainment for this sport. OVAL3 is the web3 fantasy game dedicated to rugby and is now on the verge of launching a portion of its unique NFT collection. OVAL3 aims to bring all professional rugby clubs to the heart of Web 3.0. They want to offer supporters and players an immersive fantasy league game that combines this magical sport with NFTs. To achieve this, the company has already signed several exclusive partnerships with the french Ligue Nationale de Rugby (LNR) and the american Major League Rugby (MLR). With the official license from the Ligue Nationale de Rugby for a duration of 9 years, which covers the prestigious TOP14 and its second division PROD2, OVAL3 has associated more than 1500 players and 30 professional clubs with the project. The platform quickly gained global prominence through its partnership with the rapidly growing Major League Rugby (MLR).
🖼 NFT Platform iBox Fined 400,000 RMB for Violating China's Anti-Unfair Competition Law
Hainan Chain Box Technology Co., Ltd, a company associated with the popular Chinese NFT (digital collectible) platform iBox.art, has recently faced a penalty of 400,000 RMB for violating China's Anti-Unfair Competition Law. The law aims to ensure fairness in business promotions, stating that the maximum value of a top prize in a lottery-style sales event should not exceed 50,000 RMB. During two promotional campaigns, Hainan Chain Box Technology Co., Ltd disregarded this regulation by offering extravagant prizes. The company's actions have come under scrutiny following user complaints about iBox.art abruptly shut down the digital collectible resale market without obtaining user consent. This move effectively blocked transactions involving collectible items. China has been closely monitoring NFTs and digital collectibles due to the potential risks involved. The Supreme People's Procuratorate of China, the country's leading legal agency, recently issued warnings about the dangers of NFTs, emphasizing the need for new legislation to govern this emerging asset class. The agency highlighted that NFTs share characteristics with virtual properties and urged caution in their trading.
Hainan Chain Box Technology Co., Ltd, a company associated with the popular Chinese NFT (digital collectible) platform iBox.art, has recently faced a penalty of 400,000 RMB for violating China's Anti-Unfair Competition Law. The law aims to ensure fairness in business promotions, stating that the maximum value of a top prize in a lottery-style sales event should not exceed 50,000 RMB. During two promotional campaigns, Hainan Chain Box Technology Co., Ltd disregarded this regulation by offering extravagant prizes. The company's actions have come under scrutiny following user complaints about iBox.art abruptly shut down the digital collectible resale market without obtaining user consent. This move effectively blocked transactions involving collectible items. China has been closely monitoring NFTs and digital collectibles due to the potential risks involved. The Supreme People's Procuratorate of China, the country's leading legal agency, recently issued warnings about the dangers of NFTs, emphasizing the need for new legislation to govern this emerging asset class. The agency highlighted that NFTs share characteristics with virtual properties and urged caution in their trading.
BREATHE! Convention Charts New Territory with World's Largest Communal NFT
BREATHE! Convention, a leading event in the emerging tech space, proudly announces a groundbreaking endeavor to set a new Guinness World Record with the creation of the World’s Largest Communal NFT, during its upcoming convention in Las Vegas from September 13 to 15, 2023. At the heart of this year's convention is a monumental collaborative art project spearheaded by tech industry veteran and creative thinker, Aaron Vick.
Notable events recently on the Tezos Blockchain include the artist Refik Anadol's 3D installation displayed at the MOMA in NYC, which provided viewers a commemorative NFT. BREATHE! Convention continues to build itself as the premier platform for innovators, artists, and leaders in the emerging tech space. This year's convention is committed to showcasing an exciting, historic event that will inspire, educate, and empower attendees.
BREATHE! Convention, a leading event in the emerging tech space, proudly announces a groundbreaking endeavor to set a new Guinness World Record with the creation of the World’s Largest Communal NFT, during its upcoming convention in Las Vegas from September 13 to 15, 2023. At the heart of this year's convention is a monumental collaborative art project spearheaded by tech industry veteran and creative thinker, Aaron Vick.
Notable events recently on the Tezos Blockchain include the artist Refik Anadol's 3D installation displayed at the MOMA in NYC, which provided viewers a commemorative NFT. BREATHE! Convention continues to build itself as the premier platform for innovators, artists, and leaders in the emerging tech space. This year's convention is committed to showcasing an exciting, historic event that will inspire, educate, and empower attendees.
🖼 Foundation claims to fix 'self-destruct' feature that could have wiped out its NFTs
NFT platform Foundation claims to have fixed issues concerning a self-destruct function that theoretically could have been used to wipe out all NFTs minted through its platform. "This has been fixed for contracts deployed before 3/6," said Foundation co-founder and CTO Elpizo Choi on Twitter. "Contracts deployed after 3/6 were already safe - the owner of the implementation contract was set to 0, and the contract could not have been self destructed." All NFT collections on Foundation are minted using a single deployer contract and employ a "forwarder proxy," a design feature intended to reduce transaction fees during contract deployments. This itself isn’t concerning — it’s the fact the contract contained a “self-destruct” function that posed a severe threat to all collections minted on the platform. This feature was originally meant to allow creators to destroy (or burn) their own collections if needed but it posed a risk to any NFT created with it. The concern was that, should a hacker gain control of these two keys, they could hold all the NFTs for ransom or destroy them entirely.
NFT platform Foundation claims to have fixed issues concerning a self-destruct function that theoretically could have been used to wipe out all NFTs minted through its platform. "This has been fixed for contracts deployed before 3/6," said Foundation co-founder and CTO Elpizo Choi on Twitter. "Contracts deployed after 3/6 were already safe - the owner of the implementation contract was set to 0, and the contract could not have been self destructed." All NFT collections on Foundation are minted using a single deployer contract and employ a "forwarder proxy," a design feature intended to reduce transaction fees during contract deployments. This itself isn’t concerning — it’s the fact the contract contained a “self-destruct” function that posed a severe threat to all collections minted on the platform. This feature was originally meant to allow creators to destroy (or burn) their own collections if needed but it posed a risk to any NFT created with it. The concern was that, should a hacker gain control of these two keys, they could hold all the NFTs for ransom or destroy them entirely.
🖼 NFL Rivals Scores 1M Downloads for NFT-Based Mobile Game
NFL Rivals, a free-to-play game from Mythical Games, has managed to score over a million downloads despite debuting amidst a harsh crypto environment and in the off-season of the NFL itself. Debuting on April 26 in the Google Play and Apple Stores, the game was met with early enthusiasm, rising to the top spot in the App Store, which Mythical Games CEO John Linden captured on Twitter at the time. “We're sitting at a 4.8 out of five on [the App Store] with nearly 22,000 reviews, which is great.”. Other stats shared with CoinDesk by Mythical Games noted that NFL Rivals has seen nearly 15 million matches played and that on average, players have six gaming sessions per day, showing the stickiness of the experience. The fact that the player cards are NFTs is “behind the scenes” for most players, Linden noted, who are able to play the game without purchasing any NFTs. “Every player gets a wallet in the game, and then most of them probably don't know it's a wallet until they want to start interacting with the marketplace to buy, sell or trade.” The NFTs in the game are player cards used to build out teams and compete in the game. Each player card has different rarity levels from common to legendary and are assigned different strengths and weaknesses.
NFL Rivals, a free-to-play game from Mythical Games, has managed to score over a million downloads despite debuting amidst a harsh crypto environment and in the off-season of the NFL itself. Debuting on April 26 in the Google Play and Apple Stores, the game was met with early enthusiasm, rising to the top spot in the App Store, which Mythical Games CEO John Linden captured on Twitter at the time. “We're sitting at a 4.8 out of five on [the App Store] with nearly 22,000 reviews, which is great.”. Other stats shared with CoinDesk by Mythical Games noted that NFL Rivals has seen nearly 15 million matches played and that on average, players have six gaming sessions per day, showing the stickiness of the experience. The fact that the player cards are NFTs is “behind the scenes” for most players, Linden noted, who are able to play the game without purchasing any NFTs. “Every player gets a wallet in the game, and then most of them probably don't know it's a wallet until they want to start interacting with the marketplace to buy, sell or trade.” The NFTs in the game are player cards used to build out teams and compete in the game. Each player card has different rarity levels from common to legendary and are assigned different strengths and weaknesses.
In an unprecedented move, Yuga Labs and Zak Group are collaborating to publish an official book on CryptoPunks.
This collaboration is intended to bring the untold stories of the CryptoPunks collection to light, going beyond the web3 community to resonate with a wider audience.
The project aims to detail each Punk meticulously, featuring insights from influential figures in web3, digital art, design, and technology.
Breaking away from traditional publishing methods, the CryptoPunks catalog will be a community-driven venture. The development of the catalog will rely heavily on direct input from holders.
Pre-sales will begin in the fall of 2023, and the finished book is expected to release this winter.
This collaboration is intended to bring the untold stories of the CryptoPunks collection to light, going beyond the web3 community to resonate with a wider audience.
The project aims to detail each Punk meticulously, featuring insights from influential figures in web3, digital art, design, and technology.
Breaking away from traditional publishing methods, the CryptoPunks catalog will be a community-driven venture. The development of the catalog will rely heavily on direct input from holders.
Pre-sales will begin in the fall of 2023, and the finished book is expected to release this winter.
🖼 Home Improvement Giant Lowe's Is Selling an Mfers Meme NFT Garden Flag
Home improvement giant Lowe's this week released a physical garden flag featuring characters from mfers, a popular non-fungible token (NFT) project that exists in the public domain under a Creative Commons classification known as a CC0 license. Under this designation, anyone can use mfers NFT characters to create any type of commercial good, which is exactly what Stephen Thompson and his brother-in-law Matthew Varnell did. "This is the PFP [profile picture] project if you ever wanted to do anything fun," Thompson, a lawyer by trade, told CoinDesk. The two men recently started a company called Total Marketing Web3, or TM3 for short, as an umbrella company to oversee different projects that will combine NFT lore and real-world commercial products. Their first product called the "Evergreen Siezenals" garden flag is 1 foot wide by 1.5 feet high and features the phrase "cc0 summer 2023" above an image of two NFT characters sipping tropical drinks on the beach. The flag, referred to as "seizen #1/edition #1" in the website description, retails for $39.98. According to Thompson and Varnell's website, there will only be 1,000 available, with each flag linked to a replica NFT redeemable online.
Home improvement giant Lowe's this week released a physical garden flag featuring characters from mfers, a popular non-fungible token (NFT) project that exists in the public domain under a Creative Commons classification known as a CC0 license. Under this designation, anyone can use mfers NFT characters to create any type of commercial good, which is exactly what Stephen Thompson and his brother-in-law Matthew Varnell did. "This is the PFP [profile picture] project if you ever wanted to do anything fun," Thompson, a lawyer by trade, told CoinDesk. The two men recently started a company called Total Marketing Web3, or TM3 for short, as an umbrella company to oversee different projects that will combine NFT lore and real-world commercial products. Their first product called the "Evergreen Siezenals" garden flag is 1 foot wide by 1.5 feet high and features the phrase "cc0 summer 2023" above an image of two NFT characters sipping tropical drinks on the beach. The flag, referred to as "seizen #1/edition #1" in the website description, retails for $39.98. According to Thompson and Varnell's website, there will only be 1,000 available, with each flag linked to a replica NFT redeemable online.
⚡️ WhatsApp Takes a Step into the Metaverse with Meta Quest Integration
WhatsApp is venturing into the metaverse by integrating with Meta Quest, offering a glimpse of its metaverse plans beyond Avatars. An upcoming update may allow users to link their WhatsApp accounts with Meta Quest VR headsets, improving the user experience. While still in development, this feature shows progress and potential, indicating WhatsApp’s role in Meta’s metaverse ambitions. Expect an integrated experience in the future. The metaverse was the talk of 2022, but many of us are still waiting for our chance to give it a try. We’re all wondering how our favourite apps will adapt to this. WhatsApp gave us a glimpse of its metaverse plans when it introduced Avatars last year. Now, in its latest beta version, WhatsApp takes it further by using metaverse hardware with support through linking with the Meta Quest. WhatsApp update, users may be able to officially connect their accounts to Meta Quest VR headsets. WABetaInfo discovered this feature while exploring the new beta 2.23.13.6 release. Although the Meta Quest-linked device feature is still in development and no official announcements have been made.
WhatsApp is venturing into the metaverse by integrating with Meta Quest, offering a glimpse of its metaverse plans beyond Avatars. An upcoming update may allow users to link their WhatsApp accounts with Meta Quest VR headsets, improving the user experience. While still in development, this feature shows progress and potential, indicating WhatsApp’s role in Meta’s metaverse ambitions. Expect an integrated experience in the future. The metaverse was the talk of 2022, but many of us are still waiting for our chance to give it a try. We’re all wondering how our favourite apps will adapt to this. WhatsApp gave us a glimpse of its metaverse plans when it introduced Avatars last year. Now, in its latest beta version, WhatsApp takes it further by using metaverse hardware with support through linking with the Meta Quest. WhatsApp update, users may be able to officially connect their accounts to Meta Quest VR headsets. WABetaInfo discovered this feature while exploring the new beta 2.23.13.6 release. Although the Meta Quest-linked device feature is still in development and no official announcements have been made.
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Mercedes-Benz is working on a new function that allows drivers to display NFTs by connecting their wallet .
The feature would be displayed through an in-car app for digital art. Drivers simply connect their crypto wallet, then interact with the touch screen to browse and select NFTs.
Mercedes is still experimenting, but the feature will be tested in the new Mercedes-Benz E-Class.
The feature would be displayed through an in-car app for digital art. Drivers simply connect their crypto wallet, then interact with the touch screen to browse and select NFTs.
Mercedes is still experimenting, but the feature will be tested in the new Mercedes-Benz E-Class.
🖼 GameFi delivers Oasys Navi NFT gaming marketplace
GameFi forms an exclusive partnership with Oasys and jointly delivers its Oasys Navi NFT gaming marketplace. This is the latest project that has been unsheathed by the two entities. The project will be responsible for organizing prime gaming-oriented NFT launches. GameFi, on its part, will be backing INO and IDO campaigns that exist on the Oasys blockchain, as well as other fresh NFT projects. In the case of the uninitiated, GameFi is basically a Web3 platform, while Oasys is a well-known and respected Japanese gaming blockchain. According to the Head of Ecosystem Alliance at Oasys, Yas, they are looking forward to taking this partnership forward and making a difference to the overall Web3 gaming market as well as creating an atmosphere of all-inclusiveness where the whole gaming community is concerned. As a mark of commitment from their side, they have jointly come out with the Oasys Navi NFT marketplace. As a part of their next plan of action, the two companies, GameFi, together with Oasys, will be involved with the deliverance of a beta version of an NFT marketplace. There will be a game dashboard and a mainnet launch which is in the offing. Collectively, the two entities will be delivering INOs, and features like tournaments will also be in the picture in the very near future.
GameFi forms an exclusive partnership with Oasys and jointly delivers its Oasys Navi NFT gaming marketplace. This is the latest project that has been unsheathed by the two entities. The project will be responsible for organizing prime gaming-oriented NFT launches. GameFi, on its part, will be backing INO and IDO campaigns that exist on the Oasys blockchain, as well as other fresh NFT projects. In the case of the uninitiated, GameFi is basically a Web3 platform, while Oasys is a well-known and respected Japanese gaming blockchain. According to the Head of Ecosystem Alliance at Oasys, Yas, they are looking forward to taking this partnership forward and making a difference to the overall Web3 gaming market as well as creating an atmosphere of all-inclusiveness where the whole gaming community is concerned. As a mark of commitment from their side, they have jointly come out with the Oasys Navi NFT marketplace. As a part of their next plan of action, the two companies, GameFi, together with Oasys, will be involved with the deliverance of a beta version of an NFT marketplace. There will be a game dashboard and a mainnet launch which is in the offing. Collectively, the two entities will be delivering INOs, and features like tournaments will also be in the picture in the very near future.
Nouns DAO has launched part 1 of its inaugural full-length animated cinema, "The Rise of Blus: A Nouns Movie," fully funded by the DAO .
The movie showcases NFTs that are well-loved in the Nouns community and, in so doing, achieves the distinction of being the first film in animation to be financed by a DAO.
The company behind the production is Atrium, an animation studio housing a network of self-sufficient artists and creatives.
Atrium's previous collaborations have included industry giants like Pixar, Netflix, and Marvel.
The movie showcases NFTs that are well-loved in the Nouns community and, in so doing, achieves the distinction of being the first film in animation to be financed by a DAO.
The company behind the production is Atrium, an animation studio housing a network of self-sufficient artists and creatives.
Atrium's previous collaborations have included industry giants like Pixar, Netflix, and Marvel.
🖼 Kendall Jenner, J Balvin to Judge NFT Competition for AIDS Charity
Fashion models Kendall Jenner and Kate Moss, musician J Balvin, artist Jeff Koons, and filmmaker Baz Luhrmann are among the celebrities set to serve on a panel that will select winning pieces of digital art to feature in an upcoming NFT collection, which is being organized to benefit The Foundation for AIDS Research (amfAR). Creators from around the world have until July 9 to submit original digital backgrounds to the panel via Prospect 100, a digital voting platform designed to showcase the work of under-exposed artists to curators at the top of their fields. Ultimately, 100 of those backgrounds will be chosen and randomly combined with foreground characters already created by amfAR to form the organization’s first-ever NFT collection. All of the proceeds from the collection’s sale, which is to take place at a later unannounced date, will benefit AIDS-related research. Designs submitted for the project will first be reviewed by a public vote on Prospect 100. Finalists will then be selected for the collection by the project’s celebrity panel, on the basis of originality, meaning, and coherence to the aesthetics of amfAR’s pre-designed foreground characters. That collection, Moon Phases, consisted of 125 NFTs, each of which is tied to a physical sculpture that will be sent to the moon via an autonomous lunar lander later this year.
Fashion models Kendall Jenner and Kate Moss, musician J Balvin, artist Jeff Koons, and filmmaker Baz Luhrmann are among the celebrities set to serve on a panel that will select winning pieces of digital art to feature in an upcoming NFT collection, which is being organized to benefit The Foundation for AIDS Research (amfAR). Creators from around the world have until July 9 to submit original digital backgrounds to the panel via Prospect 100, a digital voting platform designed to showcase the work of under-exposed artists to curators at the top of their fields. Ultimately, 100 of those backgrounds will be chosen and randomly combined with foreground characters already created by amfAR to form the organization’s first-ever NFT collection. All of the proceeds from the collection’s sale, which is to take place at a later unannounced date, will benefit AIDS-related research. Designs submitted for the project will first be reviewed by a public vote on Prospect 100. Finalists will then be selected for the collection by the project’s celebrity panel, on the basis of originality, meaning, and coherence to the aesthetics of amfAR’s pre-designed foreground characters. That collection, Moon Phases, consisted of 125 NFTs, each of which is tied to a physical sculpture that will be sent to the moon via an autonomous lunar lander later this year.
🖼 Undeads NFT Collection Grows by 530%
Undeads Metaverse stands out as an exceptional performer among web3 GameFi projects, defying industry norms. Following an impressive initial mint that generated $1M USD in sales, the floor value of the Undeads NFT collection has experienced triple-digit growth. As of the time of this publication, the floor price for Undeads Mystery Boxes NFTs has surpassed 0.4272 ETH, a significant increase from the original 0.08ETH at the close of the sale. This extraordinary success can be attributed to several key factors. Firstly, the Undeads Metaverse distinguishes itself with its high production quality, ensuring a visually captivating and immersive experience for users. Furthermore, the collection features an exclusive set of legendary zombies, which are unveiled when the holder opens a mystery box, adding a sense of rarity and excitement. Additionally, the highly anticipated Undeads Runner, inspired by Yuga Labs' Dookey Dash, enables NFT holders to earn rewards on their Undead NFTs ahead of schedule, further enhancing the value proposition. These factors, combined with a dedicated and passionate community, demonstrate Undeads Metaverse's commitment to propelling Web3 to the forefront of the gaming industry.
Undeads Metaverse stands out as an exceptional performer among web3 GameFi projects, defying industry norms. Following an impressive initial mint that generated $1M USD in sales, the floor value of the Undeads NFT collection has experienced triple-digit growth. As of the time of this publication, the floor price for Undeads Mystery Boxes NFTs has surpassed 0.4272 ETH, a significant increase from the original 0.08ETH at the close of the sale. This extraordinary success can be attributed to several key factors. Firstly, the Undeads Metaverse distinguishes itself with its high production quality, ensuring a visually captivating and immersive experience for users. Furthermore, the collection features an exclusive set of legendary zombies, which are unveiled when the holder opens a mystery box, adding a sense of rarity and excitement. Additionally, the highly anticipated Undeads Runner, inspired by Yuga Labs' Dookey Dash, enables NFT holders to earn rewards on their Undead NFTs ahead of schedule, further enhancing the value proposition. These factors, combined with a dedicated and passionate community, demonstrate Undeads Metaverse's commitment to propelling Web3 to the forefront of the gaming industry.
Everywhere you turn today, the buzz is all about one thing — the Azuki Elementals mint.
The fascination, the excitement, and the intrigue around this mint have created a fervor that is impossible to ignore.
The Azuki Elementals are the third addition to the rapidly expanding Azuki universe, including Azuki’s genesis collection and Beanz.
Spanning four different domains (Lightning, Earth, Water, and Fire) and rarity tiers, Elementals consists of 20,000 NFTs.
The first 10,000 were airdropped to Azuki holders at the project's recent Vegas event.
The fascination, the excitement, and the intrigue around this mint have created a fervor that is impossible to ignore.
The Azuki Elementals are the third addition to the rapidly expanding Azuki universe, including Azuki’s genesis collection and Beanz.
Spanning four different domains (Lightning, Earth, Water, and Fire) and rarity tiers, Elementals consists of 20,000 NFTs.
The first 10,000 were airdropped to Azuki holders at the project's recent Vegas event.
🖼 Lacoste Reveals Gamified, Tokenized Ecosystem for NFT Holders
French clothing brand Lacoste announced Thursday the latest evolution of the company’s burgeoning Web3 program: a gamified, token-gated ecosystem that incentivizes users to participate in activities and community events by offering them NFT-related perks. Last June, Lacoste launched UNDW3 (pronounced “underwater”), a Web3 initiative centered around the release of 11,212 profile picture NFTs riffing on the brand’s crocodile-dominated motif. UNDW3 “missions” will unfold both on Discord and on Lacoste’s dedicated website, over the course of seasons that themselves will be split into month-long, themed chapters. UNDW3 NFT holders who connect their crypto wallets to the UNDW3 portal, which went live today, are now able to participate in creative contests and sessions, video game quests, and interactive conversations put on by Lacoste. The better users perform in these activities, the more points they will accumulate on their UNDW3 card, which is tied to their wallet and an associated Discord account. And the more points a user accumulates, the more their NFT will increase in rarity, which, per Lacoste, will increase the asset’s value. UNDW3 NFTs went on sale last summer for .08 ETH a piece; the collection’s floor price has since fallen to .0294 ETH, or just over $54 at writing.
French clothing brand Lacoste announced Thursday the latest evolution of the company’s burgeoning Web3 program: a gamified, token-gated ecosystem that incentivizes users to participate in activities and community events by offering them NFT-related perks. Last June, Lacoste launched UNDW3 (pronounced “underwater”), a Web3 initiative centered around the release of 11,212 profile picture NFTs riffing on the brand’s crocodile-dominated motif. UNDW3 “missions” will unfold both on Discord and on Lacoste’s dedicated website, over the course of seasons that themselves will be split into month-long, themed chapters. UNDW3 NFT holders who connect their crypto wallets to the UNDW3 portal, which went live today, are now able to participate in creative contests and sessions, video game quests, and interactive conversations put on by Lacoste. The better users perform in these activities, the more points they will accumulate on their UNDW3 card, which is tied to their wallet and an associated Discord account. And the more points a user accumulates, the more their NFT will increase in rarity, which, per Lacoste, will increase the asset’s value. UNDW3 NFTs went on sale last summer for .08 ETH a piece; the collection’s floor price has since fallen to .0294 ETH, or just over $54 at writing.
