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​🔫 Hello Kitty Gets Its Own Metaverse Experience

The
launch is being celebrated with an in-person event featuring Hello Kitty-themed AR experiences. This week it was revealed that Japanese icon Hello Kitty is receiving her own virtual destination inside MetaGaia, a decentralized metaverse platform featuring artificial intelligence (AI) powered companions, augmented reality (AR) games, and digital asset purchasing.  fans of the fictional pop icon can immerse themselves in a variety of activities and browse Hello Kitty-themed digital items. Hello Kitty-themed digital items. Visitors can also unlock access to exclusive areas and daily login bonuses by purchasing a “Wonder Pass” for one of the Houses of Wonder. Those who mint a set of four Wonder Passes earn the title of “Wonderlord” and the ability to build their own custom space within the world. The celebrate the launch, a live pop-up event is being hosted at Citygate Outlets in Hong Kong, China. Here fans can interact with Hello Kitty-themed AR experiences powered by MetaGaia, browse Hello Kitty merchandise, and participate in various mini-games. The event runs now until August 31st. Hello Kitty Seven Wonders is open now to the public via MetaGaia.
OpenAI, the creators of ChatGPT, announced on Thursday a significant enhancement to its ChatGPT platform.

Users will soon be able to tailor the responses of the AI chatbot to better align with their preferences without having to repeat those needs each time.

This new feature, termed “custom instructions,” encourages users to more clearly define the parameters for ChatGPT’s replies.

The introduction of custom instructions is a stride towards a more individualized AI experience, but it does come at a cost — users will need to choose between convenience and maintaining their privacy.
​📣 RewireHub Launches Metaverse Office and Prepares for Blockchain and AI Solutions

RewireHub
, a digital marketing agency based in the UAE, has recently made a notable advancement by introducing a comprehensive metaverse office that is fully integrated. By adopting this advanced technology, RewireHub has positioned itself as one of the few global companies to embrace this pioneering initiative. The Metaverse office surpasses conventional workspaces by providing a revolutionary digital environment that expands the opportunities for both remote teams and clients. Muddashir Siddique, the Chief Executive Officer and Chief Marketing Officer of RewireHub, conveyed his excitement regarding the new initiative. He expressed that RewireHub has always incorporated innovation and progressive work models as a fundamental aspect of their approach. The Metaverse office exemplifies our commitment to leveraging state-of-the-art technology and transforming our understanding of space and collaboration. The Metaverse office is not only designed to facilitate daily operations and promote team collaboration, but it also functions as a highly adaptable platform for various client meetings, webinars, online events, and meetups. By leveraging this platform, users can create immersive and captivating experiences.
Floor App Reveals Ethereum NFT Art Drops Exclusively on iOS and Android

Floor, which lets users track their NFT holdings, is about to try something pretty novel: sell exclusive NFT artwork solely through its iOS and Android apps. On Wednesday, July 26, Floor will debut the first of 10 planned NFT drops in Icons: Series One with a new work by Vinnie Hager, an artist known for his doodle-centric art style showcased in Letters, a 2021 NFT project that has generated $10 million worth of trading to date.

Hager’s new Icons piece, titled “Ground Level Garden” will sell for $29.99 via the app using typical mobile payment methods, and it will be an open edition drop—so there’s no limit on how many can be minted during the set timeframe. After purchase, the Ethereum NFT will be airdropped to the user’s specified wallet, so buyers won’t need to pay for network gas fees.
​🖼 SQUISHMALLOWS AND VEEFRIENDS ARE BRINGING NFTS TO PLUSH

Squishmallows
is making its way to Web3 thanks to a partnership with VeeFriends. Fans of digital collections will know that pop culture companies everywhere have been hopping on the NFT train, from Warner Bros. and Eluvio teaming up for a Superman collection to Funko releasing a series of House of Dragon Digital Pops. Jazwares is now joining in, partnering up with VeeFriends for four new Squishmallows, all based on NFT characters. Characters included in the new VeeFriends collection are Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. The characters originally appeared as NFTs designed by artist Gary Vaynerchuk.  Each VeeFriends character will be featured as a 12-inch tall Squishmallows plush, retailing for $24.99. The Squishmallows brand is no stranger to licensing, with previous partnerships including Disney, Harry Potter, and Godzilla.  The new VeeFriends Squishmallows are launching Aug. 7 exclusively at the Jazwares and VeeFriends online stores. Mark your calendars and get ready to collect a digital friend physically!
Twitter unveiled a new logo today: the iconic blue bird has given way to an 'X'.

Over the past weekend, the platform's owner, Elon Musk, announced transformative changes to the Twitter brand.

While some might be caught off guard, Musk had this rebranding strategy in the pipeline since taking ownership in October 2022.

This change marks Musk's first move towards creating a comprehensive "everything app."
​🖼 CyberKongz to Mint Genkai NFTs on Ronin, Migrate Game to 'Axie' Chain

CyberKongz
has grown into a significant NFT franchise, with $210 million in total volume traded across just the largest of its four collections. Now, the creators plan to migrate the CyberKongz NFT minting game, called Play and Kollect, from one Ethereum sidechain to another—from Polygon to Ronin, the network created by Axie Infinity developer Sky Mavis. The Kongz team is also launching Genkai, a new anime-inspired NFT collection, across both Ronin and the Ethereum mainnet this week—with plans for a second game on the horizon. “Genkai is the first non-pixel artwork I have created for CyberKongz, and will represent our growth as a project to expand our IP into the Southeast Asian and Japanese markets,” said pseudonymous CyberKongz founder and artist Myoo in a statement. “Additionally, CyberKongz will be working with Ronin to develop a game featuring Genkai.” Because Ronin is currently a private (or permissioned) blockchain, the Genkai mint is the first non-Axie Infinity NFT drop to occur via the blockchain. The move comes just months after Sky Mavis announced that it is working with four game studios, including the makers of The Machines Arena, to build out Ronin’s gaming ecosystem.
​🖼 CyberKongz to Mint Genkai NFTs on Ronin, Migrate Game to 'Axie' Chain

CyberKongz
has grown into a significant NFT franchise, with $210 million in total volume traded across just the largest of its four collections. Now, the creators plan to migrate the CyberKongz NFT minting game, called Play and Kollect, from one Ethereum sidechain to another—from Polygon to Ronin, the network created by Axie Infinity developer Sky Mavis. The Kongz team is also launching Genkai, a new anime-inspired NFT collection, across both Ronin and the Ethereum mainnet this week—with plans for a second game on the horizon. “Genkai is the first non-pixel artwork I have created for CyberKongz, and will represent our growth as a project to expand our IP into the Southeast Asian and Japanese markets,” said pseudonymous CyberKongz founder and artist Myoo in a statement. “Additionally, CyberKongz will be working with Ronin to develop a game featuring Genkai.” Because Ronin is currently a private (or permissioned) blockchain, the Genkai mint is the first non-Axie Infinity NFT drop to occur via the blockchain. The move comes just months after Sky Mavis announced that it is working with four game studios, including the makers of The Machines Arena, to build out Ronin’s gaming ecosystem.
A New Sleepdrop Scam Uses NFT Airdrops To Steal Your Funds

The team at Forta Network has sounded the alarm about a new version of the Sleepdrop scam. This version of the scam uses NFTs and a verified contract to mislead users into thinking they’re interacting with a legitimate airdrop.The Forta community discovered the scam when a new NFT from Lido was transferred into one of Forta’s multisig wallets.

The scam involves several steps. First, the scammer creates an ERC-1155 (NFT collection) that impersonates a legitimate team. Next, the scammer transfers most of these counterfeit assets to a legitimate contract that previously conducted an airdrop. Then, the scammer triggers the airdrop function of the contract to distribute the NFTs to multiple addresses.The main difference between a traditional sleepdrop and this scam is that the scam offers an NFT as a fake reward.
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​📣 Mark Zuckerberg's Metaverse losses pass $40 billion.

Wall
Street is starting to come to terms with the massive amount of money Mark Zuckerberg keeps pouring into the metaverse. With second-quarter results out, collective losses from Reality Labs, the metaverse unit at Meta, has now surpassed $40 billion and more financial pain is on the way. Yet, investors sent Meta's stock up 7% on Wednesday, after hearing Zuckerberg's explanation of why he continues to spend so heavily in a still largely unproven area. "This is a very long-term bet," Zuckerberg said on a call with analysts. "I can't guarantee you that I'm gonna be right about this bet. I do think that this is the direction that the world is going in." Zuckerberg went on to explain the various consumer tech trends he's noticed, leading him to believe that a more immersive version of the internet will become the norm in the years ahead. This time, analysts hassled Zuckerberg much less on metaverse spending than they have in previous quarters. The difference: Last year, Meta reported slowing or negative revenue growth. Now, much of the focus during the call was on Meta's AI projects and the surprising growth and success of Threads.  Revenue increased in the second quarter, and is expected to increase again in the next. Meta has done huge layoffs and cut expenses in other ways.
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The US Department of Justice has dropped the campaign finance charge against Sam Bankman-Fried. The charges of illegal campaign finance activity were dropped as part of an extradition treaty between the United States and the Bahamas.

However, other charges DO remain. SBF is still facing seven charges relating to fraud.
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​🖼 Cloaked in mystery, Kevin Rose’s Proof releases latest season of Grails NFTs

Proof
Collective, the NFT studio behind Moonbirds and run by CEO Kevin Rose, is unveiling a fourth season of Grails, a series of artistic non-fungible tokens. With this installment the company is trying to create additional intrigue by keeping the names of the artists initially secret. “Grails IV features artworks from 20 artists whose identities will stay hidden until after collectors have minted their works,” Proof said in a statement. Despite trading and pricing for NFTs having fallen off a cliff since crypto's latest bull run, Proof aims to “ further the digital art renaissance” according to Eli Scheinman, Proof’s curator of this latest season of Grails. Backed by top crypto VC a16z, Proof also recently expanded on its existing PFP brand Moonbirds with the release of a 20,000-strong collection of NFTs called Mythics. The minting process for Mythic will unfurl during at least 200 days. Unlike PFPs such as Moonbirds — or the popular Bored Ape Yacht Club and CryptoPunks collections — the Grails collection is presented as fine art and has featured work from well-known web3 artists like Tyler Hobbs, Larva Labs and Refik Anadol.
The British Museum of London is joining forces with The Sandbox to produce a series of NFTs and an exclusive virtual realm.

The museum's diverse and extensive collection will serve as inspiration for these digital pieces, promising captivating virtual interactions.
​🖼 Reddit Returns With New NFTs and Crypto Twitter Leaves Threads on Read

Reddit
has released its latest NFT avatar collection aimed at inspiring "warm, fuzzy feelings of nostalgia” among collectors, while Amazon added new blockchain tools to its Amazon Web Services cloud platform as it continues its Web3 expansion. Also, we chatted with Web3 influencers to suss out if the crypto degens are ready to migrate from Twitter to Meta’s Threads or another decentralized social media platform. The Airdrop, our weekly newsletter where we discuss the biggest stories across Web3. Reddit released its Gen 4 Collectible Avatar series, bringing a new batch of colorful collectibles to its NFT shop reimagining the platform’s iconic "Snoo" character. Titled “Retro Reimagined,” the microblogging site says it is meant to inspire "warm, fuzzy feelings of nostalgia” and features designs from 100 independent artists and popular NFT collections like Cool Cats. Previous releases have not been entirely smooth, so this time around, the Reddit team implemented anti-bot measures like CAPTCHA to create a better user experience. In addition, the platform introduced spend limits and launched an “initial access” period on the first day to limit the number of NFTs a user could sweep in one go. Still, it wasn’t a perfect launch.
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99-year-old Hungarian artist’s computer-generated NFTs sold for $1.2M

Computer-generated nonfungible tokens (NFTs) created by Hungarian artist Vera Molnár in collaboration with Martin Grasser sold out in less than one hour during Sotheby’s Dutch auction for a total of 631 Ether (ETH), or around $1.2 million. According to the July 26 announcement, the “Themes and Variations” collection features 500 collectibles generated via an algorithmic combination of 170 color palettes and recursive grids. Born in Budapest in 1924, Molnár was one of the first pioneers of computer-generated imagery.

The collection has surpassed 589 ETH in volume traded on secondary markets such as OpenSea. At the time of publication, Themes and Variations’ floor price has increased by over 100% from an average of 1.52 ETH shortly after the sale ended.
​🪙 Ordinals Reach 20 Million Milestone, But Bitcoin-Based NFT Sales Slide

On
July 28, 2023, the tally of Ordinal inscriptions achieved a significant milestone, exceeding 20 million. These Bitcoin Ordinals, digital asset inscriptions within the Bitcoin blockchain, enable users to affix information to individual satoshis, the smallest fraction of BTC. Pioneered by Casey Rodarmor and facilitated by Bitcoin’s Taproot upgrade, this technology catapulted the blockchain into prominence. As the numbers swelled into the millions, Bitcoin Ordinal inscriptions contributed to making the blockchain the second-largest in weekly NFT sales, time and time again. The week from July 22 to July 29, 2023, however, painted a different picture. Bitcoin-centric NFT sales slumped by 35.22%, as per the statistics on cryptoslam.io. Data revealed that Bitcoin-based NFT sales amounted to $4.54 million during the past seven days, relegating the blockchain to a seventh-place position, below Polygon. Meanwhile, Solana (SOL), with $6.61 million in NFT sales, clinched this past week’s second-place spot. Among the top 20 priciest sales, a mere two Ordinals secured positions in this week’s rankings. Data from Dune Analytics further illustrates a decline in volumes since mid-July concerning marketplaces engaged in Ordinal trades, including Okx, Unisat, Magic Eden, Gamma, Open Ordex, Ordinals Wallet, Ordswap, and Ordinals Market.
The life of altcoins🪙

⚡️A simple observation from crypto-twitter that will help you not to get high - altcoins die when their capitalization reaches 10 million ETH (10% of saplai) or 2 million BTC (also 10% of saplai). Below are a number of examples and a few exceptions (which you know what).

1️⃣LINK. 10M Eth, reached in mid-2020, down only since then.

2️⃣NEO. Down only after 10M Eth.

3️⃣SOL. Exceeded limit and reached ~17M Eth, but only down from there.

4️⃣DASH. This one, on the other hand, almost fell short and only reached 1M₿.

5️⃣AVAX. Only down after 8M Eth.

6️⃣IOTA. Grew to 1M₿, then slowly dying.

7️⃣DOT. Maxed out at just under 1M₿, but around
20M Eth.

8️⃣TRX. The tops are close to the previous one.

9️⃣LUNA. The most obvious position of the above, which suffered a crushing crash, but by volume fits the general rule - its max was at 1M₿ and 10M Eth.

1️⃣0️⃣XEM. Exactly the same situation: 1M₿ and 10M Eth, then only down.

Other examples of similar or close charts are BCH, SHIB, EOS, DASH, XMR, NANO, ATOM, ZEC, PPC, XTZ.

🧐Exception: LTC! Caught in the "death zone" at the level of 1M₿ 5 times. True, the last time it happened was in 2019, since then - only a fall.

🔩The obvious conclusion: when choosing long-term investments, look at the charts to ETH and BTC, avoid flying in late, and if you don't know what to buy - buy BTC or ETH.

📌Disclamer: of course, you should not rely only on the described rule. As always in such cases, not all coins even from the top 100 CMCs satisfy it. If the capitalization of the project has not reached 10 million ETH so far, it is quite possible that it will never reach them. However, the fact that on the horizon of 5+ years almost all cryptocurrencies are losing to BTC and ETH is an undeniable fact.
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​🖼 Starbucks Embarks on a New NFT Journey with 'Green Apron' Drop

Starbucks
is set to launch its latest non-fungible token (NFT) collection, named "Green Apron." As per reports, this digital collection pays homage to the evolution of Starbucks' iconic apron, from its original Pike Place design to the now-familiar Siren apron. The series also serves as a tribute to the dedicated employees who have served for over 50 years. The collection will launch on August 1, 2023, on the Nifty Gateway NFT marketplace. Curious buyers will be reportedly treated to a delightful surprise on August 3, 2023, when Starbucks unveils the stunning NFT designs. The upcoming "Green Apron" NFT drop marks Starbucks' fifth venture within its Web3 program, Starbucks Odyssey. Each drop in this series holds a distinctive element that embodies the essence of Starbucks. Starbucks has already experienced success with previous NFT collections. "The Siren Collection" was a hit, featuring the iconic siren emblem, and sold out within an astonishing 20 minutes. " The First Store" celebrated the opening of Starbucks' first store at Seattle's Pike Place Market in 1971. Polygon is a “layer two” or “sidechain” scaling solution that runs alongside the Ethereum blockchain.