Facebook shut down Signal’s ads because they exposed too much

Facebook has barred privacy-focused messaging app Signal from running a series of Instagram ads, which would have exposed just how much personal information the photo-sharing network – and its social media behemoth owner – has on individuals as they browse their timeline. Signal had intended to use Instagram’s own third-party advert tools to reveal some of the precise targeting that advertisers can buy access to.

There’s a general acknowledgement these days that advertisers can filter who, exactly, sees their commercials. That makes good business sense, after all: there’s no point in showing ads to people who are unlikely to be interested in your product.

However it’s likely that few mainstream consumers are aware of quite how much targeted information ad network providers like Facebook hold on them. Collated across multiple interactions online – with websites, apps, services, and more – they help build unexpectedly precise profiles about each user. Those profiles can then in turn be sold as visibility filters to more advertisers, so that they can further narrow down their campaigns to whoever they believe will be the most receptive audience.

https://www.slashgear.com/facebook-shut-down-signals-ads-because-they-exposed-too-much-04671574/

💡 read as well:
https://t.me/BlackBox_Archiv/2138

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