"…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
– Herbert A. Simon (1971)
Read more on #AttentionEconomy at http://prs.pctvix.co/1Tq3s35
– Herbert A. Simon (1971)
Read more on #AttentionEconomy at http://prs.pctvix.co/1Tq3s35
Perspective IX
Attention Economy: Dealing with Information Overload
Back in Time I know what you're thinking! What on earth is Attention Economy? Okay, we'll get to that, but first, let's go back in time a little... Do you remember the pre-Internet era!? If you do, you probably remember that the information we were exposed…
Can you related?
We get interrupted roughly every 3 minutes & it takes us about 23 minutes to return to the original task!
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/1rrWhNg
#AttentionEconomy
We get interrupted roughly every 3 minutes & it takes us about 23 minutes to return to the original task!
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/1rrWhNg
#AttentionEconomy
Money follows eyeballs & eyeballs are where the attention is.
Learn more about #AttentionEconomy: http://prs.pctvix.co/1Tq3s35
🚀 @PerspectiveIX
Learn more about #AttentionEconomy: http://prs.pctvix.co/1Tq3s35
🚀 @PerspectiveIX
📡 The ex-influencer/president of the US
There are things in a week you cannot ignore — or avoid seeing — in the world, like Bernie Sanders at Biden’s inauguration, or Biden’s inauguration itself, or DJ Trump’s last song, of course [at least for now]!
In this week's newsletter, I talk about #Trump, #SocialMedia, and the #AttentionEconomy in the least political way possible.
Read it here: https://prs.pctvix.co/3c5w6ap
🦅 @perspectiveix
There are things in a week you cannot ignore — or avoid seeing — in the world, like Bernie Sanders at Biden’s inauguration, or Biden’s inauguration itself, or DJ Trump’s last song, of course [at least for now]!
In this week's newsletter, I talk about #Trump, #SocialMedia, and the #AttentionEconomy in the least political way possible.
Read it here: https://prs.pctvix.co/3c5w6ap
🦅 @perspectiveix
👀 Two by Two
How tech is battling for our attention
In a post on his website, Scott Galloway talks about how tech is battling for our attention. From fitness to dating to news to travel to investing to cooking, every slice of our day is a battleground among tech players for our monetize-able attention.
Two factors drive strategy in this battle:
1. the value of the attention that firms command, and
2. the means to monetise that attention.
Hence, a 2x2 matrix.
All credit: Scott Galloway.
For more #AttentionEconomy and stuff like this: https://prs.pctvix.co/3rdv1Sy
🦅 @perspectiveix
How tech is battling for our attention
In a post on his website, Scott Galloway talks about how tech is battling for our attention. From fitness to dating to news to travel to investing to cooking, every slice of our day is a battleground among tech players for our monetize-able attention.
Two factors drive strategy in this battle:
1. the value of the attention that firms command, and
2. the means to monetise that attention.
Hence, a 2x2 matrix.
All credit: Scott Galloway.
For more #AttentionEconomy and stuff like this: https://prs.pctvix.co/3rdv1Sy
🦅 @perspectiveix