Understand the crucial steps to take after generating leads to enhance sales conversions and boost your ROI effectively.

Chrome's new AI features can edit images in the browser window, go shopping, and enable personalized multitasking in a new side panel.

From analysis of the HTTP Archive dataset, Chris Green uncovered little-known facts and surprising insights that usually would go unnoticed

Brand outcomes in search emerge when visibility compounds through coverage, repetition, and reinforcement over time.

Learn about the new content failure mode and the Utility Gap affecting how AI platforms handle quality content.

Get a comprehensive email deliverability checklist that walks you through every step needed to show up in more inboxes.

Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

Meta reports $58.1B advertising revenue in Q4 2025 with 24% growth as GEM model improvements and Advantage+ tools deliver conversion gains while video generation reaches $10B run-rate.

IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

Prebid today took over the sales agent repository for agentic advertising from AgenticAdvertising.org, providing publishers neutral path to automated direct buying.

Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs.

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes to stabilize volume and results.

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers.

Google explores letting sites opt out of AI search features, Gemini 3 becomes the default for AI Overviews, and Altman admits GPT-5.2 writing tradeoffs.

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.

New research paper about creating a dataset for training deep research AI agents (SAGE) provides insights into how this kind of search works.

WordPress announced a new AI agent skill that enables AI to test their work as they go to speed up development.

Cloudflare data shows Googlebot accesses 3.2x more unique URLs than OpenAI and 4.8x more than Microsoft, as UK regulator considers crawler separation mandate.

Major music publishers including Concord and Universal file massive copyright lawsuit against Anthropic claiming illegal downloads of 20,000 songs via BitTorrent from pirate sites.

Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover.